Sales Strategy Articles

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Brian Nordli Brian Nordli
Updated on April 24, 2024

Make Sales Contests About Skills, Not Outcomes

A poorly designed SPIFF can cause reps to check out.

Michael Maximoff Michael Maximoff
Updated on April 24, 2024

What Is a Sales Funnel and How Do You Build One?

A sales funnel is the journey your customers take before they buy from you. Here’s what you need to know.

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Brian Nordli Brian Nordli
Updated on April 24, 2024

Strategies for Becoming an Effective Sales Engineer

Combining sales chops with technical prowess takes finesse.

Brian Nordli Brian Nordli
Updated on April 24, 2024

9 Strategies for Building an Amazing Sales Deck

Keep it simple and focused on the customer.

Yale Reardon Yale Reardon
Updated on April 24, 2024

How We Repositioned Our Sales Pitch When the Economy Faltered

While focusing short term on hires, we were neglecting the positive branding benefits that companies were receiving as members of our growing tech community. As we started paddling into shifting seas, the path forward became obvious.

Jeff Santelices Jeff Santelices
Updated on April 24, 2024

Sabermetric Sales: 5 Actionable Strategies From ‘Moneyball’ for CROs

Billy Beane revolutionized the way teams evaluate talent in baseball. Can his strategies do the same for your sales operations?

Sheilah Mae Padalla Sheilah Mae Padalla
Updated on April 24, 2024

4 Things To Do When Leading a Remote Sales Team

Looking to master virtual selling? Our expert offers concrete ways to guide your team to success.

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Brian Nordli Brian Nordli
Updated on April 24, 2024

Inside Sales vs. Outside Sales: Picking the Best Strategy

What you need to know to decide what’s best for your team.

Michael Maximoff Michael Maximoff
Updated on April 24, 2024

5 Ways to Elevate Your Lead Generation Strategy

From expanding your outreach channels to getting more from your ads, jump start your sales pipeline with these lead generation tips. 

Image: Shutterstock / Built In
Fiona Gellatly Fiona Gellatly
Updated on April 24, 2024

How to Sell in a Challenging Economic Environment

At a time when customers are reluctant to buy, follow these tips to find sales success.

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