Sales Strategy Articles

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Iman Bayatra Iman Bayatra
Updated on April 23, 2024

How to Create an Exceptional Customer Journey

As an outbound product marketer, you’ve probably heard of the sales funnel. But what is the marketing funnel, and how does it work?

Image: Shutterstock / Built In
Alexander Lewis Alexander Lewis
Updated on April 23, 2024

Why Business Acquisition Marketing Is a Powerful Tactic

Marketing isn’t limited to social media ads, SEO, and traditional media.

Jonathan Spier Jonathan Spier
Updated on April 23, 2024

3 Things B2C Companies Do That B2B Should Do Too

It’s time that B2B catches up to B2C in terms of technology.

Image: Shutterstock / Built In
Evan Kimbrell Evan Kimbrell
Updated on April 23, 2024

6 Technical Skills Every Marketer Needs to Stay Ahead

These 6 technical skills will help prepare your marketers to tackle the demands of today and tomorrow. 

Brian Nordli Brian Nordli
Updated on April 15, 2024

Solution Selling Isn’t Dead. It’s Just Evolved.

Sales reps need to adapt to a more sophisticated buying process.

Olga Mykhoparkina Olga Mykhoparkina
Updated on April 15, 2024

5 Sales Team Management Strategies to Drive Sales Performance

Sales forms the backbone of any company, and it’s an area that you can always improve. Here are five strategies for getting the most out of your team.

Young Entrepreneur Council Young Entrepreneur Council
Updated on April 15, 2024

Giving a Virtual Sales Pitch? 10 Ways to Set Yourself Up for Success.

Members of the Young Entrepreneur Council share strategies for making your sales pitch over Zoom more effective.

Brian Nordli Brian Nordli
Updated on April 15, 2024

It’s Time to Debunk These 6 Common Sales Myths

And fix the bad habits they’ve created.

Brian Nordli Brian Nordli
Updated on April 15, 2024

16 Books to Help You Become a Better Sales Rep

From “SPIN Selling” to “The Giving Tree,” these books will boost your sales skills.

Brian Nordli Brian Nordli
Updated on April 15, 2024

Is ‘Tommy Boy’ Good at Sales?

There’s actually a lot to learn from Tommy’s approach.