Brennan Whitfield | Sep 29, 2023

An employee value proposition (EVP) is a statement explaining what new hires can expect from a company — and what the company expects of the employee. 

From the perspective of a job seeker or employee, the employee value proposition communicates the reasons you would want to join this company and not another one; it highlights benefits and amenities like employee resource groups (ERGs), career development opportunities and unlimited PTO

The employee value proposition should not be confused with a company’s mission statement, core values or culture code. Those are important, but they’re different from the EVP, which is about the value and benefits employers and candidates offer to one another.

What Is an Employee Value Proposition?

An employee value proposition (EVP) is a statement from a company outlining its value as an employer, and what it can offer employees in exchange for their skills, experience and commitment to the business.


Why Is an Employee Value Proposition Important? 

From recruitment to retention to employee engagement, defining your employee value proposition will help your team across the board.

There are many benefits of an employee value proposition. Having one is a great way to attract top talent with competitive employee benefits. In addition, current employees may be more productive at work knowing there are resources in place to nourish both their professional and personal lives. 

A well-defined EVP goes beyond the company’s employees as well, creating positive associations around an employer brand. If an organization’s EVP delivers on its promises, employees may naturally become brand ambassadors, talking up the benefits they enjoy to professional connections and on online platforms.

Figuring out the right words to describe your employee value proposition can be tricky though. That’s where this list of examples comes in.


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24 Employee Value Proposition Examples

There’s no right way to write an employee value proposition. So, rather than creating a one-size-fits-a-few-companies template, we’ve gathered 24 examples from some of the top employers across the United States.


Lifion’s Employee Value Proposition

We are a special venture within a large established company. We “re-write the rules” and define our own standards for success. We have access to the resources of a fortune 500 with the velocity of a startup. Our team is high powered and committed: we expect the same from every person we hire. Our industry is at the beginning of a transformational shift and we intend to lead it.

Why the EVP Works: Lifion’s sentences are quick and sharp, expressing an employee value proposition that’s full of energy and motivation. The message is direct, giving the impression that Lifion intends to lead by example. It sets forth high expectations for individual employees and makes clear that the company as a whole is designed to meet those same standards.


Rapid7’s Employee Value Proposition

Here at Rapid7, we’re bridging the gap between security and innovation. It’s an ambitious mission, and to achieve it we need bright minds housed in some truly fearless rock stars—those who can (proverbially) look Black Hats in the eyes and not back down from the challenge. Yes, the bad guys might make some sensational headlines, but we won’t waver from our commitment to protect the world’s ability to innovate.

Do innovation, transformation, and collaboration get your adrenaline pumping? Are you ready to stage-dive into a career in one of the world’s fastest growing industries? Let’s rock. 

Why the EVP Works: Rapid7’s employee value proposition clearly spells out the company’s commitment to its cybersecurity mission. It highlights what excites Rapid7 about the work its team does and offers a fun take on what a prospective employee could expect from the company with the phrasing “stage-dive into a career.”


SailPoint’s Employee Value Proposition

At SailPoint, we do things differently. We understand that a fun-loving work environment can be highly motivating and productive. When smart people work on intriguing problems, and they enjoy coming to work each day, they accomplish great things together.

With that philosophy, we’ve assembled the best identity team in the world that is passionate about the power of identity.

Why the EVP Works: SailPoint gets straight to outlining a company philosophy that prioritizes building a workplace that’s both enjoyable and productive. The employee value proposition advertises a mutually beneficial relationship where the effort that goes into the job pays off for employee and employer.


BetterCloud’s Employee Value Proposition

At BetterCloud, we have a smart, ambitious team dedicated to delighting our customers. Our culture of ownership and transparency empowers our team to achieve goals they didn’t think possible. For all those on board, it’s going to be a challenging and rewarding journey – and we’re just getting started. 

Why the EVP Works: BetterCloud’s employee value proposition is simple, clear and concise. It efficiently expresses a company culture that looks to the future and values employee contributions as part of a larger mission.


Upkeep’s Employee Value Proposition

We’re looking for friendly, creative problem solvers to join our team. Our ideal candidate is a self-starter and can use best judgment to make fast and efficient decisions. As a startup, we’re flexible, agile and we love to learn. We believe in getting to know each customer and understanding their unique needs. We don’t believe in strict policies or rigid structures, if you’re looking to push the boundaries then UpKeep is the place for you!

Why the EVP Works: This employee value proposition paints Upkeep as an attractive workplace because it puts the focus on serving customers’ “unique needs” rather than adhering to “strict policies or rigid structures” that can bog down employees. The company’s sentiment also draws people in with its conversational tone.


AlertMedia’s Employee Value Proposition 

At AlertMedia, we strive to be the very best at what we do, both in the eyes of our customers and our coworkers. We believe a healthy work-life balance can be highly motivating and productive. We are truly a team in every sense: we believe in one another and support one another as we all work collaboratively toward a common goal.

AlertMedia products and services are making a real difference to real people, improving outcomes and in some cases, saving lives. By joining our team, you are joining us in our mission to help organizations around the world keep their people safe, informed, and connected.

Surround yourself with highly motivated and passionate peers who are all working together and supporting one another towards the same goal. At AlertMedia, you will always be learning and improving in our consistently fun and challenging environment.

Why the EVP Works: This employee value proposition from AlertMedia communicates both what the company strives to offer its employees and the quality of products and services it wants employees to give customers. The message conveys a sense of collaboration and excitement in the workplace.


Recurly’s Employee Value Proposition

Recurlians are a smart, professional, and energetic bunch. We like working together to build something meaningful, and we take time to celebrate our successes along the way. We offer an open office plan, daily meals, company-sponsored outings and events, a dog-friendly environment—and a chance to do exciting work in B2B cloud software

Why the EVP Works: Recurly boasts a celebratory work atmosphere. The company’s employee value proposition points to a culture that isn’t just focused on the day-to-day work, but also sees the value in offering its employees benefits like “an open office plan” and “a dog-friendly environment.”


Avalara’s Employee Value Proposition

Avalarians wear orange. We’re optimistic. Curious. Adaptable. We are intensely committed to making the difficult simple for our customers – which is really hard, but really rewarding. Some say we’re a little quirky, but that’s a good thing, right? We welcome and value unique people and insights, and we believe our winning culture sets us apart. We recognize, cherish, and hire to that conviction every day.

Through the years we’ve identified a few key traits that are common among our most successful employees. Ranging from passion and urgency to ownership, fun, and optimism, these traits form the basis for our culture and we hold them in highest esteem. In the end, it’s a simple proposition: At Avalara we are not only very good at what we do, we are also proud of how we get things done.

Why the EVP Works: This employee value proposition uses language like “adaptable” and “intensely committed,” demonstrating who Avalara’s employees are and what the company looks for in potential hires. The message illustrates a strong command over the employer brand with straightforward descriptions of the company culture and values.


Strava’s Employee Value Proposition

You will engage in interesting and challenging work that will improve the lives of our athletes. And in the same way that Strava is deeply committed to unlocking the potential of our athletes, we are dedicated to providing a world-class workplace where our employees can grow and thrive.

Why the EVP Works: Strava’s employee value proposition isn’t long and wordy. The message is straightforward, putting the attention on fundamental company values: commitment to customers and dedication to creating a space for employees to flourish.


LogicManager’s Employee Value Proposition

We value employees who are creative, energetic, proactive, and intelligent in both their thoughts and actions. We build teams based on complementary strengths so that everyone’s always adding value.

We celebrate differences with an open-concept office and daily huddles for everyone to share their insights and spark new ideas. You’ll feel the buzz of creativity, collaboration, and passion from every employee when you walk through our door. Our employees are what makes LogicManager a truly great place to work.

Why the EVP Works: This is an employee value proposition that is thoughtful in the wording it uses to characterize its team members. LogicManager clearly communicates a dedication to a healthy work environment that cultivates the skills, ideas and vision that individual employees bring to the table.


BlueModus’ Employee Value Proposition

A lot of companies talk about their awesome offices, cool events and great perks. We can, too. But when you come to work for BlueModus, you not only get to work in great digs, you also become part of an incredible team that we think separates us from other tech companies.

We’ve created a culture that attracts bright, passionate, caring people who sincerely want to do their best for clients and partners. We’re occasionally a little geeky. Always fun-loving. 

Why the EVP Works: BlueModus has crafted an employee value proposition that is light and inviting. It puts focus on building a workplace that is friendly and genuine in its efforts to deliver outstanding service to clients and partners. While it points to common job perks, the message also seeks to distinguish the company from its peers.


Plastiq’s Employee Value Proposition

Our incredibly diverse, insanely skilled team is making amazing things happen every day. We’re curious. We’re passionate. We’re collaborative and we’re candid. And we’re growing quickly.

If you want your next professional experience to help you master new skills, build meaningful relationships, and access limitless growth opportunities, consider joining our family. We’re so excited to meet you. 

Why the EVP Works: Plastiq takes time to brag about its current employees, but also expands on what it has to offer prospective employees. This employee value proposition spotlights Plastiq’s dedication to professional growth both for individual team members and across the company.

Further Reading10 Employee Engagement Strategies That Actually Work


Ansarada’s Employee Value Proposition

One growing team. One amazing goal.

Our business involves confidentially managing the flow of information between buyers and sellers in financial deals including M&A, tenders, fundraising and IPO.

Our world-class team love what they do and are on a mission to revolutionize the complex process of deals by engineering powerful but simple software that gives our customers confidence they are in control.

We are looking for people who are passionate, curious and collaborative to join our innovative fast growth global company. 

Why the EVP Works: Ansarada’s employee value proposition gives a simple understandable description of the company’s mission and the work its employees do for its customers.  While Ansarada notes that there is a “complex process” at the core of its services, the company doesn’t let that cloud its message with complicated jargon, opting to clearly and directly characterize the qualities it prioritizes in employees.


Cheetah Digital’s Employee Value Proposition

Cheetah Digital is looking for builders and true believers who are comfortable disrupting the norm and focused on developing future-state products and services. We’re shaping the future of the marketing technology industry. 

Why the EVP Works: Cheetah Digital is quick to communicate two foundational criteria with its employee value proposition: defining the traits it’s after in prospective employees and articulating a long-term company goal.


Ellevest’s Employee Value Proposition

Ellevest is a leading tech company in New York City, with a thriving team across our engineering, product, marketing, client experience, investments, and operations organizations. We place a major emphasis on building a team and working environment where individuals can succeed professionally and personally.

As a team member at Ellevest, you can expect to make a difference through your work, to have a direct impact on the achievement of a very meaningful mission, to significantly advance your career trajectory, and to have room for fun and fulfillment in your daily life. We know that achieving a mission as critical as ours requires incredible talent and teamwork, and team is the most important thing to us.

Why the EVP Works: The common thread throughout this employee value proposition is the emphasis on a team-oriented workplace. Ellevest features this theme of collaboration as a key element of its employer brand, demonstrating a strong understanding of the role individual employees play in the big picture.


E Source’s Employee Value Proposition

We tackle complex challenges and work hard. We’re risk-takers, fast learners, and experts in our field. Together, we’re redefining an industry that’s in desperate need of a shakeup. Our employees have strong work ethics, sharp intellects, and high energy. We reward that with great parties, a casual work environment, and playful activities.

Why the EVP Works: E Source offers an employee value proposition that uses purposeful word choice to characterize a workplace that is lively and fast-paced. E Source captures this sense of tireless momentum with phrases like “risk-takers,” “fast learners” and “playful activities.”


EZ Texting’s Employee Value Proposition

EZ Texting, named one of the Best Places to Work in Los Angeles, may feel like a startup when you visit our offices, but we’re an industry pioneer that’s been leading the way for over a decade. EZ Texting team members love a great challenge, embrace the fast pace of our business, and thrive in a culture that includes hard work, camaraderie, and making time to have fun. If you have a quick mind and wit, and the ability to be quick on your feet, EZ Texting might be the perfect place for you.

Why the EVP Works: This company sets the stage by boasting a reputation as an established player in its field. In doing so, EZ Texting has created an employee value proposition that is direct about the caliber of employee the company is looking for while also showcasing what the company gives to its team members in return.


LiveLike’s Employee Value Proposition

At our core, we are a big group of nerds, sports fanatics, and generally lovable people. We’re as passionate about next-gen sport live streaming as we are about tacos, occasional dogs, and appropriately timed gifs. So our team has access to every major VR/AR/MR system, and so will you. We’ve worked extremely hard to get where we are right now but we wholly embrace the laid back but “get s**t done” attitude. 

Why the EVP Works: LiveLike has presented an employee value proposition that illustrates a company environment where employees are valued both as workers and as people. Although the message is short, LiveLike takes the time to show off the fun opportunities prospective employees have to look forward to.

Read MoreCreating an Employer Branding Strategy: 17 Actionable Tips


Lottery.com’s Employee Value Proposition

We know that the world owes us nothing and that our incredible team is our biggest asset. We have a phenomenal culture and unparalleled drive, and each member of the team is carefully selected because they fit with our tribe and our vibe.

We celebrate our awesome diversity, believe that everyone is an entrepreneur, and appreciate the unique talents and perspectives that each of us bring to the table. After all, when our team members win, we win as a whole, and more than anything, we love to #wintogether.

Why the EVP Works: This employee value proposition for Lottery.com showcases the importance the company places on the unique experiences and skills that each of its employees has to offer. Lottery.com points out that “each member of the team is carefully selected,” showing the company is deliberate in developing its work culture and team-oriented environment.


Mimecast’s Employee Value Proposition

We set aggressive goals and work together to achieve them. Want to join us?

Our distinctive culture, created by ‘Mimecasters’, is our greatest asset. It is built on openness, a willingness to take on the toughest challenges, and our tenacity in identifying and solving the big problems – our warrior spirit, our sense of fun and our ability to do the right thing naturally.

Mimecasters work together on health, wellness, community volunteering and sponsorship activities as well as social events where we can celebrate and share in each other’s success.

 Why the EVP Works: Mimecast doesn’t just focus on the company’s aspirations in terms of the products and services it provides customers. Its employee value proposition also underscores the significance of having a “distinctive culture” in the office. The company goes on to spotlight some of its initiatives that cultivate a sense of community and personal growth in the workplace.


Otus’ Employee Value Proposition

At Otus, you will work with people that are passionate about improving the lives of teachers and students. We are a group of talented designers, developers, coaches, and leaders. We love what we do and strive to do the best work we can each day.

On our team you will find musicians, beer enthusiasts, designer toy collectors, table tennis fanatics, and more.

Why the EVP Works: This employee value proposition illustrates a company that brings people together from a diverse set of professional backgrounds. Otus’ message isn’t long, but it’s welcoming and offers a clear organizational mission.


LocaliQ’s Employee Value Proposition

Join the team that’s helping drive more customers to the world’s local businesses. Room to advance your digital marketing career. A cool, laid-back environment. If this sounds good to you, then come join our team!

Why the EVP Works: LocaliQ (formerly known as ReachLocal) isn’t wasting any time with this employee value proposition. It’s short, but gets right to the point of emphasizing who the company is looking to hire, what prospective employees can expect from LocaliQ and the kind of culture the company fosters.


Riskmethods’ Employee Value Proposition

We’re looking for self-starters with an entrepreneurial mindset who want to be part of our long-term success story.

At riskmethods, you’ll discover new opportunities, take ownership of important initiatives, learn at a fast pace and be part of an international team.

No matter who you are, where you come from or what you did before: If you’re good at what you do, we want to hear from you.

Why the EVP Works: Riskmethods (now a part of Sphera) is using its employee value proposition to demonstrate a focus on striving toward long-term goals. The message explicitly centers around building a brand that values employees’ global aspirations and strong work ethic.


UIPath’s Employee Value Proposition

First, let’s cover the table stakes. Yes, you’ll get all the usual perks. But if you’re the rare creature we need, that’s not why you’re here. You’re here because you want to build the future. You’re here to free people from repetitive, boring jobs and have a blast in your job along the way. We’re growing faster than we expected and that’s humbling. This means you’ll grow fast too. And one day, you can say that you were there at the beginning.

Why the EVP Works: UiPath gets straight to the point. Its employee value proposition emphasizes an organizational focus on growth both individually and as a team. UiPath is earnest in laying out the employee’s role in the company’s forward momentum.


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Frequently Asked Questions

What is an employee value proposition?

An employee value proposition (EVP) is a statement showcasing the value a company can offer as an employer, and what general qualities it expects from its employees.

An EVP is used to attract prospective talent and is often part of a company's employer branding strategy. It can provide information about a company's core values, company culture and what employee benefits and perks are offered.

What is an example of an employee value proposition?

An example of an employee value proposition could be a written description of a company that spotlights its mission statement and key employee benefits like work-life balance or office perks.

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