Top Marketing Jobs in Wilmington, NC

Develops and executes integrated growth marketing programs targeting clinicians, providers, health systems, and profile manager administrators. Responsibilities include audience segmentation, campaigns, digital marketing, events, webinars, partnerships, messaging, cross-functional coordination, project planning, KPI tracking, reporting, and optimization. The role requires healthcare provider-segment expertise and collaboration with sales, product, customer success, partnerships, and analytics teams.

Leads corporate marketing and external communications, shaping company narrative, market positioning, thought leadership, public relations, analyst relations, social media, and executive visibility. Manages a three-person communications team, partners with executives and Product Marketing, identifies engagement opportunities, supports analyst relationships, and tracks influence metrics. The role requires extensive B2B software communications leadership experience, strategic storytelling skills, and the ability to translate technical concepts for developer and executive audiences.

Lead positioning, messaging, go-to-market strategy, launches, channel enablement, competitive intelligence, and analyst relations for Sophos’ AI cybersecurity solutions. Translate complex technical capabilities into buyer- and partner-focused narratives, build launch assets and sales tools, and coordinate cross-functional execution across product, sales, marketing, and research teams. The role also develops customer feedback loops, competitive battlecards, and category-defining market perspectives.

Owns go-to-market strategy and execution for enterprise business applications and database solutions. Develops positioning, messaging, value propositions, solution narratives, customer-facing assets, sales tools, and partner enablement. Translates complex technology into outcome-led buyer stories, gathers customer and competitive evidence, supports campaigns and launches, and collaborates across product, sales, technical, partner, and marketing teams in a global B2B technology environment.

Supports product strategy, market launch readiness, and go-to-market execution for CTE K12 products. Analyzes customer needs, market dynamics, competitive landscapes, and field feedback to develop positioning, messaging, personas, and sales enablement assets. Partners with Product, Sales, Marketing, Content, and Learning teams on roadmap inputs, packaging, pricing, launches, collateral, demos, and consistent customer-facing communications.

Execute and optimize paid social campaigns across Meta, TikTok, LinkedIn, and other platforms. Manage targeting, budgets, bids, creative testing, reporting, and performance against CPL, ROAS, and CAC goals. Present insights to clients, coordinate cross-functional growth experiments, maintain documentation, and contribute to playbooks and SOPs. The role also supports client communication, project timelines, landing-page testing, and continuous campaign improvement.

Review, assess, and provide structured feedback on brand and creative marketing documents. Evaluate content for quality, accuracy, relevance, and adherence to guidelines while applying strong analytical, written communication, document review, and attention-to-detail skills.

Lead go-to-market strategy for Third Party Risk Management (TPRM) and Operational Risk Management (ORM) products. Own positioning, messaging, pricing, analyst relations, competitive intelligence, and market opportunity analysis. Partner cross-functionally with product, sales, marketing, and executive teams to drive launches and articulate long-term strategic direction.

Leads Hint’s brand growth agenda, annual planning, integrated campaigns, innovation strategy, commercial partnerships, and consumer engagement across social, creators, partnerships, and experiential channels. Owns campaigns from brief through launch, guides creative development, aligns cross-functional teams, establishes performance measures, and drives brand and commercial results. Develops high-performing teams while balancing strategic leadership with hands-on execution in a fast-moving consumer marketing environment.

Own and execute content strategies for a portfolio of clients, connecting SEO, AI-powered search, audience insights, and business objectives. Develop roadmaps, editorial calendars, content briefs, optimization plans, and integrated campaigns. Analyze performance and recommend improvements while managing client relationships, presentations, complex workstreams, and cross-functional collaboration across SEO, paid media, social, digital PR, creative, and analytics.

Owns marketing attribution, reporting, and data quality by connecting campaign activity, marketing spend, Salesforce data, leads, and pipeline outcomes. Builds dashboards, establishes campaign and UTM standards, identifies data issues, and translates analytics into investment recommendations. Evaluates marketing analytics and AI-enabled tools, partners with Marketing Operations and Commercial Enablement, and assesses readiness for marketing mix modeling.

Owns the technical build, deployment, testing, and optimization of email, nurture, webinar, landing page, and content distribution campaigns. Partners with marketing stakeholders to execute demand generation initiatives, manage audience segmentation and testing, prioritize campaign requests, and improve performance. The role also evaluates campaign tools, including AI-enabled technologies, to increase efficiency and effectiveness.

Coordinates and executes corporate events, trade shows, customer meetings, webinars, and internal programs for the North American market. Manages logistics, vendors, communications, budgets, forecasting, expenses, and conference preparation. Collaborates with sales, business development, international marketing, and cross-functional teams while supporting campaigns, content development, stakeholder engagement, and brand promotion. Travel is required as needed.

The Director of Product Marketing will build and lead WanderOS’s product marketing function. Responsibilities include defining positioning, personas, competitive strategy, launch programs, demand-generation campaigns, product communications, sales enablement, operator research, funnel analytics, and adoption initiatives. The role partners closely with Product, Sales, Marketing, and company leadership, hires and develops product marketers, and translates platform capabilities into compelling customer-focused messaging.

Lead go-to-market strategy and launches for an agentic AI business unit serving regulated life sciences buyers. Develop product positioning, messaging, narratives, sales enablement, campaigns, and customer-facing value propositions. Partner with Product, Sales, Demand Generation, and Revenue Operations, track pipeline and revenue impact, and use AI tools to streamline marketing execution. The role requires B2B SaaS or technology marketing experience, strong technical writing, product launch expertise, and cross-time-zone collaboration.

Leads commercial marketing strategy for oncology community and hospital-based segments. Responsibilities include customer segmentation, market intelligence, vendor and budget management, targeted campaign development, rapid program testing, KPI definition, performance optimization, and strategic partnership with Oncology Sales. The role requires independently setting strategy, directing cross-functional partners without formal authority, and driving measurable demand, retention, expansion, and business growth.

Develop and execute commercial marketing strategy for the pathology business. Responsibilities include audience segmentation, account intelligence, market research, segment strategy, marketing program development, rapid testing, KPI definition, budget allocation, vendor management, and partnership with Oncology Sales leadership. The role drives customer retention, expansion, brand positioning, market growth, and measurable performance across pathology modalities.

Leads global partner marketing across North America, EMEA, and APAC. Develops regional strategies, partner account plans, recruitment campaigns, localized content, webinars, events, and co-marketing programs to drive revenue and partner engagement. Collaborates with sales, product, partner success, and corporate marketing teams. Measures campaign performance and budget ROI, recommends improvements, and represents LastPass at trade shows and partner events.

Own Reltio’s product marketing strategy, including positioning, messaging architecture, competitive intelligence, product launches, content strategy, field enablement, and customer journey campaigns. Partner with SAP, product, sales, demand generation, and partner marketing teams to communicate Reltio’s data unification and context intelligence value. Serve as a spokesperson through events, webinars, blogs, and thought leadership while driving measurable go-to-market impact.

Own product marketing for Gladly’s Agent Harness and AI Core platforms. Develop technical positioning, messaging, launch strategies, sales enablement, competitive intelligence, and narrative assets. Translate AI agent behavior, evaluation, steering, and measurement into credible messaging for CX leaders and technical buyers. Manage tier-one launches end to end while balancing two product areas as a senior individual contributor with minimal oversight.

Supports paid media and SEO campaigns across lead generation, e-commerce, and awareness initiatives. Responsibilities include campaign setup, PPC optimization, keyword research, ad copy and audience targeting, SEO audits, content planning, analytics reporting, dashboard updates, tracking accuracy, and e-commerce performance analysis. The role collaborates with agencies and cross-functional marketing teams while maintaining campaign documentation and supporting continuous improvements.

Performs Urdu-English linguistic quality assurance, arbitration, glossary and translation-memory updates, client feedback implementation, and cultural consultation. Manages language quality processes, documentation, root-cause analyses, quality improvement plans, stakeholder communication, and mentoring. The role requires native or near-native Pakistani Urdu proficiency, excellent US English, localization expertise, and flexibility across content types, including music, video, and sensitive material.

Leads global revenue marketing and demand generation, owning pipeline creation, new logo acquisition, and marketing’s contribution to revenue. Oversees ABM, integrated campaigns, field and event marketing, partner marketing, customer marketing, attribution, forecasting, budgets, and performance reporting. Partners with Sales, Customer Success, Partnerships, and executive leadership to build a scalable, measurable demand engine across global enterprise B2B SaaS markets.

Provides strategic and operational leadership for enterprise influencer and creator marketing accounts. Oversees campaign strategy, creator discovery, negotiations, content, paid amplification, measurement, client relationships, budgets, and quality control. Leads and develops team members, manages escalations, supports account growth and pitches, integrates influencer programs with broader marketing channels, and advances scalable processes, training, documentation, and AI-enabled tools.

Own product positioning, messaging, and go-to-market strategy for LastPass products. Lead product launches, develop sales enablement materials, conduct customer and market research, create content with Brand and Creative, and use performance data to improve marketing strategy and demonstrate pipeline impact. Partner cross-functionally with Product, Sales, Brand, Creative, and Business Operations in a remote-first B2B SaaS environment.