Digital Marketing Manager

About Market Traders Institute.

Market Traders Institute (MTI) is a leader in trading technology and investor education, empowering investors with over 30 years of experience. We provide exclusive strategies and state-of-the-art trading technology to help traders succeed in the financial markets. MTI has been recognized as one of the INC. 5000 Fastest Growing Companies and "Best Place to Work" in Central Florida.

Overview: 

Are you a digital marketing expert with a passion for lead generation, email marketing, and webinar-driven sales? We are seeking a highly skilled Digital Marketing Manager to lead a small, dynamic team responsible for driving online revenue and lead acquisition. As a key leader, you will utilize High Level platform to optimize customer journeys and campaigns, with a strong focus on generating leads and driving buyers to daily sales webinars and subscription products priced from $199 to $799 per month.

Responsibilities:

• Lead Generation & Email Marketing:  Develop and execute online lead generation strategies to capture high-quality leads through SEO, PPC, and social media channels, with a strong focus on email marketing campaigns that drive engagement and conversions. Leverage email funnels to convert prospects into attendees for daily sales webinars.

• Webinar Funnel Optimization: Oversee the marketing and promotion of daily sales webinars, ensuring that email campaigns and digital marketing efforts are effectively driving traffic and increasing webinar attendance.

• E-commerce Sales:  Manage and optimize the sales funnel for e-commerce, focusing on converting webinar attendees and other leads into paying subscribers for products ranging from $199 to $799 per month.

• CRM Management: Leverage Go High Level CRM to create automated email sequences, manage client databases, and track key performance metrics. Optimize customer journeys from lead acquisition through to sales conversion and retention.

• Team Leadership:  Lead and mentor a 4-person marketing team, setting clear goals and driving high performance. Ensure seamless collaboration across email marketing, social media, and paid advertising efforts.

• Campaign Execution:  Plan and execute multi-channel digital marketing campaigns, including **email marketing**, paid ads, and social media, that are strategically aligned to promote webinars and sell subscription products.

• Performance Analytics  Use Google Analytics, CRM data, and other digital tools to track and analyze performance. Provide insights and data-driven recommendations to optimize email marketing and lead generation strategies.

• Content Strategy:  Work closely with content creators to develop compelling email and social media content that resonates with target audiences and drives webinar attendance and sales conversions.

• Budget Management:  Allocate marketing budgets effectively to maximize ROI, ensuring resources are invested in high-impact lead generation and email marketing efforts.

• Continuous Optimization:  Stay current on industry trends and best practices in digital marketing, webinar promotion, and email marketing, continuously testing and refining strategies to improve webinar attendance and subscription sales.

Desired Qualifications:

• 5+ years of experience in digital marketing, with a focus on lead generation, email marketing, and webinar-driven sales.

• Expert-level proficiency in Go High Level CRM and deep experience in using it for email automation, funnel management, and campaign tracking.

• Proven track record of success in driving online lead generation and e-commerce sales, particularly with subscription products priced between $199 and $799 per month.

• Strong experience with email marketing, PPC, SEO, SEM, social media advertising, and webinar promotion.

• Proficiency in Google Analytics, Facebook Ads Manager, and other relevant marketing tools.

• Data-driven approach with a proven ability to analyze performance metrics and optimize campaigns for better results.

• Excellent leadership and communication skills, with experience managing a small team.

• Experience in a fast-paced, results-oriented environment focused on driving sales through digital and email channels.

• Expertise in A/B testing, landing page optimization, and conversion rate optimization for both email marketing and e-commerce.

Benefits:

• Comprehensive medical, dental, and vision coverage from Day 1.

• 401(k) retirement plan with company match.

• Generous PTO and paid holidays.

• Flexible work options including office, hybrid, or full remote work arrangements.

• Opportunities for professional development and growth within a dynamic and innovative company.

Join Our Team.

If you're a data-driven digital marketing professional with expertise in lead generation, email marketing, and driving sales through webinars, we invite you to apply for the Digital Marketing Manager position at Market Traders Institute. Join us as we continue to empower traders and investors through innovative digital marketing initiatives that focus on building meaningful client relationships and driving online growth.