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Hal Koss Hal Koss
Updated on April 23, 2024

The Best Black Friday Discount Strategy Is Not Having One

Many businesses don’t offer Black Friday deals. Their reasons are often more practical than you think.

Image: Shutterstock / Built In
David Burn David Burn
Updated on April 23, 2024

How Brand Marketing Strategy Fits Into Product-Driven Organizations

As impressive as new technology is, people want to know what it means for them.

Matthew Urwin Matthew Urwin
Updated on April 23, 2024

What Is Branding?

Branding is known as the art of differentiation.

Image: Shutterstock / Built In
Mae Rice Mae Rice
Updated on April 23, 2024

What is Brand Trust? How Do You Earn It?

... or rebuild it after a scandal?

Hal Koss Hal Koss
Updated on April 23, 2024

Brand Audits: What Every Marketer Needs to Know

Is your marketing doing what you think it’s doing?

Mae Rice Mae Rice
Updated on April 23, 2024

Is an Authentic Influencer an Oxymoron? Bekah Martinez Doesn’t Think So.

Followers see the difference between selling ads and selling out. Here’s what that means for advertisers.

Mae Rice Mae Rice
Updated on April 23, 2024

What Is Banner Blindness? Does It Mean Banner Ads Are Doomed?

Between banner blindness and competing digital ad formats, they’re in a tough spot.

Alexander Lewis Alexander Lewis
Updated on April 23, 2024

3 Ways to Clarify the Message on Your B2B Website

Use these tactics to level up your messaging and drive on-page conversions.

Jonathan Spier Jonathan Spier
Updated on April 23, 2024

3 Things B2C Companies Do That B2B Should Do Too

It’s time that B2B catches up to B2C in terms of technology.

Image: Shutterstock / Built In
Frank Willey Frank Willey
Updated on April 23, 2024

3 Ways B2B Marketers Can Streamline Their Methods

Integrate the agility and flexibility developed during the pandemic by taking these steps.

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