Neurological and physiological data gathered in research laboratories is changing the way ads are made.
Location- and time-based data help advertisers launch super-targeted campaigns.
Two options have emerged as the main alternatives for mobile ad targeting.
Options range from new user ID formats to machine learning.
From an understanding of data analytics to UX design, marketing requires a variety of hard skills from various disciplines to succeed. Here are five essential non-marketing hard skills to develop.
Eterneva has honed a low-pressure strategy for marketing memorial diamonds.
Inside the retro radio station’s viral marketing campaign.
These are two important tools in a company’s growth strategy.
Failing to optimize emails for mobile users can lead to lower open, conversion and click through rates. And that’s just the start.
Every marketer knows brand equity is important. Why can’t they agree on how to measure it?
