Content Marketing Articles

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David Finkelstein David Finkelstein
Updated on April 23, 2024

How Marketers Can Better Deliver Personalized Content

While crafting a personal consumer experience can be time consuming, it’s worth it when it means a higher ROI and an engaged customer base that is loyal to the brand.

David McCarthy David McCarthy
Updated on April 23, 2024

So You Want to Leave Corporate Content Marketing for a Startup? Here’s What I Wish I’d Known.

If I could go back in time before I joined my first startup, what would I tell myself?

Megan McNamara Megan McNamara
Updated on April 23, 2024

What Is a Content Strategy?

A content strategy is an integrated approach to planning, developing and managing content

Image: Shutterstock / Built In
Hal Koss Hal Koss
Updated on April 23, 2024

Repurposing Content Is a Marketing Superpower

Work smarter, not harder.

Przemek Chojecki Przemek Chojecki
Updated on April 23, 2024

Why Content Marketing Can Benefit You

I learned to love content marketing and so can you.

David McCarthy David McCarthy
Updated on April 23, 2024

6 Trends That Can Shift B2B Content Marketing in 2022

From companies leveraging their employees’ personal brands to new blogging strategies, here are our top predictions for the coming year.

Hal Koss Hal Koss
Updated on April 15, 2024

SEO Content Marketing: How to Set Up a Successful SEO Content Strategy

Google isn’t the only distribution channel. But it’s one brands can’t ignore.

Image: Shutterstock
Andy Beohar Andy Beohar
Updated on April 12, 2024

5 Ways to Increase Your Website Traffic Without SEO

Social media, email and influencer marketing can boost traffic while you wait for SEO efforts to kick in.

Image: Shutterstock / Built In
Jason Toy Jason Toy
Updated on April 10, 2024

6 Ways AI Image Generators Can Help Marketers

AI image generators can save time and money when producing all kinds of marketing materials.

Image: Shutterstock / Built In
Vlad Oleksiienko Vlad Oleksiienko
Updated on March 21, 2024

Top 5 B2B Lead Generation Tools to Know

Generating quality leads is no easy task, but it's vital for every business’s success. Here are the top lead generation tools our expert recommends.

Image: Shutterstock / Built In