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Digital Marketing

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What is digital marketing?

Digital marketing encompasses marketing campaigns and advertisements delivered through digital channels, such as websites, search engines, social media and email. Today’s forms of communication have accelerated the shift from traditional channels to these digital channels, and as organizations strive to create more personalized messages for their target audiences, investment in multifaceted digital marketing strategies will become imperative.

What skills do digital marketers need?

Gaining expertise in various digital channels has become important for digital marketers. Deep familiarity with social media platforms, SEO best practices and content management systems are commonly expected. Some companies are streamlining digital marketing processes with machine learning capabilities, and marketers should familiarize themselves with these tools so they can manage various tasks while maintaining a steady pace in audience acquisition.

While the marketing industry has become increasingly driven by data, marketers must remain in tune with the human elements of their work. Research and analysis have risen in importance with the digital age, requiring marketers to understand customer needs, collaborate with team members and sift through data. If individuals can supplement their tactical skills with strategy and creativity, they are bound to ascend the digital marketing ranks.

What are the types of digital marketing?

  • Many people are familiar with blog posts and email campaigns, but the realm of digital marketing now encompasses a broader range of channels.

As technology undergoes constant changes, marketers have received even more resources for connecting with potential customers. Blogs, email ads and other written content strategies have enjoyed popularity. However, the most recent digital marketing trends have opened up the possibilities for marketers with visual and aural options. 

Podcasts, YouTube videos, online conferences, social media posts and other engaging media sources have become effective methods for reaching wider audiences. While a company may prefer certain channels over others, there’s no need to settle for one medium. In fact, a multi-channel strategy can deliver a stronger impact. By spreading messages across many platforms, businesses can reach more people where they prefer to be reached.

How do I become a digital marketer?

Getting hands-on experience working with various digital marketing channels and learning from expert advice are two steps to take when beginning a digital marketing career.

Aspiring digital marketing professionals can learn valuable information from various resources, including marketing podcasts. They can also conduct research on the types of marketing they might like best. From there, gaining hands-on experience can help them build their portfolios. Platforms, like Udacity and Udemy, offer certifications and trainings that can be leveraged not only to learn how to understand digital marketing but choose a focus to pursue.

Those interested in digital marketing also should take every opportunity to gain experience in paid media, SEO content production, social media marketing and email marketing. Exploring different channels can help professionals determine where they excel and establish them as top marketing candidates. By following a career plan, individuals can strengthen their backgrounds and prepare for a path in digital marketing.


Expand Your Digital Marketing Career Opportunities

Adapt to the latest developments in marketing by enhancing your digital marketing skills on Udemy.



Grow Your Business with Digital Marketing: Social Media Marketing, Facebook, Content, YouTube, Email Marketing, Websites


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Digital Marketing Certifications + Programs

Earn a resume-enhancing marketing certification from Udacity and branch out into new career opportunities.

This digital marketing course is designed for students with a range of professional experiences — including beginners. You’ll take a deep dive into the essential channels and tactics behind effective campaigns. Get hands-on experience with social media, search strategy, conversion optimization, Google Analytics, and more.

You will concentrate on the most important tools for executing digital marketing strategies on the job. The program’s content is curated by the General Assembly digital marketing advisory board so that you are able to meet the evolving employer demands of a digital marketer. 


What you'll accomplish

This course will equip you with the skills you need to be a productive and effective marketer and keep pace with an evolving digital landscape. You’ll learn current tools and best practices to drive sales leads, boost customer engagement, and help your brand stand out in a crowded market. Throughout this expert-designed program, you’ll:

  • Use a full arsenal of digital marketing tools, including Google AdWords and Facebook.
  • Design and execute comprehensive marketing plans through channels such as social media, search, email, and paid advertising.
  • Execute marketing strategy that’s powered by data and customer insight.
  • Measure and optimize performance for campaign success using Google Analytics.
  • Apply what you’ve learned to create a portfolio project: an end-to-end campaign that addresses a real-world growth problem.


Why General Assembly

Since 2011, General Assembly has graduated more than 40,000 students worldwide from the full time & part time courses. During the 2020 hiring shutdown, GA's students, instructors, and career coaches never lost focus, and the KPMG-validated numbers in their Outcomes report reflect it. *For students who graduated in 2020 — the peak of the pandemic — 74.4% of those who participated in GA's full-time Career Services program landed jobs within six months of graduation. General Assembly is proud of their grads + teams' relentless dedication and to see those numbers rising. Download the report here.


Your next step? Submit an application to talk to the General Assembly Admissions team


Note: reviews are referenced from Career Karma - https://careerkarma.com/schools/general-assembly


3 months
10 hours

Learn to create marketing content, use social media to amplify your message, make content discoverable in search, run ad campaigns and advertise on Facebook. Additionally, learn how display and video ads work and how to market with email, and measure and optimize with Google Analytics.

3 months
10 hours

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