Software Sales Articles

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Anupam Chugh Anupam Chugh
Updated on April 25, 2024

3 Often-Neglected Soft Skills for Developers to Know

Software developers understandably spend a lot of time honing their technical acumen. Increasingly, though, those technical abilities are just table stakes. If you want to really stand out, you need to master these three skills.

Michael Maximoff Michael Maximoff
Updated on April 24, 2024

What Is a Sales Funnel and How Do You Build One?

A sales funnel is the journey your customers take before they buy from you. Here’s what you need to know.

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Michael Maximoff Michael Maximoff
Updated on April 24, 2024

5 Ways to Elevate Your Lead Generation Strategy

From expanding your outreach channels to getting more from your ads, jump start your sales pipeline with these lead generation tips. 

Image: Shutterstock / Built In
Fiona Gellatly Fiona Gellatly
Updated on April 24, 2024

How to Sell in a Challenging Economic Environment

At a time when customers are reluctant to buy, follow these tips to find sales success.

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Raja Singh Raja Singh
Updated on April 24, 2024

It’s Time for Sales Teams to Embrace Generative AI

As buyers demand more information before purchasing software, generative AI can help give sales reps the edge. Here’s how.  

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Neil McLean Neil McLean
Updated on April 24, 2024

Customer-Led Growth Is the Future of B2B Software Sales

This hybrid go-to-market strategy meets changing buyer demand by giving customers more say in their sales experience. Follow these best practices to benefit from what it has to offer.

Michael Hinkle Michael Hinkle
Updated on April 16, 2024

How to Win Over Gatekeepers and Close More Deals

Navigating gatekeepers is an inevitable part of sales. Here’s how to start working with them rather than against them to close more deals. 

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Brian Nordli Brian Nordli
Updated on April 08, 2024

18 Tech Sales Terms Every Entry-Level Rep Should Know

Tech sales is full of jargon. Understanding these words will help.

Brian Nordli Brian Nordli
Updated on April 01, 2024

What Is Tech Sales? How to Break Into Tech Sales and Stand Out.

Getting into tech sales isn’t impossible. It just requires a little creativity.

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