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Digital Marketing Manager

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What Is a Digital Marketing Manager? How to Become One, Salary, Skills.

Digital marketing managers handle a company’s online marketing strategy, which often includes paid ad campaigns, email marketing, social media marketing and content marketing. Here’s what to know about a digital marketing manager’s needed skills, salary and how to become one.


 What Is a Digital Marketing Manager?

Digital marketing managers are responsible for creating and overseeing a company’s digital marketing strategies and campaigns. The main objective of digital marketing managers is to enhance their brand’s online presence and grow the customer base.


What Do Digital Marketing Managers Do?

Digital marketing managers are responsible for crafting and carrying out online marketing strategies through a variety of digital channels.

Digital Marketing Manager Responsibilities

  • Create and establish digital marketing campaigns and oversee SEO/SEM, marketing database, email, social media and display advertising campaigns. 
  • Select various digital channels on which to test ads.
  • Monitor performance metrics for ads across digital channels.
  • Collaborate with SEO, sales and marketing teams to plan new growth strategies.

Day-to-Day Responsibilities of Digital Marketing Managers

  • Monitor performance metrics for ads and organic search across digital channels. 
  • Create social media posts. 
  • Oversee ongoing digital marketing campaigns. 
  • Identify new trends and optimize ongoing campaigns.

Digital Marketing Managers Within a Company

Digital marketing managers are typically mid-level roles within a company’s marketing department. This role often reports to a senior marketing manager, director of marketing or VP of marketing, depending on the size of the company. Digital marketing managers are often individual contributors, but sometimes they manage direct reports. They may work closely with SEO and sales teams to establish digital marketing initiatives and report on the success of marketing campaigns.

 Importance of Digital Marketing Managers

Digital marketing managers are a key part of a company’s growth strategy as they help build a company’s online presence, run ad campaigns and engage new customers through social media and other channels.

A day in the life of a digital marketing manager. | Video: Andrew Ethan Zeng


What Skills Are Needed to Be a Digital Marketing Manager?

Qualifications to Be a Digital Marketing Manager

  • Experience working on campaigns for different digital marketing channels.
  • Understanding of marketing best practices.
  • Ability to manage multiple projects within budget.
  • Familiarity with the latest digital marketing tools and software.

Digital Marketing Manager Prerequisites

  • Digital marketing managers often have a bachelor’s degree in marketing, communications, public relations or a related field. 
  • Strong portfolio of past digital marketing campaigns, including but not limited to paid ads and search, social media posts and SEO content.

Digital Marketing Manager Hard Skills

  • SEO/SEM experience. 
  • Basic design skills. 
  • Data analytics. 
  • PPC advertising. 
  • Social media marketing.

Digital Marketing Manager Soft Skills

  • Time management skills. 
  • Communication and presentation skills.
  • Collaboration and teamwork skills. 
  • Creative thinking and problem solving skills.

Tools and Programs Digital Marketing Managers Use

  • Google Analytics and Data Studio
  • DART 
  • Atlas
  • HubSpot
  • HootSuite
  • MailChimp
  • SEMrush
  • Google Ads Editor
  • Canva
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How to Become a Digital Marketing Manager

Digital Marketing Manager Education and Experience

Most digital marketing managers hold a bachelor’s degree in marketing or a related field. Outside of education, having a proven track record of digital marketing experience is essential to becoming a successful digital marketing manager. Building a portfolio of ad campaigns, SEO writing and social media experience can highlight the skills needed in digital marketing. 

 Digital Marketing Manager Certificates and Courses

Digital Marketing Manager Career Path

Aspiring digital marketers often take marketing internships as the first step in their career. After that, they may take on roles such as marketing associate, marketing coordinator or marketing manager. Common titles held after digital marketing manager include senior marketing manager, director of marketing or VP of marketing. 


Digital Marketing Manager Salary and Job Outlook

The outlook for professionals working in digital marketing is promising. The U.S. Bureau of Labor Statistics predicts the marketing and advertising field to grow by 10 percent through 2031. 

The full compensation package for a digital marketing manager depends on a variety of factors, including but not limited to the candidate’s experience and geographic location. See below for detailed information on the average digital marketing manager’s salary.


Expand Your Digital Marketing Manager Career Opportunities

Enrich your marketing toolkit with in-demand skills by completing Udemy’s online courses.


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If you said "none" or "not enough", this course is for you. 

In this course, we're going to focus on how YOU can take any product, service, or business and sell it to 10s, 100s, or…


The course teaches you Search Engine Marketing, and especially, how to use Google AdWords to meet your marketing objectives. This is an indepth course, with practical hands on guide. You can expert to start running campaigns for top brands after…


SEM For WordPress (Search Engine Marketing) -

I’m going to show you how to easily optimize your website to convert traffic into sales! This course is for intermediate to advanced users who…


** This course is valid in 2023 – Using the latest GOOGLE ADS INTERFACE & DASHBOARD (more VIDEOS with your QUESTIONS).




Digital Marketing Manager Certifications + Programs

Set yourself up for the next major leap in your marketing career by securing certifications through Udacity.

This digital marketing course is designed for students with a range of professional experiences — including beginners. You’ll take a deep dive into the essential channels and tactics behind effective campaigns. Get hands-on experience with social media, search strategy, conversion optimization, Google Analytics, and more.

You will concentrate on the most important tools for executing digital marketing strategies on the job. The program’s content is curated by the General Assembly digital marketing advisory board so that you are able to meet the evolving employer demands of a digital marketer. 


What you'll accomplish

This course will equip you with the skills you need to be a productive and effective marketer and keep pace with an evolving digital landscape. You’ll learn current tools and best practices to drive sales leads, boost customer engagement, and help your brand stand out in a crowded market. Throughout this expert-designed program, you’ll:

  • Use a full arsenal of digital marketing tools, including Google AdWords and Facebook.
  • Design and execute comprehensive marketing plans through channels such as social media, search, email, and paid advertising.
  • Execute marketing strategy that’s powered by data and customer insight.
  • Measure and optimize performance for campaign success using Google Analytics.
  • Apply what you’ve learned to create a portfolio project: an end-to-end campaign that addresses a real-world growth problem.


Why General Assembly

Since 2011, General Assembly has graduated more than 40,000 students worldwide from the full time & part time courses. During the 2020 hiring shutdown, GA's students, instructors, and career coaches never lost focus, and the KPMG-validated numbers in their Outcomes report reflect it. *For students who graduated in 2020 — the peak of the pandemic — 74.4% of those who participated in GA's full-time Career Services program landed jobs within six months of graduation. General Assembly is proud of their grads + teams' relentless dedication and to see those numbers rising. Download the report here.


Your next step? Submit an application to talk to the General Assembly Admissions team


Note: reviews are referenced from Career Karma - https://careerkarma.com/schools/general-assembly


3 months
10 hours

In this program, you’ll learn foundational data skills, gain an in-depth understanding of Google Analytics and marketing analytics. You’ll learn to analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau.

3 months
10 hours

Learn to create marketing content, use social media to amplify your message, make content discoverable in search, run ad campaigns and advertise on Facebook. Additionally, learn how display and video ads work and how to market with email, and measure and optimize with Google Analytics.

3 months
10 hours

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