22 Email Marketing Platforms to Know

Since the first email was sent in 1971, email has become a powerful marketing tool for businesses of all sizes — reaching 4.48 billion users globally.

Today, email marketing platforms help businesses design content, segment mailing lists, track analytics and more — all in service of optimizing their connection with potential customers.

What Are Email Marketing Platforms? 

Email marketing is a form of digital marketing and direct marketing that promotes a business’ services via email campaigns. To help streamline the process of connecting with audience members throughout the customer lifecycle, marketers rely on email marketing platforms, which can assist with tasks like:

• Segmenting lists: Dividing email lists into smaller groups based on specific criteria.
• Designing content: Streamlining the creation of emails through customizable templates or generative AI.
• Optimizing for mobile: Optimizing content for mobile consumption, where nearly half of users open their emails.
• Tracking analytics: Collecting key data points like open rates, bounce rates, optimal send times and more.
• Automating campaigns: Automating every step of an email marketing campaign, from testing to launch.
• A/B testing: Running and tracking A/B tests on an email, seeing which version performs the best.

Not every email marketing tool is created equal. Below we break down the top email marketing platforms available to businesses.

Top Email Marketing Platforms

1. Mailchimp

A longtime player in the email marketing space, Mailchimp caters to businesses, nonprofits and individual users. Its platform is known for a user-friendly design and range of features, including customizable templates, advanced automation, detailed analytics and content optimization. With tools for audience segmentation and social media integration, Mailchimp enables marketers to engage their audiences more precisely.

• Price: Free version available; Essentials plan starts at $13 per month; Standard plan starts at $20 per month; Premium plan starts at $350 per month.

2. Klaviyo

Klaviyo supports campaigns across email, SMS and mobile push. According to its website, the data-driven platform integrates with over 350 applications. Klaviyo also leverages AI to build segments, flows, texts and emails in real time. With cross-channel visualization and A/B testing, Klaviyo empowers marketers to create targeted campaigns that enhance customer relationships. Its user-friendly interface makes it accessible for businesses of all sizes, optimizing the customer journey from acquisition to retention.

• Price: Free version available; Email plan starts at $45 per month; Email and SMS plan starts at $60 per month. 

3. Constant Contact

Constant Contact is an email marketing platform designed to help small businesses and nonprofits effectively engage their audiences. It offers various tools — including analytics like click-tracking heat maps, mobile open rates and campaign comparisons — that enable users to create tailored campaigns for niche audiences. Constant Contact also provides social media integration and event marketing features.

• Price: Lite plan starts at $12 per month; Standard plan starts at $35 per month; Premium plan starts at $80 per month. 

4. Brevo

Brevo, formerly Sendinblue, is an all-in-one email marketing platform focused on customer engagement. Its range of features include email automation, SMS marketing and analytics — all of which allow users to craft targeted campaigns. With intuitive UI and customizable templates, Brevo caters to both small businesses and larger enterprises. Its focus on multichannel marketing and scalable pricing options makes it a versatile choice for marketers.

• Price: Free version available; Starter plan starts at $9 per month; Business plan starts at $18 per month. Contact sales for enterprise pricing.

5. Campaign Monitor

Campaign Monitor is an entry-level email marketing platform designed to help businesses craft and manage effective email campaigns. Offering both a no-code, drag-and-drop interface and developer resources for HTML-savvy marketers, it offers customizable templates, automation and embeddable countdown timers. 

• Price: Lite plan starts at $12 per month; Essentials plan starts at $29 per month; Premier plan starts at $159 per month.

6. Mailer Lite

MailerLite is an email marketing platform tailored to small businesses, bloggers and entrepreneurs. Known for its beginner-friendly design and cost-effectiveness, it offers drag-and-drop editors, basic automation features like drip campaigns and segmentation, and customer support backing (according to its website, MailerLite users can reach an agent in roughly five minutes). MailerLite also supports landing pages and pop-ups.

• Price: Free version available; Growing Business plan starts at $9 per month; Advanced plan starts at $18 per month. Contact sales for enterprise pricing.

7. Drip

Drip is an e-commerce-focused marketing automation platform designed to help online retailers build personalized email campaigns. It offers automated workflows and multi-channel marketing capabilities. With its data-driven insights, Drip allows businesses to create tailored experiences based on customer behavior, too.

• Price: Free trial available; plans start at $39 per month. 

8. ActiveCampaign

ActiveCampaign is a customer-experience automation platform that combines email marketing, CRM and sales automation to help businesses grow. It integrates across various channels, including email, SMS and social media, allowing companies to create tailored marketing experiences that save its users time. Various case studies by ActiveCampaign report boosting revenue by tens of thousands of dollars for their customers. 

• Price: Starter plan starts at $15 per month; Plus plan starts at $49 per month; Pro plan starts at $79 per month; Enterprise plan starts at $145 per month.

9. GetResponse

GetResponse is an email marketing platform that provides tools for creating and analyzing campaigns. This entry-point product features customizable templates, advanced segmentation, landing page creation, webinar hosting and a range of third-party software integrations. Specializing in conversion optimization, the platform helps marketers effectively engage with customers at critical touchpoints.

• Price: Email Marketing plan starts at $15.60 per month; Marketing Automation plan starts at $48.40 per month; E-commerce Marketing plan starts at $97.60 per month; GetResponse MAX plan starts at $1099 per month.

10. Zoho Campaigns

Zoho Campaigns is an email marketing platform designed to streamline outreach efforts. Part of a larger suite of over 50 Zoho products, it offers tools for creating visually appealing campaigns and advanced automation. Users can segment audiences for targeted messaging and utilize A/B testing to optimize send cadences. With its integration capabilities across various Zoho applications, Zoho Campaigns is suited for small to medium-sized businesses looking to expand their reach. 

• Price: Free version available; Standard plan starts at $3 per month; Professional plan starts at $4.50 per month.

11. Omnisend

With tools for creating personalized campaigns across multiple channels, Omnisend is an email marketing platform designed for e-commerce businesses. Features like automation, SMS marketing and advanced segmentation help brands engage their customers effectively. Omnisend’s beginner-friendly interface and customizable templates enable marketers to design visually cohesive emails. Integrated with major e-commerce platforms, it provides detailed analytics to optimize marketing strategies.

• Price: Free version available; Standard plan starts at $16 per month; Pro plan starts at $59 per month.

12. Twilio SendGrid

Twilio SendGrid is a cloud-based platform offering email marketing and transactional email services. Designed for developers and marketers, it allows businesses to send large volumes of emails reliably and at scale with email address validation APIs, dynamic email templates and simple mail transfer protocol service. Twilio SendGrid supports email campaigns, automated messages and transactional notifications like receipts or password resets.

• Price: Free version available; Essentials plan starts at $19.95 per month; Pro plan starts at $89.95 per month. Contact sales for custom pricing.

13. Campaigner

Campaigner is a platform tailored to businesses seeking to enhance their communication strategies. Its features include drag-and-drop design, list segmentation and detailed performance tracking. Campaigner’s intuitive interface is designed to help marketers scale to mass-marketing campaigns using a combination of email and SMS.

• Price: Free trial available; Starter plan starts at $59 per month; Essential plan starts at $179 per month; Advanced plan starts at $649 per month.

14. Braze 

Braze is a new entrant in the email marketing space. Offering real-time integrations and multi-channel orchestration, Braze’s flexible SDK and Kafka-based streaming foster smooth data exchanges. Its advanced cybersecurity frameworks — ISO 27001 and SOC2 — make it a trusted choice among enterprise companies like PayPal, GAP and Canva. 

• Price: Contact sales.

15. Keap

Keap is an all-in-one CRM and marketing automation platform formerly known as Infusionsoft. It streamlines customer management by combining email marketing and e-commerce tools. The platform also supports invoicing and appointment scheduling, making it a versatile tool for managing business operations across multiple industries.

• Price: Plans start at $249 per month.  

16. ConvertKit

ConvertKit is an email marketing platform designed for creators such as bloggers, podcasters and online entrepreneurs. Focused on simplicity and automation, it allows users to build email lists, segment audiences and create automated email funnels to nurture subscriber relationships. ConvertKit offers features like customizable forms, landing pages and tagging systems to deliver personalized content. Convertkit is designed for small businesses focused on content creation and audience building. 

• Price: Free version available; Creator plan starts at $25 per month; Pro plan starts at $50 per month. 

17. AWeber

AWeber offers tools for building subscriber lists, designing custom emails and automating follow-ups. Its writing assistant leverages AI to craft professional copy and map out custom campaigns. Additional features include web push notifications, landing page builder and e-commerce pages, allowing AWeber to serve a broad range of customers.   

• Price: Free version available; Pro plan starts at $12.50 per month; Plus plan starts at $20 per month; Unlimited plan starts at $899 per month. 

18. EmailOctopus

What makes EmailOctopus unique is its integration with Amazon SES, which allows it to offer cost-effective email marketing with high deliverability rates. EmailOctopus provides a solution for businesses looking to send bulk emails using simple templates. According to its website, EmailOctopus has helped 87,000 businesses send over 40 billion emails since 2015.

• Price: Free version available; Pro plan starts at $9 per month. 

19. Sender

Sender’s free plan allows users to send up to 15,000 emails per month to 2,500 subscribers. The platform provides high deliverability rates, automation, segmentation, advanced contact management and built-in analytics. Sender’s resources include an email marketing course for businesses just stepping into marketing strategy. 

• Price: Free version available; Standard plan starts at $15.83 per month; Professional plan starts at $29.17 per month. Contact sales for enterprise pricing. 

20. SendX

SendX emphasizes simplicity with a user-friendly drag-and-drop editor, allowing users to create aesthetically pleasing emails. Additionally, SendX offers automation capabilities — including geographic triggers, automatic “resends to unopeners” and automatic customer tags based on behavior. SendX was developed for small to medium-sized businesses, startups and entrepreneurs.

• Price: Plans start at $7.49 per month. 

21. Maildroppa

Maildroppa offers advanced features at no cost, including automation flows, DKIM-verified sending and GDPR compliance. Maildroppa provides users with A/B testing, advanced segmentation capabilities and resources like its Maildroppa Academy, making it an affordable choice for small businesses. 

• Price: Free version available; Premium plan starts at $5 per month.

22. Mailjet

Multi-user tool Mailjet stands out with its collaborative email editor, which allows multiple team members to work on the same newsletter in real time, much like Google Docs. Features like commenting and section-locking enhance teamwork, while a campaign approval process ensures managerial oversight. Mailjet allows marketers to code templates with HTML or use a platform-specific markup language called MJML, which leverages semantic syntax for non-coders.  

• Price: Free version available; Essential plan starts at $17 per month; Premium plan starts at $27 per month. Contact sales for custom pricing. 

Frequently Asked Questions