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SEO managers develop and execute strategies to drive organic website traffic from search engines. They do so by following sound technical SEO practices and ensuring website content is helpful and relevant to readers who search for particular key words and phrases on search engines. Here’s what to know about an SEO manager’s needed skills, salary and how to become one.
An SEO manager helps to ensure websites and their content are optimized for search engines, which ultimately helps to attract more website visitors through that channel.
An SEO manager’s duties include creating, auditing and optimizing content, implementing technical website improvements and analyzing website traffic.
Where an SEO manager fits within a company depends on the type of organization for which they work. In an agency setting, an SEO manager may work directly with clients. SEO managers working for media organizations, however, may collaborate closely with editors. SEO managers often work within marketing, product or growth departments.
Successful SEO managers help a company improve the organic (non-paid) traffic to its website, resulting in more visitors and potential leads, thus improving the company’s revenue and online brand presence.
A bachelor’s degree in a field like English, marketing, communications or business can lay the groundwork for a career in the SEO field, and professional certifications and courses can sharpen the skills needed to land a role as an SEO manager.
Working in internships and entry-level roles, such as an SEO writer or SEO specialist, can immerse newcomers in SEO best practices in preparation for moving up the ladder to become an SEO analyst or strategist and then eventually an SEO manager. Entry-level jobs in a closely related field like marketing can also help to jump start an SEO career. SEO managers looking to continue climbing the ranks can level up to senior SEO manager or director of SEO.
Search Engine Journal says its 2022 State of SEO survey shows an influx of SEO professionals in 2022. That data indicated a little over 60 percent of survey respondents were relatively new to the field.
The full compensation package for an SEO manager depends on a variety of factors, including but not limited to the candidate’s experience and geographic location. See below for detailed information on the average SEO manager salary.
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