Topic:
Learn B2B Business Development, B2B Database & Email list extraction using Linkedin, Google + Free Bulk Email verifier.
What You'll Learn:
Email Marketing…
Email marketing managers direct all activities of an email marketing campaign, from message curation to hitting send. Here’s what to know about an email marketing manager’s needed skills, salary and how to become one.
Email marketing managers lead the planning, development and execution of a company’s email marketing strategy. They play an important role in understanding potential customers as well as increasing user conversion rates and revenue.
Email marketing managers decide email marketing content, analyze email campaign performance and determine customer needs.
Email marketing managers are usually part of a marketing team within a company. They may report to a digital marketing manager or a digital marketing director.
Effective email marketing helps companies build and maintain relationships with potential and existing customers. It’s also a way to promote sales and special events, as well as keep audiences up to date on what the company is up to. Email marketing managers ensure these email campaigns perform as intended.
Email marketing managers typically earn a bachelor’s degree in marketing, communications or a similar field.
Email marketing managers will also need to obtain two or more years of experience in email marketing, digital marketing or similar roles. Knowledge in the areas of email marketing best practices, marketing campaign design, lead nurturing strategies, web and user analytics, SEO and copywriting as well as project management are recommended.
Before becoming an email marketing manager, professionals may start their career as an email marketing specialist, digital marketing specialist or similar role. After experience as an email marketing manager, professionals can move into eventual roles like digital marketing manager, marketing director or chief marketing officer (CMO).
Email marketing managers are expecting future job growth, with marketing manager roles to increase 10 percent by 2031.
The full compensation package for an email marketing manager depends on a variety of factors, including but not limited to the candidate’s experience and geographic location. See below for detailed information on the average email marketing manager salary.
Branch out and master coveted skills by completing online marketing courses with Udemy.
Realize your vision for the next stage of your career with Udacity’s online marketing certifications.