Head of Corporate Marketing

Posted Yesterday
Be an Early Applicant
Hiring Remotely in United States
Remote
183K-295K Annually
Expert/Leader
Information Technology • Software
We empower all teams to deliver and control their software.
The Role
Leads corporate marketing and external communications, shaping company narrative, market positioning, thought leadership, public relations, analyst relations, social media, and executive visibility. Manages a three-person communications team, partners with executives and Product Marketing, identifies engagement opportunities, supports analyst relationships, and tracks influence metrics. The role requires extensive B2B software communications leadership experience, strategic storytelling skills, and the ability to translate technical concepts for developer and executive audiences.
Summary Generated by Built In
About the Job:

LaunchDarkly is redefining how modern software is built and operated. As AI transforms software development, we believe the future belongs to organizations that can move at AI speed while maintaining control in production. We're looking for a strategic external communications leader to help make that vision impossible to ignore.

As Head of Corporate Marketing, you'll lead the team responsible for translating our company strategy into a cohesive market narrative that influences customers, analysts, media, developers, and industry leaders. You'll own our external communications strategy across public relations, analyst relations, social media, and executive communications while partnering closely with Product Marketing, Content Marketing, Demand Generation, and our executive team to ensure every external touchpoint reinforces the same story.

This role is ideal for someone who thinks beyond communications channels and is energized by shaping markets, influencing industry conversations, and building category leadership.

Responsibilities:
  • Partner with executive leadership to operationalize LaunchDarkly's corporate narrative.
  • Increase LaunchDarkly's share of voice and thought leadership across developer and engineering leader audiences technology executives, analysts, and industry influencers.
  • Ensure consistent messaging across communications, product launches, thought leadership, analyst engagements, and executive visibility.
  • Build repeatable processes that align communications efforts around a unified strategic story rather than individual functional priorities.
  • Identify emerging market conversations and flag opportunities for LaunchDarkly engagement..
  • Lead and develop a team of three spanning Public Relations, Analyst Relations, and Social Media, creating a high-performing organization focused on influence, quality, and business impact.
  • Manage thought-leadership programs for the CEO, CTO, SVP of Product and other key executives to position LaunchDarkly leaders as trusted authorities on software delivery, AI, and modern engineering.
  • Identify speaking opportunities, contributed content, media engagements, and strategic platforms that reinforce our market position.
  • Support analyst relations efforts with Gartner, Forrester, IDC, RedMonk, and other key firms by ensuring consistent, accurate messaging on LaunchDarkly's products and differentiation..
  • Define and track communications metrics across share of voice, analyst perception, executive visibility, and market influence and surface insights to inform strategy.
Qualifications:
  • Typically brings 15+ years of experience in corporate communications, product communications, corporate marketing, or related leadership roles within high-growth B2B software companies and 5 years of leadership experience..
  • Demonstrated success building integrated communications strategies that strengthen market positioning, thought leadership, and executive visibility.
  • Experience leading and developing high-performing communications organizations across multiple disciplines, including public relations, analyst relations, executive communications, and/or social media.
  • Strong point of view on how modern B2B technology companies build market influence beyond traditional public relations.
  • Exceptional storytelling, messaging, and executive communication skills, with the ability to translate complex technical concepts into compelling market narratives.
  • (Preferred) Background in developer tools, DevOps, cloud infrastructure, AI platforms, or enterprise software serving technical audiences.
  • (Preferred) Experience supporting category creation, major market repositioning efforts, or new product category launches.
  • (Preferred) Experience partnering closely with Product Marketing and executive leadership to shape corporate positioning and thought leadership.

Specific Requirements:

  • 20% travel required
  • Must be authorized to work in US / Canada (no visa sponsorship / relocation)
  • Bachelor's degree in Marketing, Communications, Business, Journalism, or a related field preferred.

Pay:

Target pay ranges based on Geographic Zones* for Level M4:

  • Zone 1: San Francisco/Bay Area or NYC Metropolitan Area, Boston, Seattle - $214,800 - $295,350**
  • Zone 2: Irvine, LA, Monterey, Santa Barbara, Santa Rosa, Austin, Portland, Philadelphia, Chicago - $193,400 - $265,870**
  • Zone 3: All other US locations - $182,600 - $251,020**

LaunchDarkly operates from a place of high trust and transparency; we are happy to state the pay range for our open roles to best align with your needs. Exact compensation may vary based on skills, experience, and location.

*Within the United States, our geographic pay zones are defined by counties surrounding major metropolitan areas.
**Restricted Stock Units (RSUs), health, vision, and dental insurance, and mental health benefits in addition to salary.

About LaunchDarkly:

Modern software delivery was supposed to be the foundation for a thriving digital business but reality has proven otherwise. Slow, inefficient development cycles, costly outages, and fragmented customer experiences are preventing developers from building their best software. The LaunchDarkly platform helps developers innovate on new features faster while protecting them with a safety valve to instantly rewind when things go wrong. Developers can target product experiences to any customer segment and maximize the business impact of every feature. And by gradually rolling out new application components, they escape nightmare "big-bang" technology migrations. 

The LaunchDarkly platform was built to guide engineers to the next frontier of DevOps by:

  • Improving the velocity and stability of software releases, without the fear of end customer outages
  • Delivering targeted experiences by easily personalizing features to customer cohorts
  • Maximizing the business impact of every feature through the ability to experiment and optimize
  • Coordinating the release and optimization of software to provide consistent experiences across mobile platforms and device types
  • Improving the effectiveness and productivity of engineering teams, by providing insights into engineering cadence and stability

At LaunchDarkly, we believe in the power of teams. We're building a team that is humble, open, collaborative, respectful and kind. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status. LD invites any applicant to review our written Affirmative Action Plan. To do so, contact People Ops at [email protected]

Do you need a disability accommodation?

Fill out this accommodations request form and someone from our People Operations team will contact you for assistance. 

Your safety matters to us. To protect yourself from potential scams, LaunchDarkly recruiters will only contact you from @LaunchDarkly.com email addresses or via LinkedIn from "Verified Recruiter" accounts. Be cautious of emails from other domains.  Legitimate LaunchDarkly recruiters will never ask for money, fees, or banking information before making a job offer. LaunchDarkly will never make a job offer without conducting a formal interview process. Our interview process does not involve asking detailed questions by email. If you are ever unsure about a communication that you receive, don't click any links—visit Careers | LaunchDarkly  directly for confirmed job openings and links to apply.

Please notify us of any fraudulent representation by sending an email to [email protected].

Skills Required

  • 15+ years of experience in corporate communications, product communications, corporate marketing, or related leadership roles
  • 5 years of leadership experience
  • Experience building integrated communications strategies that strengthen market positioning, thought leadership, and executive visibility
  • Experience leading and developing communications organizations across public relations, analyst relations, executive communications, and/or social media
  • Strong understanding of how modern B2B technology companies build market influence beyond traditional public relations
  • Exceptional storytelling, messaging, and executive communication skills
  • Ability to translate complex technical concepts into compelling market narratives
  • Background in developer tools, DevOps, cloud infrastructure, AI platforms, or enterprise software serving technical audiences
  • Experience supporting category creation, major market repositioning efforts, or new product category launches
  • Experience partnering with Product Marketing and executive leadership on corporate positioning and thought leadership
  • Authorized to work in the United States or Canada without visa sponsorship
  • Bachelor's degree in Marketing, Communications, Business, Journalism, or a related field
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The Company
HQ: Oakland, CA
500 Employees
Year Founded: 2014

What We Do

LaunchDarkly isn’t just a leader in feature management — it’s the first scalable feature management platform. Feature management allows development teams to innovate faster by fundamentally transforming how software is delivered to customers. With the ability to gradually release new software features to any segment of users on any platform, DevOps teams can standardize safe releases at scale, accelerate their journey to the cloud and collaborate more effectively with business teams. Today, LaunchDarkly deploys peaks of 20 trillion feature flags a day, and that number continues to grow. Founded in 2014 in Oakland, California by Edith Harbaugh and John Kodumal, LaunchDarkly has been named on the Forbes Cloud 100 list, InfoWorld’s 2021 Technology of the Year list, and the Enterprise Tech 30 list. At LaunchDarkly, we believe in the power of teams. We're building a team that is humble, open, collaborative, respectful and kind. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status.

Why Work With Us

We're Oakland-based but Remote-first and have one of the few women CEOs in our industry. Top reasons to work at LaunchDarkly: Great work/life balance and unlimited PTO, Awesome culture and human-centric values, Product is a "Need to have": Category leader in Feature Management, Competitive Pay and Healthcare Benefits, Pre-IPO Stock

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