Sales Articles

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Brian Nordli Brian Nordli
Updated on April 15, 2024

Solution Selling Isn’t Dead. It’s Just Evolved.

Sales reps need to adapt to a more sophisticated buying process.

Olga Mykhoparkina Olga Mykhoparkina
Updated on April 15, 2024

5 Sales Team Management Strategies to Drive Sales Performance

Sales forms the backbone of any company, and it’s an area that you can always improve. Here are five strategies for getting the most out of your team.

Joe Procopio Joe Procopio
Updated on April 15, 2024

How Startups Sell More Product Using a Trojan Horse Approach

A step-by-step guide to building a product that’s enterprise-viral.

Young Entrepreneur Council Young Entrepreneur Council
Updated on April 15, 2024

Giving a Virtual Sales Pitch? 10 Ways to Set Yourself Up for Success.

Members of the Young Entrepreneur Council share strategies for making your sales pitch over Zoom more effective.

Brian Nordli Brian Nordli
Updated on April 15, 2024

Who Should Sales Development Reps Report To?

There’s a case to be made for sales or marketing. Which is best? Well, it depends.

Brian Nordli Brian Nordli
Updated on April 15, 2024

How to Design a Sales Contest That Works

Effective sales competitions have these five elements.

Joe Procopio Joe Procopio
Updated on April 15, 2024

Forget B2B and B2C. The Real Startup Money Is in B2X.

B2X takes an agnostic approach to who you're selling to. But it requires a product and sales strategy that can conform to multiple requirements and use cases. 

Tammy Xu Tammy Xu
Updated on April 15, 2024

The Pros and Cons of Programmatic Advertising

Programmatic ads bring campaigns to massive scale — for good and for ill.

Ray Blakney Ray Blakney
Updated on April 15, 2024

9 Ways to Improve Your Google Ad Campaigns

Pay attention to crucial details such as budget, A/B testing and negative keywords.

Image: Shutterstock / Built In
Brian Nordli Brian Nordli
Updated on April 15, 2024

How to Design an Effective Sales Battle Card

Customize cards for each sales function on your team — and keep track of what’s actually resonating with customers.

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