Sales Articles

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Terri L. Sjodin Terri L. Sjodin
Updated on March 27, 2024

Which of These 4 Formats Is Right for Your Presentation?

It’s time to stop winging it and start doing your homework — every time.

Image: Shutterstock / Built In
Caroline Hogan Caroline Hogan
Updated on March 26, 2024

3 Buyer Trends That Will Help You Close More Deals in 2024

Peel back the layers on what buyers really want from SaaS products in 2024. Here’s how to turn these buyer insights into growth opportunities. 

Image: Shutterstock / Built In
Molly Jones Molly Jones
Updated on March 08, 2024

Running Dry on Marketing Ideas? Get Inspired by the Non-Alcoholic Beverage Industry.

The non-alcoholic drinks category is booming, thanks to demand plus some remarkable marketing. Tech marketers, take note.

Image: Shutterstock / Built In
Ali Chaudhry Ali Chaudhry
Updated on March 06, 2024

Best Use-Cases for Generative AI in 2024

While generative AI has yet to reach its full potential in the workplace, there are use-cases that make it worth the investment. Here’s where AI will be most useful in 2024. 

Image: Shuttersotck / Built In
Bob Moore Bob Moore
Updated on March 01, 2024

Here’s Why You Should Embrace Partner Ecosystem-Led Growth

Feeling stuck with your current sales strategy? This partner-focused approach can boost your efforts and strengthen customer trust.

Image: Shutterstock / Built In
Svetlana Stotskaya Svetlana Stotskaya
Updated on February 16, 2024

4 Benefits of Brand Partnerships in Digital Ecosystems

Looking to explore brand partnerships? Consider these four benefits that collaborating in the digital world can offer.

Image: Shutterstock / Built In
Joe Procopio Joe Procopio
Updated on February 15, 2024

How Startups Get the Growth Flywheel Spinning

Start by thinking about growth as dominoes, because getting to growth with a startup is about chaining together and locking in the lessons from all the wins. Like dominoes, you build momentum.

Image: Shutterstock / Built In
Prashant Tomar Prashant Tomar
Updated on February 14, 2024

3 Ways to Make Customers Like Your Text Messages

They’re less likely to block you if you ask for permission, respect their data privacy and don’t bombard them with texts .

Image: Shutterstock / Built In
Michael Hinkle Michael Hinkle
Updated on February 02, 2024

Next Time You Negotiate, Don’t Go for the Win-Win

It doesn’t ever happen between two parties with competing needs.

Image: Shutterstock / Built In
Vlad Oleksiienko Vlad Oleksiienko
Updated on January 25, 2024

How to Adapt to Gmail’s New Regulations

In February 2024, Google is rolling out critical updates, potentially reforming existing email strategies.

Image: Shutterstock / Built In

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