UPDATED BY
Matthew Urwin | Jul 07, 2022

Advertising and marketing have changed in big ways in recent decades, largely due to innovations in technology. Clunky typewriters have been replaced by sleek laptops, and ad campaigns are greatly enhanced by artificial intelligence-driven platforms.

AI in Marketing

Advertisers and marketers use AI to segment customers, message them at optimal times and personalize campaigns.

Thanks to AI, reaching the right customers is a more exact science than it was in the days of Mad Men.

These companies below use AI to create advertising campaigns and fine-tune marketing strategies.

 

AI in Marketing Examples

AI in Marketing Examples

  • IBM
  • Google
  • Salesforce
  • Ada
  • GumGum
  • Invoca

 

Founded: 1911

Location: Armonk, New York 

IBM empowers companies to fine-tune their marketing strategies with artificial intelligence. The AI assistant IBM Watson locates prospective audiences, selects relevant creative content and engages target audiences in one-on-one conversations. As a result, businesses have found better ways to spend their marketing budgets while shaping ad campaigns around audiences’ interests.

 

Founded: 1998

Location: Mountain View, California

Google’s responsive search ads enable marketers to enter up to 15 headlines and four description lines. With the Google Ads feature, entrepreneurs can jumpstart their businesses by tailoring their ads to geographic range, budgetary needs and other factors. This tool also pairs well with Google Cloud, which relies on AI and machine learning to deliver even more in-depth audience insights to marketers.

 

Founded: 2006

Location: New York, New York

Yext helps customers find answers to questions about a business with its AI-powered product suite. The company’s platform stores all relevant info in a database called a Knowledge Graph. A business can then access this data to provide answers to search queries, build SEO-friendly web pages, share listings on third-party publishers’ platforms and monitor online reviews. With Yext’s analytics feature, companies can also gather insights on their products’ performance and make adjustments accordingly.

 

Founded: 1999

Location: San Francisco, California 

Salesforce equips teams with the ability to develop personalized marketing campaigns with the company’s Marketing Cloud. Not only does this platform compile customer data, but it also collects insights when customers engage with a campaign. Teams then gain a holistic perspective of their audiences and can make adjustments on the fly, resulting in marketing content that meets the changing preferences of potential customers.

Related Reading22 Examples of Machine Learning in Marketing

 

Founded: 2016

Location: Fully Remote 

To build stronger bonds between brands and customers, Ada has developed an AI-based automation platform. Companies can rely on Ada’s technology to develop audience segments, tailor content to target audiences, initiate timely interactions and connect with consumers across digital and social channels. Now businesses can provide 24/7 service and simplify repetitive tasks while refining their outbound messaging strategies.

 

Artificial intelligence plays a big role in marketing. | Video: Social Media Examiner

 

Founded: 2007 

Location: Santa Monica, California

GumGum develops applied computer vision technology that advertisers and marketers can use to place ads more strategically. The company’s contextual intelligence platform Verity uses AI technology to scan videos and images that span multiple platforms, helping marketers provide more relevant ads, maintain a positive brand image and increase engagement and brand recall.

 

Founded: 2007 

Location: Santa Barbara, California

Invoca provides call tracking and analytics services for marketers, crediting inbound calls to specific digital campaigns. The AI platform simplifies attribution by analyzing live phone conversations and creating predictive models to give accurate views of actionable data and conversions. Marketing teams can then spot consumer trends and make automated adjustments to their campaigns.

 

Founded: 2007 

Location: Foster City, California 

To avoid overlooking prospects within the marketing funnel, teams can cover more ground with Conversica’s conversational AI assistants. These assistants engage humans in two-way conversations across a range of formats, including web, email and SMS. With the ability to adapt to various scenarios, Conversica’s AI technology can screen candidates, set up meetings, perform outreach and complete other tasks to save marketers time.

 

Founded: 2014

Location: Santa Monica, California

Bliss Point Media is an advertising agency that informs clients’ ad-spending decisions with machine learning algorithms. The company’s technology locates affordable ads on a range of social channels and measures the results of campaigns through real-time data. Businesses can then diversify their marketing strategies while defining campaign success based on site visits, subscriptions or other metrics.

 

Founded: 2009 

Location: Boston, Massachusetts

Affectiva is helping brands gather insights from qualitative observations with its emotion AI toolkit. Relying on features like sensors and webcams, the company is able to diagnose consumers’ emotional reactions to marketing content. Teams can then learn from these analyses to rework confusing content, emphasize compelling elements and craft positive brand experiences for customers.

 

Founded: 2008 

Location: New York, New York

Dstillery connects marketing teams to the most up-to-date target audiences with its AI technology. The company analyzes each client’s first-party data to build a Custom AI Model, which determines potential customers based on a brand-specific customer profile. This tool reevaluates a company’s audience every 24 hours, ensuring customer databases are current and giving businesses the best chance at converting prospects into customers.

Related ReadingHow AI SEO Tools Are Changing the Future of Search

 

Founded: 2006

Location: San Francisco, California

Quantcast’s AI and machine learning engine Ara helps brand marketers and agencies make data-centric decisions by studying audiences’ behavior patterns and gleaning campaign insights in real time. The company’s platform also remains compliant with consumer privacy standards, so teams can build predictive models and adjust ads while respecting their audiences’ boundaries.

 

Founded: 2013

Location: Las Vegas, Nevada

Influential is an influencer marketplace that employs AI to suggest social media influencers to brands and companies. With Market Intelligence, the company analyzes data to identify relevant influencers for brands based on audience demographics as well as psychographic and contextual data. Influential’s platform also takes brand safety into account, making it an ideal tool for developing creative strategies, marketing campaigns and optimized paid media.

 

 Founded: 2010 

Location: New York, New York

Albert Technologies makes artificial intelligence solutions for brands and agencies. The software operates along entire customer lifecycles across channels like Google Ads, Facebook, Instagram, Youtube and Gmail. Albert, the company’s autonomous digital marketer, executes campaigns from start to finish and delivers insights from cross-channel data to help marketers improve future campaigns. 

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