Top Remote Marketing Jobs in Madison, WI

Lead product marketing strategy and GTM for Netskopes SASE suite. Develop messaging, positioning, campaigns, enablement, and metrics. Partner with product, field, channel, and demand teams to drive awareness, pipeline, sales enablement, and business outcomes for SWG, CASB, ZTNA, and SD-WAN solutions.

Write and edit brand-aligned marketing copy for retro game manuals, websites, email, packaging, and product descriptions. Research franchise history, maintain Atari brand voice, apply style/licensing guidelines, collaborate with design and cross-functional teams, and manage multiple projects to support campaigns and product launches.

Lead product marketing strategy and positioning for a B2B SaaS/AI platform. Build and scale the product marketing function, enable sales and support, drive competitive intelligence, own major product launches, and represent the product externally through content and thought leadership. Coach and grow at least one direct report.

Lead growth marketing projects: analyze markets and funnels, prioritize and run A/B tests, launch cross-functional experiments, build dashboards, integrate AI/automation, and produce reports and playbooks to improve acquisition, retention, ROAS, and conversion.

Lead end-to-end product marketing for an AI-native commerce SaaS: own positioning, website, demo narratives, sales enablement, customer stories, analyst/press relationships, and buyer education. Conduct weekly customer discovery, iterate messaging with Product and Sales, and use AI tools to accelerate content and measurement. Start as a solo founding PMM, build artifacts that drive revenue, and scale the team only when metrics justify hires.

Build and lead the marketing function: own demand generation, brand and executive-level messaging, go-to-market positioning, thought leadership, events, and cross-functional partnership with Sales and Product to drive pipeline and revenue.

Manage marketing automation and lifecycle programs across Marketo, Salesforce, 6Sense and related platforms. Design and optimize automations for lead management, routing, attribution, and segmentation; own data hygiene and governance; coordinate marketing-to-sales handoffs; manage Salesforce workflow requests and cross-functional initiatives to improve lead-to-revenue processes.

Lead orchestration of account-based GTM by unifying intent signals, account prioritization, and multi-channel activations. Align Marketing, SDRs, Sales, and Ops to improve pipeline efficiency, reduce duplication, and deliver measurable account engagement and reporting.

Own and execute marketing operations and analytics: manage martech systems and integrations (Marketo, 6sense, webinar tools), build and QA campaigns, develop reporting and Power BI dashboards, analyze funnel and ABX performance, refine attribution and scoring, and create scalable workflows, documentation, and enablement for global and regional teams to drive measurable GTM improvements.

The Growth Marketing Generalist will execute marketing strategies including paid ads, content creation, and lead generation while collaborating closely with the marketing team.

Own and scale Daybreak's DTC growth engine: drive acquisition across paid channels, optimize full-funnel conversion through CRO and lifecycle campaigns, build experimentation and attribution systems, develop forecasting and reporting, and partner with product, operations, and clinical teams to improve patient onboarding and retention.

Lead and optimize email and direct mail enrollment programs, run structured experiments, analyze the enrollment funnel, integrate offline and online channels, support employer/health-plan stakeholders, present insights to leadership, and maintain team marketing operations. Drive segmentation, personalization, creative testing, and lifecycle architecture to increase member enrollments.

Coordinate planning and execution of North America B2B/SaaS tradeshows: logistics, booth design, vendor management, onsite leadership, budget tracking, ROI reporting, sponsorship fulfillment, sales alignment, swag/inventory, and event calendar management.

Own and optimize paid acquisition across TikTok, Meta, and Google channels; manage budgets, targeting, and bids to hit CPA/ROAS goals; run high-volume creative testing with Social and Creative teams; analyze performance to scale winners; improve tracking and attribution; build AI-native testing and execution strategies.

Lead strategy and day-to-day execution of direct-response paid social campaigns (primarily Meta and TikTok) to acquire new patients. Optimize and scale campaigns to improve CAC and LTV, manage large monthly budgets, direct data-driven creative testing, run A/B and landing page experiments, build forecasts and reporting, partner with Data and Creative teams, and apply AI tools to automate analysis and workflows.

Own and administer HubSpot and related marketing systems, manage integrations with Salesforce and other platforms, ensure data quality, design lead lifecycle and routing, build dashboards and attribution models, analyze funnel and campaign performance, automate processes, and partner with Sales and Revenue Operations to improve conversion and revenue contribution.

Execute and optimize paid media, email and marketing automation, and integrated digital campaigns to generate qualified leads and pipeline. Build HubSpot nurture programs, manage Google and LinkedIn ad campaigns, coordinate webinar and product launch promotions, monitor KPIs and dashboards, and recommend improvements to increase MQLs, conversion rates, and campaign ROI.

Lead Synapticure's full marketing function: set strategy and roadmap, manage agencies and a small internal team, launch a rebrand and website, run paid acquisition and lifecycle programs, own CAC/LTV targets and measurement with Mixpanel, develop caregiver- and partner-facing messaging, and ensure clinical and compliance alignment. Drive weekly growth rhythms, scale channels deliberately, and build internal capability to meet enrollment and partnership goals.

Hands-on digital marketing role executing AI-first campaigns across paid social, paid and organic search, and website/landing pages. Use AI tools to create copy and assets, manage ad setup and optimization, maintain website CMS (Sanity/Vercel), track analytics and UTMs, and partner cross-functionally across growth, product marketing, content, and events.

The Growth Marketing Director will drive revenue growth through data-driven marketing strategies, oversee acquisition and retention programs, and collaborate across teams to optimize customer lifecycle.

Support execution and optimization of CRM programs: maintain customer data, build segments, execute email/SMS campaigns and automations, run A/B tests, track KPIs, produce reports, and collaborate cross-functionally.

Build, QA, monitor, and optimize behavior-driven lifecycle email journeys in Customer.io for multiple user types. Translate journey goals into working automations (segments, triggers, branches, delays, suppression, tags), collaborate with product and data teams for integrations, run experiments, document live journeys, and recommend improvements to reduce errors and improve engagement.

Own growth marketing for Ad Studio: launch and optimize paid channels (LinkedIn, Meta, Google), create lead magnets, run webinars, build funnel reporting (CPL, conversion, pipeline), and iterate like a founder to drive pipeline and revenue for a B2B SaaS AI product.

Lead go-to-market strategy and execution for open source tool releases, drive awareness among developer and safety practitioner communities, manage content and communications (website, newsletter, social), coordinate conference and event presence, measure marketing performance, and build community relationships across product, engineering, and PR teams.

Lead and scale marketing as an executive, aligning GTM with product and sales to drive pipeline and revenue. Define brand positioning, demand generation, product and developer/community marketing, team building, and budget allocation to support growth in a commercial open-source infrastructure data platform.