Top Senior Marketing Jobs in Pittsburgh, PA

Implement and manage marketing automation tools, design and execute email campaigns, analyze campaign ROI, support go-to-market product launches, collaborate cross-functionally, and explore automation opportunities to improve efficiency and performance.

Marketing Manager responsible for B2B and B2B2C demand generation, brand and consumer marketing, client-specific collateral, campaign execution, market research, and performance optimization. The role partners cross-functionally with growth, account management, creative, product, and digital teams to drive awareness, enrollment, engagement, pipeline growth, and client success.

Leads integrated, omni-channel marketing communications campaigns across digital, social, print, email, and events for a healthcare or medical device business. Oversees content, brand consistency, campaign execution, agency coordination, cross-functional alignment, KPI reporting, A/B testing, ROI measurement, and post-campaign analysis. Partners with product marketing, sales, clinical education, creative teams, and leadership to drive engagement and measurable business impact.

Own product positioning, messaging, launches, sales enablement, competitive intelligence, customer proof, and field marketing for the STARLIMS product portfolio. Translate technical LIMS capabilities into industry-specific value propositions, support enterprise sales cycles, influence product roadmaps through market and customer insights, and partner with Product Management and field teams. The role requires a proactive product marketer comfortable with technical buyers, regulated industries, complex products, and fast-moving teams.

Owns Skylight Calendar’s digital acquisition strategy across Meta, Google, TikTok, AppLovin, and other channels. Manages an eight-figure budget, optimizes channel mix and marginal returns, leads incrementality and measurement programs, oversees creative testing, and partners with ecommerce, brand, retail, and influencer teams. The role also leads media buyers, analysts, agencies, and platform partners while communicating performance and growth recommendations to leadership.

Lead Wrike’s global demand generation strategy, enterprise pipeline growth, ABM programs, integrated campaigns, field marketing, events, and campaign measurement. Partner with sales, product marketing, content, and creative teams to optimize the buyer journey and accelerate revenue. Oversee demand generation, ABM, and events teams while adopting AI and workflow automation to improve marketing productivity, personalization, and execution.

Owns qualified pipeline growth for a B2B SaaS company by leading demand generation, enterprise ABM, multi-channel campaigns, agentic AI workflows, paid media, attribution, and SDR management. The role partners across Sales, Product Marketing, Content, and Customer Marketing to create predictable pipeline, improve funnel conversion, and optimize investment using experimentation and CRM-verified performance data. Occasional travel and collaboration across U.S. time zones are required.

Leads field marketing for Citizens Private Bank and Private Wealth across Southern California. Develops market-specific go-to-market plans, local sponsorships, events, content, and brand activations tied to growth goals. Partners with bankers, advisors, executives, communications, events, and enterprise marketing teams to support office openings, advisor-team integrations, executive engagement, and pipeline generation. Builds a scalable regional marketing model and represents the private banking brand with senior stakeholders and external partners.

Own Influ2’s content strategy and editorial calendar while creating, editing, and distributing website, blog, thought leadership, customer story, report, and email content. Partner with SEO and marketing channel owners to improve visibility, engagement, and pipeline impact. Maintain high editorial standards, develop original ideas, analyze performance, and serve as a strategic and creative partner across marketing.

Develop product marketing strategies using customer insights and competitive intelligence. Lead messaging, content, go-to-market planning, product launches, performance tracking, and post-launch optimization. Collaborate with product, marketing, sales, customer success, and operations teams while mentoring junior marketers and enabling revenue growth through customer-focused storytelling and data-driven decisions.

Owns go-to-market strategy and execution for Viz.ai’s AI-powered healthcare product suite. Responsibilities include product positioning, messaging, launches, marketing campaigns, content and sales enablement, competitive intelligence, conference representation, and quarterly performance analysis. The role partners cross-functionally with Product, Sales, Clinical, Regulatory, Customer Success, and Life Sciences teams to translate clinical and product strategies into commercial outcomes.

Leads go-to-market strategy, positioning, messaging, customer insights, competitive intelligence, and commercial enablement for capital solutions serving clean energy developers and sponsors. Partners with product, commercial, and marketing leaders to translate financing needs into differentiated offerings, sales tools, training, and measurable growth initiatives. Requires clean energy project development and financing expertise, strong B2B marketing experience, analytical judgment, and cross-functional influence.

Build JoVE’s US K-12 demand engine by generating and qualifying leads, developing targeted campaigns, managing conference marketing, producing audience-focused content, and partnering with sales to convert prospects into opportunities. Track funnel performance, campaign ROI, cost per lead, MQL-to-SQL conversion, and pipeline contribution to optimize marketing strategy and establish a scalable K-12 marketing function.

The Director of Marketing will lead CyberSheath’s B2B marketing strategy, brand positioning, demand generation, content, sales enablement, events, partnerships, analytics, and marketing operations. The role focuses on generating qualified pipeline, strengthening cybersecurity compliance messaging, supporting sales alignment, and building a scalable marketing team. The leader will market managed cybersecurity and compliance services to defense contractors and regulated organizations while translating complex technical and regulatory concepts into effective customer communications.

Develops and executes product marketing strategies for transfer switch equipment across North America. Responsibilities include market and competitor analysis, product roadmaps, launches, lifecycle management, pricing, promotional campaigns, KPI tracking, sales enablement, customer support, lead generation, budgeting, forecasting, and localization initiatives. The role requires strong knowledge of electrical power distribution, mission-critical applications, North American standards, and industry sales channels.

Drive product marketing strategy and execution for the Home Equity business. Responsibilities include analyzing market, customer, and competitive insights; developing positioning and messaging; managing the marketing calendar; supporting product launches; creating lifecycle and multichannel campaigns; partnering on creative briefs; and monitoring campaign performance to identify growth opportunities.

Develop and execute multi-channel B2B marketing programs for Corporate Banking. Partner with regional leaders and growth strategists to create prospect engagement strategies, briefs, and customer-centered experiences. Lead integrated campaign execution, manage budgets, analyze performance, and drive continuous improvement through testing and retrospectives. The role requires financial services marketing expertise, marketing technology familiarity, strong communication, project management, and analytics skills.

Owns marketing performance measurement through attribution models, dashboards, funnel and pipeline analysis, ROI reporting, forecasting, and planning models. Partners with Marketing, Sales, RevOps, Finance, and SDR teams to improve data quality, evaluate campaigns, guide budget decisions, and present executive-ready insights. Mentors marketing operations analysts without direct reports.

Own product marketing for Axway’s AI Gateway, including positioning, messaging, launches, GTM assets, customer proof points, thought leadership, industry speaking, and analyst relations. The role requires hands-on writing, technical collaboration around AI governance, APIs, and integration, and autonomous delivery across global cross-functional teams.

Leads marketing strategy, go-to-market launches, positioning, acquisition, brand growth, partnerships, compliance, and performance measurement for Roo’s international markets. The role focuses initially on Canada, building market-specific engagement plans and a repeatable country-launch playbook while coordinating sales, lifecycle, brand, partnerships, and other marketing teams.

Leads integrated performance marketing strategy across client portfolios, focusing on paid social, paid search, and programmatic campaigns. Manages and develops marketing teams, oversees senior client relationships, establishes measurement and attribution standards, optimizes media budgets, identifies account growth opportunities, and creates scalable playbooks. Partners with business intelligence, client services, creative, and influencer teams to deliver campaigns across owned, retail, e-commerce, and social commerce channels.

Directs Viral Nation’s performance marketing practice across paid social, paid search, and programmatic media. Leads Associate Directors and broader teams, establishes standards for planning, testing, measurement, QA, and platform strategy, and manages senior client relationships. Drives account retention, organic growth, forecasting, resourcing, and adoption of AI-enabled workflows. Partners with strategy, creative, influencer, business intelligence, and client services teams to deliver integrated campaigns.

Develop product positioning, messaging, go-to-market strategies, integrated campaigns, sales enablement, and competitive materials for Modern Health’s mental health benefits platform. Partner cross-functionally with Product, Sales, Clinical, Marketing, Partnerships, and leadership to launch initiatives, align stakeholders, improve adoption, and translate customer and market insights into compelling narratives and coordinated execution.

Leads consulting engagements for university partners, diagnosing marketing and enrollment challenges and developing prioritized, data-informed strategies. Facilitates workshops, presents recommendations to senior academic leaders, scopes engagements, conducts market and competitive research, analyzes funnel performance, maps student journeys, and coordinates internal teams for implementation. Requires deep higher education enrollment expertise, strong consulting and communication skills, and experience across digital marketing channels.

Leads Pacaso’s brand and creative practice across design, video, photography, campaigns, and marketing production. Plans and directs shoots, develops owner stories, manages creative partners, maintains brand and design systems, oversees asset libraries and licensing, and sets standards for home photography. Builds AI-native workflows for generating, editing, testing, and scaling creative assets across channels while partnering with growth teams to improve performance.