Sales Strategy Articles

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Michael Hinkle Michael Hinkle
Updated on May 01, 2024

How to Win Over Gatekeepers and Close More Deals

Navigating gatekeepers is an inevitable part of sales. Here’s how to start working with them rather than against them to close more deals. 

Image: Shutterstock / Built In
Dave Gerry Dave Gerry
Updated on April 29, 2024

3 Tips for Scaling a Startup Without Overheating

All businesses want to grow, but doing so too fast can result in stress on employees, poor service to existing customers, and possibly revenue loss and layoffs. Our expert explains how to grow sustainably.

Image: Shutterstock / Built In
Dean Artenosi Dean Artenosi
Updated on April 25, 2024

3 Steps to Think Like a Buyer and Build Your Client Base

As a new real estate agent, where do you even begin? Our expert explores how to start forging career-building relationships.

Image: Shutterstock / Built In
Brian Nordli Brian Nordli
Updated on April 24, 2024

For Sales to Be Inclusive, Men Also Need to Join the Conversation

Discussions that involve everyone are what lead to action.

Brian Nordli Brian Nordli
Updated on April 24, 2024

6 Sales Activities You Should Stop Wasting Your Time On

And what to do instead.

Yale Reardon Yale Reardon
Updated on April 24, 2024

What’s the Key to Success in Sales? Your Mindset.

Sales is a tough job that involves hearing the word “no” a lot. Here’s how to handle it without losing your cool.

Image: Shutterstock / Built In
Brian Nordli Brian Nordli
Updated on April 24, 2024

Social Selling: Do’s and Don’ts From the Pros

We asked social selling leaders for do’s and don’ts.

Brian Nordli Brian Nordli
Updated on April 24, 2024

11 Top Sales Techniques Used by the Pros

Finding your voice takes time and practice. These techniques will help.

Brian Nordli Brian Nordli
Updated on April 24, 2024

Sales and Marketing Are Often at Odds. They Don’t Need to Be.

The two sides can learn a lot from each other.

Chris Lynch Chris Lynch
Updated on April 24, 2024

5 Steps to Sales Readiness

Sales teams in every industry often struggle to hit their targets because enablement programs don’t achieve the desired results. You can avoid this problem by embracing the concept of sales readiness.