Sales Strategy Articles

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Raja Singh Raja Singh
Updated on April 24, 2024

It’s Time for Sales Teams to Embrace Generative AI

As buyers demand more information before purchasing software, generative AI can help give sales reps the edge. Here’s how.  

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Margaret Lee Margaret Lee
Updated on April 24, 2024

How to Boost Your Email Outreach Strategy to Close More Deals

Effective email outreach campaigns can help your sales teams generate more leads and bring in more revenue. Here’s how to do it. 

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Andrius Palionis Andrius Palionis
Updated on April 24, 2024

Use Data to Boost Your Sales Performance

Your sales team stands to benefit greatly from data-driven insights. Our expert offers a few strategies for getting started.

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Karen Rhorer Karen Rhorer
Updated on April 24, 2024

Hey, Sales Managers! Want to Establish Data-Driven One-on-Ones? Here’s How.

In sales, we’re accustomed to data steering quarterly and annual reporting. But how can regular one-on-ones with direct reports become just as data-driven?

Brian Nordli Brian Nordli
Updated on April 24, 2024

Channel Sales Can Help Scale Your Product

If you have the right partners, that is.

Brian Nordli Brian Nordli
Updated on April 24, 2024

The Future of Sales Is Buyer Enablement

It's no longer about closing the deal yourself.

Brian Nordli Brian Nordli
Updated on April 24, 2024

Building a Sales Strategy for a New Product From Scratch

Pillar Booth turned its office phone booth into a coronavirus testing station. Next step: Designing a new sales strategy.

Ibrahim Bashir Ibrahim Bashir
Updated on April 24, 2024

4 Tips for Great Strategy Execution

Stop blaming your strategy for your organization’s failures. Blame its poor execution.

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Joshua Kennedy Joshua Kennedy
Updated on April 23, 2024

How to Use Big Data to Boost Conversion Rates

Personalization is key to increasing customer satisfaction, loyalty and — crucially — boosting conversion rates.

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Sam Jacobs Sam Jacobs
Updated on April 23, 2024

Sales and Marketing Pros, Now Is the Time to Go Big on What’s Working — and Lose What Isn’t

Prioritizing your marketing dollars on solid bets and sound investments in your top performers will help guide you through a downturn.

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