Sales Articles

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Adam Markowitz Adam Markowitz
Updated on April 20, 2024

How Data Compliance Can Help Your Startup Close More Deals

Data compliance offers more benefits than just protecting your data. It can also give you a leg up on competitors.

Image: Shutterstock. / Built In
Hal Koss Hal Koss
Updated on April 20, 2024

What Is a Net Promoter Score? Should Your Company Care About Its NPS?

What you should know about the controversial SaaS metric.

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Abby Hammer Abby Hammer
Updated on April 20, 2024

7 Tips From the C-Suite for Future Customer Success Leaders

Customer success is an exciting, young field with a lot of potential for career growth for people who want to pursue it. These tips will help you to launch your CS journey.

Philipp Wolf Philipp Wolf
Updated on April 20, 2024

Do Surveys Really Help Prevent Churn?

Yes, but only if you leverage them correctly. Here’s how to make sure you do.

Nick Mehta Nick Mehta
Updated on April 20, 2024

Will the Economic Downturn Spark a New and Better Era of SaaS?

Previous tough times have improved SaaS. This time, it shouldn't be any different.

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Michael Maximoff Michael Maximoff
Updated on April 20, 2024

How to Grow Your Business With Review Platforms

More than 90 percent of B2B buyers are more likely to purchase from a company with trusted reviews. Here’s how to stand out.

Image: Shutterstock / Built In
Arit Nsemo Arit Nsemo
Updated on April 20, 2024

How to Inspire Empathy in Your Customer Success Team

Share the struggle with your customers, ask how you can help and don’t pretend everything is fine.

Joe Procopio Joe Procopio
Updated on April 20, 2024

Customer Success Is Not About Making Your Customers Happy

Don’t let your customer success strategy mask the flaws in your product. Instead, make sure it uncovers them.

Hal Koss Hal Koss
Updated on April 20, 2024

What Is a Customer Success Manager? What Does a CSM Do?

We asked three experienced CSMs about what the job entails.

Alli Tiscornia Alli Tiscornia
Updated on April 20, 2024

3 Skills Essential to a Customer Success Career

Customer success is a booming field, even in difficult economic times. Here are the most important skills to getting in the game.

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