UX Research

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What is UX research?

UX research includes any method employed to help improve the design of a new or existing product. The goal of UX researchers is to capture the voice of the customer by gathering insights and making adjustments. To better align products with customer interests, teams develop a research process to learn more about their target audiences and what members of those audiences want. With additional feedback, UX researchers can ensure future designs address the needs of customers.

What are UX research methods?

  •  UX research methods depend on context, so UX researchers must consider what techniques best suit their needs on a case-by-case basis.

One-on-one interviews serve as an excellent way to get more in-depth explanations from customers. However, if a team needs a larger sample size, then surveys offer an alternative for reaching more people. 

To refine a product further, teams can also apply usability testing methods and glean valuable information from users. Guerilla testing is a convenient route since users interact with a product in their natural environment for a small reward. It’s difficult to choose between many options, so UX researchers often rely on multiple methods. By supplementing decisions with plenty of data, teams can anticipate user preferences and craft their products accordingly.

What skills are needed for UX research?

  • While experience with topics like user interface design is beneficial, UX researchers should also display a range of soft skills.

The UX research field demands professionals who showcase both analytical and people-first capabilities. It’s a major advantage if a UX researcher understands the principles of user interface design and has experience with research methods. Still, a UX researcher needs to do more than collect and analyze data.  

Flexibility is also crucial for UX researchers to succeed since they often collaborate with various departments. Researchers may need to conduct scrappy UX research to meet the fast-paced deadlines of other teams, so excellent problem-solving skills are essential. With a well-rounded UX research background, professionals can become valuable contributors who know how to adapt on the fly and support the people around them.

What is the difference between a UX designer and a UX researcher?

Although the same person can perform both roles, each position falls under different stages of the design process.

Both UX research and UX design are customer-oriented, but UX research always precedes the actual product design. UX researchers compile data on a target audience, including demographics and possible preferences. As a result, these roles are focused on informing a design with quantitative and qualitative research

Meanwhile, UX designers are the team members who work on the product itself. These positions lean on the insights provided by UX researchers to create products that cater to potential customer needs. While the two fields are similar, UX researchers take a data-heavy approach to give UX designers a clearer product path. In this way, both disciplines complement each other, and neither can exist without the other.  


Expand Your UX Research Career Opportunities

Enrich your professional skill set by mastering design and UX techniques through Udemy.

General Assembly

Are you interested in UX Design, but have no prior experience or an idea of where to start? You’ve come to the right place!



Understand User Experience Design ( UX ) to begin designing web and mobile apps to keep your users engaged and happy.


What you'll learn:

  • Understand the basics of…



UX based on real world examples. Gain powerful UX skills you can use to start a UX career or improve your projects.


What you'll learn:

  • Gain UX skills you can…



UX Process for Beginners from User Interviews to Personas, User stories, Information architecture to Usability testing


What you'll learn:

  • Define Product Scope…


UX Research Certifications + Programs

Udacity online courses offer coveted design and UX certifications, allowing you to take your career to new heights. 

Learn the tools and techniques to design products that are equal parts useful, functional, and delightful. Focusing on both theoretical frameworks and practical applications, students in General Assembly’s User Experience Design course will develop a portfolio project of their choosing — receiving expert feedback along the way.


What you'll accomplish

This is a beginner-friendly program with no prerequisites, although many students are familiar with digital design concepts. Whether you’re new to the field or you’re looking to formalize your practice, our curriculum helps you gain fluency in end-to-end UX processes, tools and documentation and put them to work for you, your company, and your career. Throughout this expert-designed program, you’ll:

  • Discover how to identify, ideate, articulate, and develop design solutions for UX challenges.
  • Describe how UX designers work with product managers, developers, and visual designers.
  • Explore the current UX design landscape through relevant, real-world examples.
  • Develop and document personas, journey maps, user flows, and annotated wireframes.
  • Utilize industry-standard tools to propose and refine design decisions.
  • Apply what you’ve learned to create a portfolio project: a new or redesigned digital product experience.


Why General Assembly

Since 2011, General Assembly has graduated more than 40,000 students worldwide from the full time & part time courses. During the 2020 hiring shutdown, GA's students, instructors, and career coaches never lost focus, and the KPMG-validated numbers in their Outcomes report reflect it. *For students who graduated in 2020 — the peak of the pandemic — 74.4% of those who participated in GA's full-time Career Services program landed jobs within six months of graduation. General Assembly is proud of their grads + teams' relentless dedication and to see those numbers rising. Download the report here.


Your next step? Submit an application to talk to the General Assembly Admissions team


Note: reviews are referenced from Career Karma - https://careerkarma.com/schools/general-assembly


3 months
10 hours

You’ll learn how to create a digital user experience that is ready to be handed off for development. You’ll start by building familiarity and fluency with design research fundamentals to identify the user and the solutions they need. You’ll then synthesize your research, and use design sprints to take an idea from concept to low-fidelity prototype. Finally, you’ll learn how to turn your low-fidelity prototype into a high-fidelity design, and improve its performance based on data. Along the way, you’ll complete projects that can be incorporated into a UX portfolio at the end of the program in order to showcase your capabilities to future employers.

3 months
10 hours

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