Sales Articles

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Eric Fliegel Eric Fliegel
Updated on April 20, 2024

Want to Serve Your Customers Better? Give ’Em a Nudge.

Using a method I call RAFT + NUDGE, you can ensure your customers never feel like you’ve forgotten them.

Tiffani Bova Tiffani Bova
Updated on April 20, 2024

Inside the Customer Experience Dilemma

In the race to provide the best customer experience, employees have been left behind creating a customer disconnect. Here’s why you can’t have happy customers without happy employees.

Image: Shutterstock / Built In
Brian Nordli Brian Nordli
Updated on April 20, 2024

How to Prevent Customer Churn, According to Experts

For starters, when was the last time you texted the customer?

Joe Procopio Joe Procopio
Updated on April 20, 2024

Don’t Ask Your Customers What They Want

Ask what they do. Then focus on saving them time.

Image: Shutterstock / Built In
Scott Salkin Scott Salkin
Updated on April 20, 2024

6 Customer Success Terms Every CEO Should Know

Annual churn rate, customer journey map, net rention rate — and more.

Stephanie Bannos Stephanie Bannos
Updated on April 20, 2024

3 Customer Experience Trends We’ll See in 2021

After the tumult of 2020, companies must stabilize their relationships, jumpstart paused initiatives and cultivate their brand identities.

Mitch Lowe Mitch Lowe
Updated on April 20, 2024

How Netflix Monthly Subscriptions Transformed the Video Business

In 1999, we were struggling to distinguish ourselves from the competition. Then, we launched monthly subscriptions and changed the video industry. Here’s how we did it.

Image: Shutterstock / Built In
Brian Nordli Brian Nordli
Updated on April 15, 2024

12 Best Open-Ended Questions for Sales Calls

Talk less, ask more.

Brian Nordli Brian Nordli
Updated on April 15, 2024

How to Turn Cold Calling Objections Into Opportunities

Hint: The more you can show the buyer you know them, the more likely they are to talk.

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