Customer Success Articles

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Steve Krull Steve Krull
Updated on August 23, 2024

Why You Should Use Empathetic Marketing

To better engage your consumers, you need to step into their shoes.

Image: Shutterstock / Built In
Cory Halbardier Cory Halbardier
Updated on August 12, 2024

Why Your Customers Might Stage a Chatbot Revolt

It’ll happen when businesses use chatbots when they really shouldn’t.

Image: Shutterstock / Built In
Lawrence Snapp Lawrence Snapp
Updated on August 09, 2024

What Do People Want in a Mobile App?

Consumers increasingly want an app to interact with your brand. Our expert explains what they’re looking for from that experience.

Image: Shutterstock / Built In
Ruban Phukan Ruban Phukan
Updated on August 07, 2024

You’re a Great Partner to Your Best Clients. What About Everyone Else?

Many companies serve a small number of customers quite well but leave the bulk to fend for themselves. Fortunately, new automated solutions can empower you to offer white-glove service to even your smallest clients.

Image: Shutterstock / Built In
James De Roche James De Roche
Updated on June 20, 2024

How to Reposition Your Marketing Strategy for Customer Success

Customer retention and expansion starts with communicating value. Here’s how your marketing team can tell better stories and boost customer success. 

Image: Shutterstock / Built In
Jeff Link Jeff Link
Updated on April 27, 2024

Apple’s Former VP of Retail Is Building Enjoy, a Premium Delivery Service

Operating out of mini warehouses on wheels, Enjoy’s technicians will set your new gear up for you.

Yale Reardon Yale Reardon
Updated on April 24, 2024

What’s the Key to Success in Sales? Your Mindset.

Sales is a tough job that involves hearing the word “no” a lot. Here’s how to handle it without losing your cool.

Image: Shutterstock / Built In
Karen Rhorer Karen Rhorer
Updated on April 24, 2024

Why You Need Clear Metrics to Onboard and Ramp Your Sales Team

Setting clear data-driven expectations for your fully-ramped reps will not only create a more positive onboarding experience, it’ll set your entire sales team up for long-term success.

Brian Nordli Brian Nordli
Updated on April 24, 2024

How to Make Sure You're Reaching Your Target Customers

For some tech companies, landing the wrong customer is expensive in the long run. Here’s how Shipfusion identifies a fit.

Brian Nordli Brian Nordli
Updated on April 24, 2024

When Should a Salesperson Fire a Customer?

Bad customers aren’t worth the revenue. Here’s how to part ways on good terms.

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