Learning Lab Home/Marketing/Content Marketing

Content Marketing

  • FAQ
  • Courses
  • Certifications
  • Careers
  • Jobs
  • Companies
  • Skills
  • Articles

What is content marketing?

Content marketing seeks to transform a brand into a hub where people can learn more about industry-specific topics and gather information directly from a company. Modern digital marketing methods have increased the various forms content takes, but the goal of producing engaging, informative material remains. As long as the content is relevant and riveting, organizations can convert casual visitors into reliable followers and customers.

Why is content marketing so important?

  • The goal of content marketing is to produce unique and engaging content that provides value to audiences while attaining digital visibility.

People see thousands of ads per day, which is why content marketing steps outside of traditional advertising techniques to provide value to readers. When companies consistently create high-quality and timely content, customers come to view these brands as sources for high volumes of accurate and useful information. Gaining the trust of consumers isn’t easy, but content marketing done right can win over the loyalty and trust of engaged audiences.

Besides painting a brand in a trustworthy light, excellent content marketing generates excitement around a business. Content marketing is generally low-cost and can have a ripple effect when it comes to users sharing content and spreading awareness to their connections, increasing ROI long-term. Content can also be evergreen and continue delivering value long after its publishing date. As a result, organizations can reap the numerous benefits of content marketing as a key pillar in their brand awareness and lead generation efforts.

What are the types of content marketing?

  • Audiences will always appreciate a detail-rich blog post, but content marketing has evolved to fit some of the latest digital formats.

Businesses have more options than ever now that content marketing spans a spectrum of media. Blog posts, emails and newsletters may come to mind for those thinking of traditional content marketing campaigns. However, marketing teams have taken advantage of developments in social media and other technologies. Instagram posts, how-to videos and podcast series serve as dynamic alternatives to written content. 

While companies may feel overwhelmed with all these options, it’s essential they settle on the right formats for their content and marketing goals. Different content mediums play a role in building the perception of a brand across channels, so businesses should view these forms as mere parts of a brand awareness strategy. When an organization selects the ideal content type for its message, the result shows a clear, charismatic brand that is able to capture the attention of potential customers and provide value before any purchase is even made.

What does good content marketing look like?

  • Content marketing goes beyond simply writing content, requiring teams to analyze audiences, gather data and manage production schedules.

To produce compelling content that keeps customers coming back for more, content marketing managers and their teams need to plan out an organized content marketing strategy. This process starts with the customer. Companies need to determine what clients need and where they go online to develop relevant content. Once businesses understand these details, it becomes much easier creating content that customers will see and want to interact with. 

Organizations must also consider other factors, including how often to post content and which industry topics to discuss. While it’s difficult juggling all these items, there are a variety of content marketing tools that make life easier. Keyword research, content scheduling and other tools offer convenient methods of speeding up workflows. By investing in a research-oriented approach, businesses can earn new customers with content tailored to their preferences.

Why is content marketing so important?

The goal of content marketing is to produce unique and engaging content that provides value to audiences while attaining digital visibility.

People see thousands of ads per day, which is why content marketing steps outside of traditional advertising techniques to provide value to readers. When companies consistently create high-quality and timely content, customers come to view these brands as sources for high volumes of accurate and useful information. Gaining the trust of consumers isn’t easy, but content marketing done right can win over the loyalty and trust of engaged audiences.

Besides painting a brand in a trustworthy light, excellent content marketing generates excitement around a business. Content marketing is generally low-cost and can have a ripple effect when it comes to users sharing content and spreading awareness to their connections, increasing ROI long-term. Content can also be evergreen and continue delivering value long after its publishing date. As a result, organizations can reap the numerous benefits of content marketing as a key pillar in their brand awareness and lead generation efforts.

What does good content marketing look like?

Content marketing goes beyond simply writing content, requiring teams to analyze audiences, gather data and manage production schedules.

To produce compelling content that keeps customers coming back for more, content marketing managers and their teams need to plan out an organized content marketing strategy. This process starts with the customer. Companies need to determine what clients need and where they go online to develop relevant content. Once businesses understand these details, it becomes much easier creating content that customers will see and want to interact with. 

Organizations must also consider other factors, including how often to post content and which industry topics to discuss. While it’s difficult juggling all these items, there are a variety of content marketing tools that make life easier. Keyword research, content scheduling and other tools offer convenient methods of speeding up workflows. By investing in a research-oriented approach, businesses can earn new customers with content tailored to their preferences.

What are the types of content marketing?

Audiences will always appreciate a detail-rich blog post, but content marketing has evolved to fit some of the latest digital formats.

Businesses have more options than ever now that content marketing spans a spectrum of media. Blog posts, emails and newsletters may come to mind for those thinking of traditional content marketing campaigns. However, marketing teams have taken advantage of developments in social media and other technologies. Instagram posts, how-to videos and podcast series serve as dynamic alternatives to written content. 

While companies may feel overwhelmed with all these options, it’s essential they settle on the right formats for their content and marketing goals. Different content mediums play a role in building the perception of a brand across channels, so businesses should view these forms as mere parts of a brand awareness strategy. When an organization selects the ideal content type for its message, the result shows a clear, charismatic brand that is able to capture the attention of potential customers and provide value before any purchase is even made.

Courses

Expand Your Content Marketing Career Opportunities

Add top capabilities to your marketing tool belt by learning new techniques with Udemy’s expert-led courses.

Udemy

Topic: 

Course on how to promote your project on the Internet using content marketing. Learn how to create content that sells!

 

What You'll Learn: 

  • How to create a…

4.4
(182)
Udemy

Topic: 

Content Marketing and Strategy Foundations with certification from International Institute of Digital Marketing™

 

What you'll learn

  • Content Marketing

3.7
(86)
Udemy

Topic: 

Learn how to use modern content marketing to grow your business and brand! Come up with your own Content Marketing plan!

 

What you'll learn

  • Learn how to use…

4.5
(3464)
Udemy

Topic: 

Master content marketing to grow your business: content creation, promotion, copywriting, SEO, email marketing, & more!

 

What you'll learn: 

  • Increase your…

4.5
(1310)
Certifications

Content Marketing Certifications + Programs

Establish yourself as an experienced marketing professional by securing resume-enhancing certifications on Udacity.

This digital marketing course is designed for students with a range of professional experiences — including beginners. You’ll take a deep dive into the essential channels and tactics behind effective campaigns. Get hands-on experience with social media, search strategy, conversion optimization, Google Analytics, and more.

You will concentrate on the most important tools for executing digital marketing strategies on the job. The program’s content is curated by the General Assembly digital marketing advisory board so that you are able to meet the evolving employer demands of a digital marketer. 

 

What you'll accomplish

This course will equip you with the skills you need to be a productive and effective marketer and keep pace with an evolving digital landscape. You’ll learn current tools and best practices to drive sales leads, boost customer engagement, and help your brand stand out in a crowded market. Throughout this expert-designed program, you’ll:

  • Use a full arsenal of digital marketing tools, including Google AdWords and Facebook.
  • Design and execute comprehensive marketing plans through channels such as social media, search, email, and paid advertising.
  • Execute marketing strategy that’s powered by data and customer insight.
  • Measure and optimize performance for campaign success using Google Analytics.
  • Apply what you’ve learned to create a portfolio project: an end-to-end campaign that addresses a real-world growth problem.

 

Why General Assembly

Since 2011, General Assembly has graduated more than 40,000 students worldwide from the full time & part time courses. During the 2020 hiring shutdown, GA's students, instructors, and career coaches never lost focus, and the KPMG-validated numbers in their Outcomes report reflect it. *For students who graduated in 2020 — the peak of the pandemic — 74.4% of those who participated in GA's full-time Career Services program landed jobs within six months of graduation. General Assembly is proud of their grads + teams' relentless dedication and to see those numbers rising. Download the report here.

 

Your next step? Submit an application to talk to the General Assembly Admissions team


 

Note: reviews are referenced from Career Karma - https://careerkarma.com/schools/general-assembly

 

Udacity
Beginner
3 months
10 hours

General Assembly’s User Experience Design Immersive is a transformative course designed for you to get the necessary skills for a UX Design role in three months. 

The User Experience Design bootcamp is led by instructors who are expert practitioners in their field, supported by career coaches that work with you since day one and enhanced by a career services team that is constantly in talks with employers about their UX Design hiring needs.

 

What you'll accomplish

As a graduate, you’ll have a portfolio of projects that show your creative and technical ability to launch the next generation of successful apps, websites and digital experiences. Throughout this program, you will:

  • Identify and implement the most effective methods of user research to gain a deeper understanding of what users want and need.

  • Use interaction and visual design techniques to craft a dynamic digital product that brings delight and function to users.

  • Conduct usability testing to make product experiences more accessible for diverse user populations and environments.

  • Learn best practices for working within a product team, employing product management techniques and evaluating technical constraints to better collaborate with developers.

  • Produce polished design documentation, including wireframes and prototypes, to articulate design decisions to clients and stakeholders.

  • Prepare for the world of work, compiling a professional-grade portfolio of solo, group, and client projects.

 

Prerequisites

This is a beginner-friendly program with no prerequisites, although many students are familiar with common tools for graphic and web designers and some may have had exposure to UX concepts in the past. The General Assembly curriculum helps you gain fluency in end-to-end UX processes, tools, and documentation and put them to work on the path to a new career as a User Experience Designer.

 

Why General Assembly

Since 2011, General Assembly has graduated more than 40,000 students worldwide from the full time & part time courses. During the 2020 hiring shutdown, GA's students, instructors, and career coaches never lost focus, and the KPMG-validated numbers in their Outcomes report reflect it. *For students who graduated in 2020 — the peak of the pandemic — 74.4% of those who participated in GA's full-time Career Services program landed jobs within six months of graduation.  General Assembly is proud of their grads + teams' relentless dedication and to see those numbers rising. Download the report here.

 

Your next step? Submit an application to talk to the General Assembly Admissions team


 

Note: reviews are referenced from Career Karma - https://careerkarma.com/schools/general-assembly

Udacity
Beginner
3 months
10 hours

Learn to create marketing content, use social media to amplify your message, make content discoverable in search, run ad campaigns and advertise on Facebook. Additionally, learn how display and video ads work and how to market with email, and measure and optimize with Google Analytics.

Udacity
Beginner
3 months
10 hours
Careers

Careers Related to Content Marketing

An Overview of Content Marketing For Beginners

An Overview of Content Marketing For Beginners
Jobs

Latest Marketing Jobs

Companies

Companies Hiring Marketing Professionals