Graphic Design

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What is graphic design?

Graphic design is the process of communicating ideas and information through visual forms of content. Images, colors, symmetry, and typography are just some of the visual elements graphic designers utilize daily to present audiences with an optimal on-page experience. Graphic design can be used in a variety of ways, whether it’s promoting products, constructing a brand identity, or creating visuals in a non-commercial setting.

What are the types of graphic design?

From physical materials to digital products, graphic design has blossomed into a discipline of various forms.

Broad in nature, graphic design has left its mark on numerous industries. Advertisements and packages are two common areas where graphic design plays a crucial role in presenting products and services. Publications such as books and magazines also require the attentive eye of graphic designers. While these traditional formats continue to thrive, the types of graphic design have grown alongside technology.   

A new age of artistic innovation has led to web design, which applies graphic design principles to organize web pages. More recently, graphic design has become a key component of the gaming industry as companies attempt to make their games more accessible. With a strong foothold in a range of sectors, graphic design has become a diverse field for professionals to explore.

What is the difference between graphic design and graphic art?

Graphic design and graphic art may sound similar, but the two disciplines feature unique characteristics and serve different purposes. 

Besides existing as print and digital forms of visual communication, graphic design and graphic art go their separate ways. Graphic art focuses more on presenting a message for the purpose of storytelling. While graphic design also centers around communication, it more often harnesses visual communication to get audiences to take action.   

Graphic design supports the needs of businesses by tailoring a brand, product or service to the preferences of target audiences. Whether it’s cultural inclusion or increased readability, graphic design prioritizes the needs of audiences. As a result, graphic design is often a more collaborative discipline and requires professionals to become consumer-oriented.

How can I learn graphic design?

There is no concrete path for graphic designers to follow, leaving the door open for aspiring designers to forge their own route.

Those starting out in the graphic design field can leverage a rich collection of resources. Online bootcamps and courses help beginners develop a solid foundation that they can build off as they dive into more topics. Aspiring designers can also access tutorials to learn programs like Adobe Illustrator and Adobe InDesign. 

While artistic and technical skills are important, graphic designers need to be comfortable with the human aspect of their work. Freelance and entry-level opportunities give designers the chance to collaborate across teams, incorporate audience interests, and even help lead projects. With a balance of design and project management skills, graphic designers can craft a well-rounded portfolio.


Expand Your Graphic Design Career Opportunities

With Udemy’s online courses, you can acquire new skills and become a valuable asset to any design and UX team.



Graphic design principles, typography, & color mastery using Illustrator, InDesign, and Photoshop. For beginners & more!


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Up Your Graphic Design Skills: Logo Design, Photo Manipulation, Package Design, Infographics, Portfolio Building, Grids!


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Learn Graphic Design Theory and the Basic Principles of Color Theory, Typography, Branding, Logo Design, Layout & More!


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The Ultimate Graphic Design Course Which Covers Photoshop, Illustrator, InDesign,Design Theory, Branding and Logo Design


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Graphic Design Certifications + Programs

Gain access to more career opportunities with design and UX certifications through Udacity. 

General Assembly’s Visual Design course helps you explore the art and science of visual communication and the process of creating beautiful digital products. Create a production- ready composition for a responsive webpage, conveying your vision through typography, layout, and color. You’ll learn to give and receive design critique and implement feedback to improve your designs.


What you'll accomplish

This is a beginner-friendly program with no prerequisites, although many students have used software such as Photoshop, Sketch, Figma, or Adobe XD* previously and may be familiar with basic design principles. Beginners will have access to optional tutorials to practice using software and boost their confidence ahead of class. Throughout this expert-designed program, you’ll:

  • Conduct research to inform content strategy and design decisions.
  • Create a digital design solution that balances client needs and user goals.
  • Design digital layouts with industry-standard tools such as Figma and Sketch.
  • Implement visual design best practices in composition, typography, imagery, and colors.
  • Communicate design decisions to stakeholders and collaborators.
  • Apply what you’ve learned to create a portfolio project: a production-ready mockup for a responsive webpage and a presentation deck to document your process.


Why General Assembly

Since 2011, General Assembly has graduated more than 40,000 students worldwide from the full time & part time courses. During the 2020 hiring shutdown, GA's students, instructors, and career coaches never lost focus, and the KPMG-validated numbers in their Outcomes report reflect it. *For students who graduated in 2020 — the peak of the pandemic — 74.4% of those who participated in GA's full-time Career Services program landed jobs within six months of graduation. General Assembly is proud of their grads + teams' relentless dedication and to see those numbers rising. Download the report here.


Your next step? Submit an application to talk to the General Assembly Admissions team


Note: reviews are referenced from Career Karma -


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