Sales Articles

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Tammy Xu Tammy Xu
Updated on April 15, 2024

The Pros and Cons of Programmatic Advertising

Programmatic ads bring campaigns to massive scale — for good and for ill.

Ray Blakney Ray Blakney
Updated on April 15, 2024

9 Ways to Improve Your Google Ad Campaigns

Pay attention to crucial details such as budget, A/B testing and negative keywords.

Image: Shutterstock / Built In
Brian Nordli Brian Nordli
Updated on April 15, 2024

How to Design an Effective Sales Battle Card

Customize cards for each sales function on your team — and keep track of what’s actually resonating with customers.

Brian Nordli Brian Nordli
Updated on April 15, 2024

How to Bounce Back After Missing Quota

Recovery is possible, but it’s tough for reps to do alone.

Brian Nordli Brian Nordli
Updated on April 15, 2024

Outside Sales Isn’t Dead. But It Is Changing.

The pandemic has ushered in a new era of hybrid sales. Here’s what you need to know.

Brian Nordli Brian Nordli
Updated on April 15, 2024

10 Networking Communities for Underrepresented Sellers

These organizations provide learning opportunities and a sense of community.

Ted Hunting Ted Hunting
Updated on April 15, 2024

Traditional vs. Conversational IVR: What’s the Difference?

One is more familiar. The other might be more cost effective.

Image: Shutterstock / Built In
John Roa John Roa
Updated on April 15, 2024

I Eventually Made Millions Selling My Startup to Salesforce. But It All Started With 1 Desperate Pitch.

Here’s how I flipped the script in my first big client meeting.

Brian Nordli Brian Nordli
Updated on April 15, 2024

It’s Time to Debunk These 6 Common Sales Myths

And fix the bad habits they’ve created.

Young Entrepreneur Council Young Entrepreneur Council
Updated on April 15, 2024

12 Ways to Use Technology to Upgrade Your Sales Processes

Members of Young Entrepreneur Council discuss the ways businesses can leverage technology to improve their sales strategies.

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