Top Senior Marketing Jobs in Pittsburgh, PA

Leads B2B customer and community marketing programs, including customer launches, campaigns, advocacy, content, events, webinars, lifecycle communications, and Voice of the Customer initiatives. Coordinates cross-functional stakeholders, approvals, timelines, executive engagement, and customer participation. Partners with Sales and Customer Success to support retention, renewals, expansion, and advocacy while tracking campaign performance and recommending improvements.

Lead MagicSchool’s paid and organic acquisition strategy for B2C teachers and B2B schools and districts. Manage multi-million-dollar budgets across search, social, display, website conversion, lifecycle, and email marketing. Oversee agencies, contractors, web developers, reporting, campaign optimization, and a small team while partnering with Sales, Product, and Customer Success to drive signups, adoption, leads, pipeline, activation, and retention.

Develops product positioning, messaging, value propositions, and go-to-market strategies for payment and merchant-service products. Conducts market and competitive research, leads launches and pilot programs, gathers customer feedback, and creates multi-channel marketing collateral. Partners with Product, Engineering, Sales, Support, and other teams to deliver sales enablement, training, and support materials. Uses generative AI tools to accelerate research, content creation, automation, and GTM execution.

Own customer marketing across onboarding, adoption, retention, renewal, and expansion. Build lifecycle journeys, segmentation, trigger-based campaigns, customer education, re-engagement, upsell, and cross-sell programs. Partner with Sales, Customer Success, Product, Revenue Operations, and Marketing Operations to improve customer outcomes. Manage plans, budgets, dashboards, attribution, and performance optimization while connecting engagement to retention and expansion revenue.

Own weekly product launches from positioning through post-launch adoption, creating launch assets, enablement, campaigns, and performance analysis. Build Enterpret’s PLG activation flow across email and in-app experiences, define activation metrics, run experiments, improve onboarding, and identify sales-ready accounts. Partner cross-functionally with product, design, sales, and customer success while using AI tools, lifecycle platforms, and product analytics to accelerate execution.

Leads marketing strategy, operations, and special projects as the VP of Marketing’s strategic implementation partner. Owns planning, OKRs, performance analysis, budgets, headcount planning, vendor management, operating rhythms, and cross-functional initiatives. Supports marketing leadership with strategic decisions, stakeholder alignment, executive communications, and execution in an ambiguous, fast-growing environment. The role also develops scalable processes, tests new initiatives, documents playbooks, and helps transition the organization to AI-enabled ways of working.

Designs, executes, and optimizes integrated demand generation and account-based marketing campaigns across digital channels, events, and marketing automation platforms. The role analyzes campaign performance, pipeline contribution, conversion rates, and ROI; develops audience segments and buyer personas; manages nurture programs and scoring models; coordinates with Sales, SDR, Product Marketing, and Revenue Operations; and reports campaign impact to leadership.

Analyze content, SEO, paid media, event, CRM, and account data to identify growth opportunities and guide marketing, sales, and revenue operations decisions. The role evaluates campaign performance, enriches prospect and account data, supports event strategy, improves CRM quality, and translates complex datasets into actionable recommendations for cross-functional teams.

Leads integrated B2B marketing campaigns spanning brand, product, demand generation, content, events, partnerships, and owned media. Partners with executive, revenue, sales, and cross-functional teams to develop messaging, go-to-market plans, and pipeline-driving programs. Oversees campaign analytics, ROI reporting, marketing materials, vendors, and agencies while mentoring marketing staff and identifying opportunities to improve brand performance and growth.

Own the company’s social media strategy, content publishing, community engagement, creator and UGC initiatives, and paid digital advertising. Grow audiences across major social and technology platforms, build communities, execute product launch and acquisition campaigns, manage advertising budgets, and optimize engagement, conversions, acquisition costs, and campaign ROI.

Own social media strategy, community management, paid advertising, and digital campaigns to grow ActAI’s audience and drive user acquisition. Responsibilities include creating content, managing UGC and creator partnerships, engaging technology communities, optimizing paid campaigns across major platforms, and tracking engagement, conversion, acquisition costs, and ROI.

Own Roo’s full-funnel growth strategy for independent veterinary hospitals, spanning acquisition, activation, retention, and expansion. Manage budget and channel mix, lead paid and B2B campaigns, improve first-shift conversion, develop reactivation programs, and partner across sales, product, lifecycle, pricing, brand, and analytics. Establish rigorous measurement through attribution, testing, cohort analysis, CAC, LTV, and payback metrics. Build the hospital growth program from scratch and allocate investment toward measurable business outcomes.

Own LanceDB’s technical product marketing, including benchmarks, demos, technical deep dives, reference architectures, competitive intelligence, sales enablement, and product update videos. Partner with Engineering, DevRel, Sales, customers, and external contributors to create credible technical proof for AI researchers and platform engineers. Build hands-on demos, translate technical results into market-facing content, support launches and events, and guide competitive positioning.

Build and lead Cyera’s threat research publishing program, translating AI, data, and identity security research into reports, blogs, webinars, and conference content. Develop go-to-market plans, support Sales and Customer Success, amplify research through media and analyst channels, monitor competitive threats, and measure engagement, coverage, and influenced pipeline. The role requires strong cybersecurity knowledge, technical writing, research communications, and collaboration with security researchers and product teams.

Develop differentiated product messaging and positioning for cybersecurity solutions. Lead product launches, create buyer-facing content, support demand generation and upsell initiatives, conduct customer research, enable sales and channel partners, and represent the company externally. The role requires translating complex security concepts into clear narratives while influencing stakeholders and supporting rapid product growth.

Owns positioning, messaging, competitive intelligence, content, and sales enablement for Moby, Triple Whale’s AI product. The role translates complex AI capabilities into customer value, develops market differentiation, evaluates competing solutions, creates collateral and demonstrations, and serves as an AI evangelist. The manager collaborates closely with Product, Engineering, Sales, Customer Success, Growth, Brand, and executive leadership to improve product adoption and go-to-market effectiveness.

Own go-to-market launches, weekly product drops, and product marketing for the platform team. Develop positioning, messaging, customer communications, demos, videos, social content, and visual assets. Coordinate cross-functional launch activities, measure reach and adoption, gather customer insights, and improve future launches. Translate technical platform improvements into clear customer benefits while supporting product decisions, customer education, and enablement for sales and customer success teams.

Leads SentiLink’s B2B marketing organization, strategy, team development, pipeline generation, integrated campaigns, brand and digital growth, enterprise account programs, events, and marketing measurement. Partners with Sales, Product, Data Science, Revenue Operations, and executives to drive qualified pipeline, conversion, revenue, and ARR growth.

Own external user acquisition for ClassDojo’s consumer products by developing strategy, running end-to-end growth experiments, testing paid and unpaid channels, and scaling successful programs. The role focuses on social and influencer partnerships, ROI measurement, conversion optimization, experimentation frameworks, and cross-functional collaboration with Product, Creative, Data, and Marketing. It is a highly autonomous individual-contributor role with potential future people leadership.

Lead regional field marketing strategy and execution across digital campaigns, email, events, webinars, partner channels, and ABM programs. Partner with Sales to generate qualified leads, pipeline, and revenue. Manage agencies, vendors, event partners, budgets, CRM and marketing automation workflows, while measuring campaign ROI, attribution, conversion, and pipeline contribution. Conduct market analysis and provide performance reporting to optimize regional initiatives.

Own and evolve Element451’s brand design system across web, digital marketing, product marketing, sales enablement, events, and video. Create clear visuals for complex AI and product concepts, develop scalable templates and motion systems, collaborate with internal teams and web agencies, and manage external creative partners. The role requires hands-on brand, marketing, motion, and short-form video design while maintaining a cohesive visual identity across channels.

Own Splice’s organic social strategy and Discord community, including content planning, creation, publishing, audience engagement, community programming, moderation, analytics, reporting, and growth across additional brands. The role requires deep music-production fluency, hands-on content skills, strong community-building experience, and the ability to translate performance data into marketing decisions.

Own Hudu’s product positioning, messaging, competitive strategy, launches, sales enablement, website messaging, customer adoption campaigns, research, and performance measurement. Partner with marketing, product, sales, customer success, and content teams to support MSP and internal IT audiences. Develop go-to-market plans, competitive materials, launch assets, and customer insights while tracking pipeline, adoption, win rates, and enablement effectiveness.

Own lifecycle marketing strategy and execution across onboarding, activation, upgrades, retention, and win-back programs. Build and optimize HubSpot workflows, segment and personalize communications, run experiments, analyze cohorts and funnels, and report results. Lead lifecycle requirements for an email platform and user-profile migration while monitoring deliverability, consent, suppression, and engagement metrics. Partner cross-functionally with Marketing Operations, Product, Engineering, Sales, and Customer Success.

Develop and execute go-to-market strategies for athenaOne, athenahealth’s flagship healthcare technology offering. Create portfolio messaging, sales collateral, customer stories, and commercial programs while coordinating with Product, Sales, Marketing, and Customer Success teams. Analyze customer feedback, competitive intelligence, seller insights, and commercial performance to improve positioning and market execution. Maintain cohesive messaging across athenaOne products and support recurring release updates and performance reviews.