Top Senior Marketing Jobs in Orlando, FL

Build and manage patient lifecycle campaigns across email, SMS, push, and in-app channels. Own audience segmentation, campaign QA, experimentation, holdout measurement, and retention optimization. Partner with Product, Engineering, and Data Science to instrument events, develop notification infrastructure, and apply predictive personalization signals such as churn propensity and appointment readiness. The role requires hands-on campaign execution, strong lifecycle platform expertise, data fluency, and comfort operating in an ambiguous environment.

Own the global marketing strategy for HiBob’s technology partner ecosystem and marketplace. Develop joint positioning, integrated go-to-market campaigns, demand-generation programs, regional activation frameworks, and partner prioritization models. Collaborate with Product, Sales, Partner Managers, and regional Marketing teams to drive adoption, pipeline, revenue, and customer value. Use performance data to optimize investments and scale successful programs globally.

Leads integrated marketing and creative strategy for mortgage products, recruiting, brand initiatives, and business priorities. Develops campaign concepts, briefs, positioning, messaging, and multichannel execution across digital, social, email, web, video, print, and direct mail. Manages and develops marketing team members, partners with executives and cross-functional stakeholders, evaluates campaign performance, optimizes initiatives, maintains brand consistency, and ensures compliance with mortgage advertising regulations.

Own a portfolio of client accounts and drive acquisition performance through Meta advertising, direct-response copywriting, video sales letter scripting, creative testing, funnel optimization, tracking, and client strategy. Manage budgets, audiences, campaigns, reporting, and client relationships while diagnosing performance issues and improving appointments, lead quality, conversion rates, retention, and referrals.

Own client account performance for a performance marketing agency serving financial advisors. Responsibilities include managing Meta lead-generation campaigns, optimizing budgets and audiences, developing testing strategies, writing direct-response ad copy and video sales letter scripts, directing creative, analyzing funnel performance, troubleshooting tracking and integrations, and leading client strategy conversations. The role is accountable for acquisition metrics, client retention, booked appointments, and campaign performance.

Own a portfolio of client accounts and lead performance marketing strategy across Meta campaign management, direct-response copywriting, video sales letter scripting, creative testing, tracking, funnel execution, and client communication. Monitor acquisition metrics, diagnose performance issues, optimize campaigns, coordinate creative development, manage integrations, and support client retention and growth.

Own performance and client strategy for multiple high-ticket financial services accounts. Build and optimize Meta campaigns, manage budgets and testing, write direct-response copy and VSL scripts, guide creative development, troubleshoot tracking and funnel integrations, and lead client performance reviews. The role is accountable for acquisition metrics, client retention, lead quality, booked appointments, and conversion-focused growth.

Own a portfolio of client accounts and drive performance across Meta advertising, campaign strategy, direct-response copy, video sales letter scripting, creative testing, funnel tracking, and client communication. The role manages budgets and acquisition metrics, troubleshoots pixels and marketing automations, develops testing strategies, leads client calls, prepares performance reports, and supports retention through measurable improvements in lead quality, conversion rates, and booked appointments.

Own client accounts and performance for Meta lead-generation campaigns, including media buying, budget and audience management, creative testing, direct-response copy and video sales letter scripting. Lead client strategy calls, reporting, retention, and funnel optimization. Configure tracking, Meta pixels, Calendly integrations, Zapier automations, and lead-routing workflows while diagnosing campaign and conversion issues.

Owns a major sports and entertainment influencer-marketing account from strategy through delivery. Responsibilities include client relationship management, campaign operations, creator casting and contracting, compliance, budget pacing, performance analysis, process improvement, and management of two Campaign Managers. The role requires expertise in sportsbook, DFS, fantasy, NFL or NBA creator programs, fast campaign turnaround, FTC and platform compliance, and AI-enabled workflows. Some weekend work is required around games and live events.

Lead integrated B2B marketing across enterprise, SMB, and ABM programs for a HealthTech SaaS company. Own campaign strategy, messaging, creative direction, lifecycle marketing, performance reporting, and optimization. Build account-based plays, improve pipeline and revenue attribution, support customer retention and expansion, and coach demand generation and field marketing teams. Partner closely with Sales, Account Management, Product, Revenue Operations, and the CMO in a growth-stage environment.

Develop and execute product-led growth, lifecycle marketing, and technical audience programs for Voyage AI. Drive awareness, onboarding, activation, adoption, expansion, and continued usage through campaigns, experiments, content, emerging channels, and cross-sell strategies. Partner with Product, Product Marketing, Analytics, Builder Relations, and Data Science teams. Segment audiences, analyze customer and product data, monitor funnel KPIs, optimize messaging and experiences, and identify scalable growth opportunities.

Own lifecycle and retention marketing across email, SMS, and membership communications. Build and optimize Klaviyo flows, segmentation, personalization, testing, campaign calendars, and QA. Manage membership onboarding, churn prevention, win-back, and upgrades while connecting CRM activity to conversion, repeat purchase, retention, reactivation, and LTV. Requires hands-on ecommerce marketing expertise and measurable results.

Lead enterprise go-to-market strategy for Zapier’s new products, including Sidekick. Own positioning, packaging, governance messaging, enterprise ICP, competitive differentiation, customer proof points, sales enablement, and commercial readiness. Partner with Product, Sales, Marketing, and Customer Advocacy to support enterprise opportunities, translate product updates into field materials, and incorporate customer and deal feedback into product and GTM decisions.

Own Headway’s provider lifecycle marketing program end to end, from segmentation and trigger design through campaign deployment in Iterable and Intercom. Build journeys that improve provider activation, product adoption, engagement, and retention. Develop experiments, define success metrics, analyze performance, and continuously optimize programs. Partner with Product, Product Marketing, Customer Success, and Creative to align lifecycle campaigns with product priorities and create consistent provider experiences.

Lead a four-person digital marketing team focused on lead generation, email campaigns, webinar promotion, and subscription e-commerce sales. Manage Go High Level CRM automation, customer journeys, multichannel campaigns, budgets, analytics, and conversion optimization. Develop SEO, PPC, social media, and email strategies; analyze performance data; conduct A/B testing; and collaborate with content creators to increase webinar attendance, customer acquisition, subscription conversions, and retention.

Develop product marketing narratives and launch materials for cybersecurity and threat intelligence products. Translate complex product strategy, technical capabilities, roadmaps, and market insights into messaging, sales enablement, web content, analyst materials, and customer communications. Partner with Product, Marketing, Sales, Engineering, and other teams to support launches, clarify positioning, build competitive guidance, and maintain a product marketing source of truth.

Leads a team of Marketing Specialists, providing coaching, performance management, workload allocation, and professional development. Oversees strategic property marketing programs for brokerage teams and investor clients, ensuring high-quality integrated campaigns and client service. Partners with design, content, web/video, and digital marketing teams; manages workflows, project risks, processes, and resource planning. Drives operational excellence, continuous improvement, technology adoption, and strategic marketing guidance in a client-facing commercial real estate environment.

Own integrated marketing campaigns, product launches, events, and experiential programs from concept through execution. Develop briefs, channel plans, timelines, budgets, partnerships, measurement frameworks, and playbooks. Coordinate internal teams, agencies, freelancers, vendors, venues, speakers, and talent while managing live execution. Optimize campaigns using performance data, lead postmortems, and connect brand storytelling to reach, signups, pipeline, and revenue.

Lead partner marketing for Backblaze’s AI-focused ecosystem. Build strategic plans, co-marketing programs, partner narratives, sales enablement, technical content, event presence, announcements, and partner-facing digital assets. Translate product positioning for partners, coordinate cross-functional campaigns, track pipeline and campaign impact, and strengthen Backblaze’s profile through joint content, events, and thought leadership. Requires deep B2B technology and partner marketing experience, technical fluency in cloud storage and AI data workflows, and approximately 25% travel.

Leads regional integrated marketing partnerships and sponsorship activations for Coca-Cola brands. Develops strategic asset plans, coordinates internal and external agencies, manages partner relationships and budgets, and executes campaigns across packaging, retail, experiential, social, digital, mobile, and community channels. Collaborates with bottlers, customers, franchise leadership, and stakeholders to drive brand performance, volume, and profitability while ensuring trademark, legal, and brand-standard compliance.

Own Ethos’s offline marketing strategy, budget, measurement, and growth across TV, streaming, podcasts, radio, and direct mail. Drive scalable customer acquisition through channel planning, media buying, vendor negotiation, performance optimization, testing, and cross-functional collaboration. Balance direct-response efficiency with long-term brand impact using MMM, geo-testing, lift studies, and halo analysis. Provide strategic recommendations to senior leadership while managing partners, forecasting investments, and identifying new channels and formats.

Develops direct-response copy for direct mail and paid social advertising, including headlines, offers, body copy, and calls to action. Creates and tests messaging hypotheses, analyzes performance metrics, collaborates with design and marketing teams, and ensures persuasive copy complies with legal and regulatory requirements. Uses AI tools to generate and refine concepts while tailoring messaging to diverse life insurance audiences.

Develop technical demos, proofs of concept, lab environments, reference architectures, solution guides, blogs, and whitepapers for networking, cloud, security, and AI solutions. Partner with sales, customers, product management, and marketing to explain complex technologies, support deals, conduct presentations and workshops, gather market feedback, and influence product roadmaps and messaging.

Own end-to-end product launches and monthly release marketing for GoTo Connect. Develop positioning, messaging, value propositions, GTM content, sales enablement, customer case studies, and proof points. Coordinate product, sales, demand generation, marketing, and partner stakeholders to ensure launch readiness and consistent market communication. Use analytics to measure launch and content performance, improve messaging, and drive awareness, demand, and adoption across UCC and CX products.