Content Marketing Articles

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Natalia Kyryk Natalia Kyryk
Updated on June 25, 2025

How to Overcome the Three Horsemen of the Content Apocalypse

AI overviews, zero-click results and AI search engines don’t have to spell doom for your content strategy. Here are a few tips on how to stand out in the modern search landscape.

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Ronn Torossian Ronn Torossian
Updated on April 02, 2025

What TikTok’s Uncertain Future Means for Data Privacy and Platform Regulation

As everyone waits to see the fate of the social media platform, our expert analyzes the implications of a possible ban.

Image: Shutterstock / Built In
Przemek Chojecki Przemek Chojecki
Updated on March 20, 2025

Step Up Your Content Marketing Game With AI

We’re living in the age of content. Content marketing is a great way to grow your brand, and you should be using AI tools to scale faster than your competitors.

Step Up Your Content Marketing Game With AI
Andrew Fingerman Andrew Fingerman
Updated on January 28, 2025

Why Marketing Tech Will Be About Trust in 2025

The new year will challenge brands to think differently about how they manage technology without compromising security and trust. Learn more.

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Ronn Torossian Ronn Torossian
Updated on January 15, 2025

3 Ways Tech Is Changing How Users Engage with Brands in 2025

Here’s how to use technology to transform passive customers into active community members.

Image: Shutterstock / Built In
Ingrid Sierra Ingrid Sierra
Updated on January 09, 2025

Marketing Teams Are at Risk of AI Hype Burnout. Here’s How to Avoid It.

If all your friends were buying lousy AI tools, would you buy them too? Here’s how to resist FOMO and select only the best AI for your team (and protect their morale).

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Matt Caiola Matt Caiola
Updated on January 08, 2025

A Tech Blueprint for PR and Marketing Professionals in 2025

Here are five ways you should be using AI, adtech and martech in your latest marketing strategy.

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Mae Rice Mae Rice
Updated on December 23, 2024

15 Creative Content Marketing Examples to Inspire You

Branded podcasts, articles and webinars have become a strategic staple in industries from fashion to tech.

Piyush Puri Piyush Puri
Updated on December 18, 2024

4 Ways Startups Can Use Advertising to Stay Competitive in 2025

Our expert explores how you can balance digital advertising with traditional media in the age of AI.

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Lola Bakare Lola Bakare
Updated on December 16, 2024

Purpose With a Side of Silliness: Why You Should Use Humor in Your Next Marketing Campaign

Marketing campaigns don’t have to be black and white, purpose-driven or humorous. Here’s how to do both.

Image: Shutterstock / Built In