Customer Success Articles

Sorted By: Most Recent
Perri Maxwell Chaikof Perri Maxwell Chaikof
Updated on April 24, 2024

This Account Management Graph Kept Us — and Our Clients — Afloat in Economic Crisis

Look for clients in “positive pain.”

Image: Shutterstock / Built In
Todd Olson Todd Olson
Updated on April 24, 2024

The Basics of Freemium: 3 Tactics That Drive Conversions

How to hit the functionality sweet spot — enough for users to fall in love and leave them wanting more.

Joe Procopio Joe Procopio
Updated on April 24, 2024

How To Shift From a Project Mindset to a Product Mindset

Project management is often disguised as product management, but they could not be more different.

Image: Shutterstock / Built In
Joe Procopio Joe Procopio
Updated on April 24, 2024

Customers Don’t Want Amazing New Features. They Need Innovative Solutions.

I’ve built enough projects that flopped to know that it usually comes down to the same problem: The product was nothing more than a great collection of features.

Adam Thomas Adam Thomas
Updated on April 24, 2024

You Need to Know When to Fire a Customer

We work so hard to build a customer base that we despair at the thought of ever losing one. But sometimes, your relationship has run its course, and it’s smarter to let them go.

Olivia Belitsky Olivia Belitsky
Updated on April 24, 2024

Product Engagement Is a Useless Success Metric. Track This Instead.

Grabbing attention is cheap. Capture the value you’re creating by tracking things like satisfaction and completion.

Adam Thomas Adam Thomas
Updated on April 24, 2024

What Do You Do When Product and Customer Success Won’t Play Nice?

Too often, customer success and product teams treat each other like adversaries. Here’s how to fix that.

Sandeep Chennakeshu Sandeep Chennakeshu
Updated on April 24, 2024

How to Prioritize What Your Customers Need

Collecting feedback from customers is critical to building a successful product. Here’s how to cut through the noise and focus on what your customers need. 

Image: Shutterstock / Built In
CS Chan CS Chan
Updated on April 24, 2024

When Your Answers Aren’t Enough, Try This Technique Instead

Answering ad-hoc support questions is a major part of being a team manager or a customer service representative. But what can you do when people still walk away dissatisfied even if you’ve answered all their questions?

Anthony Capano Anthony Capano
Updated on April 23, 2024

Is Your Marketing Team Sending the Right Message at the Right Time?

Consumers are open to hearing what brands have to say, but they want to be reached on their own terms. 

Related Topics