Top Senior Marketing Jobs in Wilmington, NC

The Senior Marketing Operations Specialist will manage marketing systems and processes, support campaign launches, optimize databases, and drive performance analysis to enhance company growth and revenue.

Lead cross-functional development and execution of data-driven paid campaigns across PPC, social, display, video, and CTV. Manage channel experiments, budgets ($5M-8M), agency partners, and in-platform execution. Optimize performance using analytics and AI tools, build audience segmentation and ABM tactics, and report on spend, ROAS, and pipeline to drive scalable revenue growth.

Lead research and thought leadership on digital marketing, commerce, advertising, PIM/PXM and AI. Produce actionable insights, advise clients and sales, present at events, mentor analysts, and improve research processes while supporting business growth.

The Manager of Customer Marketing will drive adoption, retention, and expansion for K-12 customers, designing programs, executing campaigns, and aligning with cross-functional teams.

Lead digital marketing strategy to drive demand, brand awareness, and pipeline. Oversee digital channels (content, SEO, paid, email), analytics, campaign execution, budget allocation, and cross-functional alignment with sales and product to measure ROI and optimize performance.

Own and operate Step's marketing technology stack: manage vendors and ad/channel integrations, build data pipelines and models for measurement and audiences, implement attribution and GA4, enable self‑serve analytics, and deliver lifecycle programs like rewards and offers while bridging Marketing, Product, and Engineering.

Lead product and lifecycle marketing for Step's consumer finance products, owning go-to-market strategy, launches, cross-functional partnerships, and full-funnel lifecycle campaigns. Build and mentor a product marketing team, drive loyalty/gamification programs, leverage research to inform product roadmaps, and partner with product, design, engineering, and Beast Industries to scale acquisition, engagement, and retention.

Lead positioning, messaging, and go-to-market for engineering simulation products. Create technical and commercial content, enable sales and channels, run launch campaigns, gather customer and market insights, and represent the product at industry events to drive adoption.

Own marketing reporting, measurement, and operations to enable data-driven decisions. Build and maintain BI reporting suites, ensure data accuracy, develop measurement frameworks, optimize lead enrichment and routing, support AI-enabled reporting automation, and provide SDR operations reporting. Partner cross-functionally with Revenue Ops, Data Engineering, Finance, and Sales to translate business needs into scalable reporting, SOPs, and actionable insights.

Lead SVOD product marketing strategy and execution across DIRECTV platforms. Own multi-million-dollar revenue, manage partner relationships, lead and develop a SVOD marketing team, and collaborate with Product, Finance, Analytics, and Content to drive acquisition, retention, and churn reduction through data-driven campaigns and executive communication.

Lead strategic client relationships and oversee integrated performance marketing campaigns across paid search, social, display, video, streaming, and programmatic. Translate analytics into actionable recommendations, manage account financials, mentor teams, drive growth and new business, and collaborate across media, analytics, ad ops, and digital teams. Travel up to 20%.

Lead and build Akuity's product marketing function: define messaging and positioning, run product launches and competitive intelligence, create enablement content and proof systems, partner with leadership and sales, hire and develop a product marketing team, and measure impact on pipeline and win rates.

Lead joint go-to-market planning and execution with partners and CAMs across digital and in-person programs. Manage co-marketing calendars, create co-branded assets, run events, track performance, and optimize partner engagement to drive pipeline and partnership growth.

Lead patient-facing product marketing: own positioning, messaging, GTM, and launches; conduct quantitative and qualitative patient research; collaborate cross-functionally to optimize patient journeys; create patient-facing materials; and track engagement and adoption using data-driven insights.

Own lifecycle marketing across SafetyWing's products, primarily via email. Design onboarding journeys, automations, segmentation, and recurring campaigns in HubSpot. Maintain CRM health, analyze campaign performance, collaborate with Product, Design, and Copywriting, and establish lifecycle marketing as a function to improve retention and customer value.

Lead day-to-day marketing for the PreK-12 sector, oversee proposals/RFP responses, develop sector content and messaging, supervise Pursuit Specialists, coordinate pursuit strategy, manage content libraries, and improve marketing processes and tools.

Lead product positioning, messaging, and GTM for agency- and carrier-focused products. Coordinate launches, create marketing assets, support campaigns, and enable sales/support with training and research to drive awareness, adoption, and product-market fit in a fast-growing insurtech startup.

Lead go-to-market strategy and launches for IonQ's quantum networking and security portfolio. Create positioning, messaging, sales enablement, and customer-facing content; partner with product, engineering, and sales; run market and competitive intelligence; operationalize AI-enabled GTM systems and drive cross-functional alignment to accelerate adoption in enterprise, government, telecom, and infrastructure markets.

Lead and scale marketing across consultancy and product studio: define positioning, run digital/social/content campaigns, implement lead-gen systems, manage internal and external teams, integrate AI and martech, track KPIs and ROI, and evolve brand voice and messaging.

Evaluate AI-generated and human marketing deliverables by creating task-specific grading criteria, assessing work against briefs and brand objectives, and providing detailed, evidence-based written justifications. Develop and refine reproducible evaluation frameworks and translate professional marketing judgment into consistent, defensible criteria across creative briefs, campaigns, messaging, and presentations.

Own targeted B2B outbound and ABM campaigns across email and LinkedIn: research and segment accounts, build personalised sequences and automations, qualify and nurture digital conversations, maintain CRM and campaign hygiene, analyse performance, run experiments, and collaborate with Sales to drive qualified appointments and pipeline.

Design and own a unified BDR prospecting motion across North America and EMEA: build sequences, targeting, competitions, attribution, enablement, and reporting to drive scalable, high-quality pipeline and support regional adoption and measurement.

Lead U.S. marketing capability strategy: assess skill gaps, design and deploy learning programs, localize global training, champion AI-enabled learning, measure impact, drive adoption, and partner with leaders to accelerate marketer readiness and continuous learning.

Lead paid acquisition, website conversion, and campaign automation for two brands. Own paid strategy, CRO framework, AI-enabled workflows, and sales alignment while managing two direct reports and running structured experimentation to grow pipeline and improve lead quality.

Lead and scale global marketing operations for a B2B SaaS company: define strategy, optimize and implement martech stack, partner with data teams for LTV/CAC/ROI reporting, track GTM funnel performance, document global processes, and build a high-performing operations team to drive data-driven marketing and cross-functional alignment.