Product Strategy

  • FAQ
  • Courses
  • Certifications
  • Careers
  • Jobs
  • Companies
  • Skills
  • Articles

What is a product strategy?

A product strategy is a coordinated plan that states a business’s goals and the steps it will take for developing products. Product strategies include details on personas that the product seeks to serve, the benefits the product will provide, and the goals the company seeks to meet throughout the product’s lifecycle. Ultimately, the product strategy helps prioritize the product roadmap, improves decision making and provides a clear understanding of the product’s objectives to the company.

What’s in a product strategy?

  • A product strategy must include details on the product's benefits, who the product will serve (known as personas), and the ultimate goal or objective the product will accomplish.

To organize this information effectively, a product strategy can be broken down into three components:

Market vision, which explains who will use the product and the opportunities the product will provide to the business

Product goals, which list the specific goals intended to be reached and the metrics that will be used to measure success

Products initiatives, which list big-picture trends and ideas that the product will have an influence over

What are 3 product strategies?

  • Three common types of product strategy include comparative, differentiation and segmentation strategies.

These three commonly used types of product positioning strategies take different approaches to product development and launch in order to effectively deliver value to users

Comparative positioning strategies rely on launching products intended to directly compete with other existing products on the market.

Differentiation product positioning strategies rely on launching a product with an inherent, non-duplicatable uniqueness as its primary focal point to succeed against competitors and match with customers with a unique need.

Segmentation positioning strategies target multiple audiences with the same product by positioning it to meet multiple needs.

What is a product strategy role?

A key product strategy role is the product strategist, helping determine product initiatives and how products can help meet user needs.

Product strategists are key players in the product development process, helping companies determine product growth initiatives and how products can help meet user needs. The primary responsibilities of a product strategist are to identify new opportunities, assess existing product performance and create long-term strategic plans. Product strategists are commonly found within enterprise environments and use research and analytics expertise to guide a company’s overall product vision and product roadmaps. Product strategists will also often work closely with product managers, who are responsible for managing the success of products once launched to market.

Courses

Expand Your Product Strategy Career Opportunities

Learn product strategy techniques and other key skills through one of Udemy’s expert-led product management courses.

Udemy

Topic:

Learn the skills Product Managers use every day. Vision, strategy, & advanced metrics for Product Managers

 

What you'll learn:

  • The difference between vision…

4.5
(6583)
Udemy

Topic: Succeeding in an intense, stressful, invigorating job

 

What you'll learn: At the completion of this course, you will have the tools and approaches you need to find excellence as a VP/…

4.6
(682)
Udemy

Topics:

Boost your technicality (as a PM) or tech product skills (as an engineer) to grow in your current role

 

What you'll learn:

  • Why does a Tech Product Manager role…

4.5
(644)
Udemy

Topic:

Learn to become a more strategic product manager - and have a greater impact on your company and your products.

 

What you'll learn:

  • Learn to become a more…

4.6
(9690)
Certifications

Product Strategy Certifications + Programs

Take your career to new heights by earning a product management certification through Udacity.

General Assembly’s Product Management course teaches the end-to-end product management (PM) process to a real-world scenario, from evaluating users and managing a roadmap to creating a minimum viable product (MVP) and developing metrics.

 

What you'll accomplish

This is a beginner-friendly program with no prerequisites, although students may have had exposure to product development concepts or be informally taking on PM responsibilities in their current role. Throughout this expert-designed program, you’ll:

  • Determine key risks and assumptions of a product in order to prioritize research and discovery work.
  • Validate hypotheses by gathering user feedback via MVPs, interviews, experiments, and testing.
  • Execute competitive research to highlight market gaps and trends.
  • Speak fluently with developers, user experience designers, and other business stakeholders about priorities, requirements, and workflow.
  • Apply metrics alongside objectives and key results (OKRs) to measure a product’s success and track its life cycle.
  • Apply what you’ve learned to create a portfolio project: a presentation detailing your product creation strategy.

 

Why General Assembly

Since 2011, General Assembly has graduated more than 40,000 students worldwide from the full time & part time courses. During the 2020 hiring shutdown, GA's students, instructors, and career coaches never lost focus, and the KPMG-validated numbers in their Outcomes report reflect it. *For students who graduated in 2020 — the peak of the pandemic — 74.4% of those who participated in GA's full-time Career Services program landed jobs within six months of graduation. General Assembly is proud of their grads + teams' relentless dedication and to see those numbers rising. Download the report here.

 

Your next step? Submit an application to talk to the General Assembly Admissions team


 

Note: reviews are referenced from Career Karma - https://careerkarma.com/schools/general-assembly

 

Udacity
Beginner
4 months
10 hours

General Assembly’s User Experience Design Immersive is a transformative course designed for you to get the necessary skills for a UX Design role in three months. 

The User Experience Design bootcamp is led by instructors who are expert practitioners in their field, supported by career coaches that work with you since day one and enhanced by a career services team that is constantly in talks with employers about their UX Design hiring needs.

 

What you'll accomplish

As a graduate, you’ll have a portfolio of projects that show your creative and technical ability to launch the next generation of successful apps, websites and digital experiences. Throughout this program, you will:

  • Identify and implement the most effective methods of user research to gain a deeper understanding of what users want and need.

  • Use interaction and visual design techniques to craft a dynamic digital product that brings delight and function to users.

  • Conduct usability testing to make product experiences more accessible for diverse user populations and environments.

  • Learn best practices for working within a product team, employing product management techniques and evaluating technical constraints to better collaborate with developers.

  • Produce polished design documentation, including wireframes and prototypes, to articulate design decisions to clients and stakeholders.

  • Prepare for the world of work, compiling a professional-grade portfolio of solo, group, and client projects.

 

Prerequisites

This is a beginner-friendly program with no prerequisites, although many students are familiar with common tools for graphic and web designers and some may have had exposure to UX concepts in the past. The General Assembly curriculum helps you gain fluency in end-to-end UX processes, tools, and documentation and put them to work on the path to a new career as a User Experience Designer.

 

Why General Assembly

Since 2011, General Assembly has graduated more than 40,000 students worldwide from the full time & part time courses. During the 2020 hiring shutdown, GA's students, instructors, and career coaches never lost focus, and the KPMG-validated numbers in their Outcomes report reflect it. *For students who graduated in 2020 — the peak of the pandemic — 74.4% of those who participated in GA's full-time Career Services program landed jobs within six months of graduation.  General Assembly is proud of their grads + teams' relentless dedication and to see those numbers rising. Download the report here.

 

Your next step? Submit an application to talk to the General Assembly Admissions team


 

Note: reviews are referenced from Career Karma - https://careerkarma.com/schools/general-assembly

Udacity
Beginner
4 months
10 hours

Product Managers are responsible for designing and delivering a profitable product or feature into the market. In this program, you will learn to define product strategy and KPIs based on market analysis, pitch a product vision to get stakeholder buy-in, and design a user-centered prototype that adheres to engineering constraints. Then, you will develop an execution timeline that handles competing priorities, communicate a product roadmap that builds consensus amongst internal stakeholders, and create a comprehensive go-to-market plan based on product KPIs. Finally, you will build tests to enhance product features based on market data.

Udacity
Beginner
4 months
10 hours
Careers

Careers Related to Product Strategy

An Overview of Product Strategy For Beginners

An Overview of Product Strategy For Beginners
Jobs

Latest Product Management Jobs

Companies

Companies Hiring Product Managers