Marketing Analytics Articles

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JoAnne Gritter JoAnne Gritter
Updated on March 28, 2024

6 Modern Marketing Metrics to Start Tracking

As marketing evolves, so should the data your business is tracking. Follow these modern marketing metrics for business success.

Image: Shutterstock / Built In
Erik Michal Erik Michal
Updated on January 24, 2024

9 Steps for a Successful Marketing Automation Strategy

Marketing automation has the potential to boost your brand awareness and help your business build new relationships. But only if it’s done right. Here’s how.

Image: Shutterstock / Built In
Marc Ginsberg Marc Ginsberg
Updated on July 10, 2023

4 Ways AI-Powered Conversation Intelligence Can Boost Marketing

Use it to speed up and smarten up marketing-related business decisions.

Image: Shutterstock / Built In