Topic:
Course on how to promote your project on the Internet using content marketing. Learn how to create content that sells!
What You'll Learn:
How to create a…
Content marketing managers establish a company’s overall content strategy with the goal of bringing in new customers and profits. Here’s what to know about a content marketing manager’s needed skills, salary and how to become one.
Content marketing managers help guide and execute the direction of an organization’s content strategy. They decide how to best meet the needs of a company’s target audience through specific types of content and media channels.
Content marketing managers develop content strategies based on customer research, performance metrics, industry trends, competitor analyses and other factors.
Content marketing managers are mid-level professionals within the marketing department. They oversee teams of marketers, writers, editors and freelancers. As the main voice for guiding a company’s content strategy, content marketing managers often report to a more senior-level role like the director of marketing.
Delivering the right content at the right time can boost site traffic, earn more customers and increase profits. As a result, content marketing managers are crucial to the effectiveness of a company’s content strategy and, ultimately, its financial success.
Content marketing managers often complete a bachelor’s degree in marketing, English, communications or a related field. While it’s not required, some candidates go on to earn their master’s in marketing, communications or a similar discipline. Incoming professionals must work three to five years before being promoted to a content marketing manager position. Examples of entry-level roles that provide relevant experience include marketing coordinator, copywriter and content writer.
After graduation, incoming marketers must spend three to five years working in entry-level positions. Examples include copywriter, marketing specialist and content writer. Content marketing managers with extensive backgrounds, certifications and years of experience may go on to secure a higher-level role like director of marketing.
According to the Bureau of Labor Statistics, the number of advertising, promotions and marketing managers will jump up by 10 percent between 2021 and 2031. This trend means that content marketing managers may be in demand for the next decade.
The full compensation package for a content marketing manager depends on a variety of factors, including but not limited to the candidate’s experience and geographic location. See below for detailed information on the average content marketing manager salary.
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