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Marketing Strategy

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What is a marketing strategy?

Marketing strategies provide frameworks within which marketing campaigns operate. As part of a strategy, team members conduct research on target audiences, define campaign goals, determine digital methods for reaching consumers and develop ways to measure results. Organizations use marketing strategies to keep their campaigns aligned with their brand identities and overarching business objectives.

What are the types of marketing strategies?

  • Marketing strategies can center around rapid growth or building relationships, depending on what teams want to accomplish.

There is no single correct approach to marketing, which is why companies need to determine a marketing strategy that works best for them. For example, not-for-profit organizations pursuing new growth can rely on strategies such as cause marketing, which connects a brand to a related social cause or issue. While expanding a business may sound daunting, strong partnerships can accelerate this process and make the challenge more manageable. 

Some organizations desire exponential growth, but others may decide to focus on crafting a loyal customer base over time. Businesses that adopt a relationship-marketing mindset can develop a long-term content strategy to attract new customers and keep them engaged long after their first purchase. Having numerous options enables companies to tailor their marketing strategies to their unique goals.

What are examples of marketing strategies?

  • With advancements in technology, companies have a range of methods for connecting to and building relationships with customers.

Online audiences require organizations to meet them in digital marketing channels. While websites and blogs are excellent formats for written content, social media campaigns allow room for company personalities to shine. Businesses can also explore podcasts, influencer partnerships and other creative strategies for selling products. 

Of course, marketing doesn’t stop once customers decide to buy a product. To avoid customers becoming inactive, many companies must construct re-engagement strategies. These tactics include email campaigns, loyalty programs and other techniques to sustain customer enthusiasm. People’s preferences can change, so marketers must apply various methods to cater to these shifting interests.

How do you develop a marketing strategy plan?

  • When creating a marketing strategy plan, teams should address market-specific variables before moving on to finalize their communication channels and campaign metrics.

Every marketing strategy is built on a foundation of research. Marketing teams gather info on target audience demographics, competitor performances and market trends. After a team has compiled the necessary data, members establish goals and effective ways to measure the results of their campaign. 

All this planning leads up to the decision on the types of content that the marketing campaign will produce. Although keeping the content focused is key, it has become equally crucial to create a more holistic marketing strategy. This approach means multiple types of content are needed for a successful campaign. With these details in mind, marketers can move forward with confidence while remaining prepared to adapt on the fly.


Expand Your Marketing Strategy Career Opportunities

Become a major contributor to your marketing team with skills provided by Udemy.



Master Strategic Marketing to make your business consistently competitive. Segmentation, Planning, Accountability, SWOT.


What You'll Learn: 

  • Master SWOT…



2021 growth hacking with top web marketing and Internet marketing strategies: Social media marketing strategies + SEO


What You'll Learn: 

  • Reach 1,000,000+ people…



Marketing Strategy fundamentals: The art of selling your products through superb Marketing efforts


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  • Why we need Marketing



Marketing Analytics: Stand Out by Becoming an Analytics Pro!


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  • Learn the most important marketing metrics and how to apply them to your data…


Marketing Strategy Certifications + Programs

Earn coveted marketing certifications through Udacity, and you can take your professional journey to uncharted territory.

This digital marketing course is designed for students with a range of professional experiences — including beginners. You’ll take a deep dive into the essential channels and tactics behind effective campaigns. Get hands-on experience with social media, search strategy, conversion optimization, Google Analytics, and more.

You will concentrate on the most important tools for executing digital marketing strategies on the job. The program’s content is curated by the General Assembly digital marketing advisory board so that you are able to meet the evolving employer demands of a digital marketer. 


What you'll accomplish

This course will equip you with the skills you need to be a productive and effective marketer and keep pace with an evolving digital landscape. You’ll learn current tools and best practices to drive sales leads, boost customer engagement, and help your brand stand out in a crowded market. Throughout this expert-designed program, you’ll:

  • Use a full arsenal of digital marketing tools, including Google AdWords and Facebook.
  • Design and execute comprehensive marketing plans through channels such as social media, search, email, and paid advertising.
  • Execute marketing strategy that’s powered by data and customer insight.
  • Measure and optimize performance for campaign success using Google Analytics.
  • Apply what you’ve learned to create a portfolio project: an end-to-end campaign that addresses a real-world growth problem.


Why General Assembly

Since 2011, General Assembly has graduated more than 40,000 students worldwide from the full time & part time courses. During the 2020 hiring shutdown, GA's students, instructors, and career coaches never lost focus, and the KPMG-validated numbers in their Outcomes report reflect it. *For students who graduated in 2020 — the peak of the pandemic — 74.4% of those who participated in GA's full-time Career Services program landed jobs within six months of graduation. General Assembly is proud of their grads + teams' relentless dedication and to see those numbers rising. Download the report here.


Your next step? Submit an application to talk to the General Assembly Admissions team


Note: reviews are referenced from Career Karma - https://careerkarma.com/schools/general-assembly


3 months
10 hours

In this program, you’ll learn foundational data skills, gain an in-depth understanding of Google Analytics and marketing analytics. You’ll learn to analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau.

3 months
10 hours

Learn to create marketing content, use social media to amplify your message, make content discoverable in search, run ad campaigns and advertise on Facebook. Additionally, learn how display and video ads work and how to market with email, and measure and optimize with Google Analytics.

3 months
10 hours

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