Sales Articles

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Bailey Reiners Bailey Reiners
Updated on April 08, 2024

How to Write a Customer Success Manager Job Description: Important Skills and Role Responsibilities

Looking to hire a customer success manager? Here’s how to write the best job description for the role.

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Brian Nordli Brian Nordli
Updated on April 08, 2024

We Asked a Sales Expert to Analyze ‘Glengarry Glen Ross’

Put that coffee down and check out these lessons from Hollywood’s most toxic sales floor.

Brian Nordli Brian Nordli
Updated on April 08, 2024

Gap Selling: Everything You Need to Know

Uncover the customer’s problem first, and then dig deeper.

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Eric Siegel Eric Siegel
Updated on April 05, 2024

How to Sell a Machine Learning Project

Never sell “AI.” Instead, pitch operational improvements, with no more than a footnote to mention machine learning as part of the solution.

Image: Shutterstock / Built In
Alyssa Dulin Alyssa Dulin
Updated on April 04, 2024

Could a TikTok Ban Actually Boost Your Business?

A perfectly executed email newsletter might just be the way to keep your fans engaged with your brand.

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Jessica Powers Jessica Powers
Updated on April 01, 2024

19 Sales Manager Interview Questions (With Example Answers)

Trying to land a sales manager job? Here’s how to sell yourself.

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Tammy Xu Tammy Xu
Updated on April 01, 2024

Ad Ops: Everything You Wanted to Know About Ad Operations

Ad operations helps advertisers find you across the web.

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Terri L. Sjodin Terri L. Sjodin
Updated on March 27, 2024

Which of These 4 Formats Is Right for Your Presentation?

It’s time to stop winging it and start doing your homework — every time.

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Caroline Hogan Caroline Hogan
Updated on March 26, 2024

3 Buyer Trends That Will Help You Close More Deals in 2024

Peel back the layers on what buyers really want from SaaS products in 2024. Here’s how to turn these buyer insights into growth opportunities. 

Image: Shutterstock / Built In
Molly Jones Molly Jones
Updated on March 08, 2024

Running Dry on Marketing Ideas? Get Inspired by the Non-Alcoholic Beverage Industry.

The non-alcoholic drinks category is booming, thanks to demand plus some remarkable marketing. Tech marketers, take note.

Image: Shutterstock / Built In

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