Marketing analytics is the process of tracking and analyzing quantitative data points to help marketers understand the effectiveness of their marketing efforts.
Competitive analysis is a crucial component of product research. With this step-by-step guide, you can begin gaining insights that will make your products better and your marketing sharper.
From an understanding of data analytics to UX design, marketing requires a variety of hard skills from various disciplines to succeed. Here are five essential non-marketing hard skills to develop.
As connected TV has exploded in popularity, its unique properties have presented several challenges to marketers. Here, our expert explains how to solve some of these problems to better target your audience.
