Top Product Marketing Manager Jobs

Own BitLife’s positioning, messaging, product launches, and go-to-market plans. Lead creator, UGC, community, organic growth, influencer, and brand collaboration initiatives. Analyze players, competitors, market opportunities, and mobile metrics including LTV, retention, and ROAS. Partner with UA, ASO, data, CRM, creative, and development teams to optimize store messaging, campaigns, and product decisions.

Owns end-to-end productization and go-to-market for Clearlink’s Emerging vertical across mobile, streaming, moving, and security. Develops value-based pricing, packaging, positioning, pitch assets, rate cards, and case studies for sponsorship, IAB display, and distribution products. Partners with Business Development and Partner Strategy on RFPs, oversees partner commitments, reports performance, and prioritizes opportunities based on demand, revenue, and margin.

Lead go-to-market strategy and launches for Datadog Incident Response products. Create messaging, sales enablement, and customer marketing assets; partner with Product, Sales, and Marketing to drive adoption, campaigns, and cross-team projects to accelerate product growth.

Lead product marketing for Airwallex Payments: define positioning and messaging, plan and execute go-to-market launches, create sales enablement and customer-facing assets, drive cross-functional campaigns, and use qualitative and quantitative insights to grow product adoption and shape the customer experience.

Lead end-to-end product launches, own positioning and GTM strategy, create product-focused content and customer stories, enable Sales with training and collateral, partner with EPD, and maintain competitive and customer insights to drive growth.

Lead product marketing for Attio: own positioning, messaging, and go-to-market strategy for launches; create product-focused content and customer stories; enable Sales with training and collateral; partner with EPD to translate product into customer outcomes; champion customer insights and competitive positioning.

Lead product positioning, messaging, and go-to-market for a developer-focused infrastructure product. Drive launches, sales enablement, collateral, and developer-facing content while partnering with product, engineering, design, and sales to translate technical value into clear customer narratives.

Lead product marketing for Genius Sports' Betting portfolio: develop positioning and messaging, own GTM and launch plans, create sales enablement, gather customer and market insight, drive product adoption and cross-functional alignment, and produce evidence and thought leadership to demonstrate commercial impact.

Leads product marketing for EHS risk solutions, translating product capabilities into positioning, messaging, go-to-market strategies, launch plans, competitive differentiation, and sales enablement resources. Conducts market, buyer, competitive, and win/loss research; identifies target segments and vertical opportunities; and partners with Product, Sales, Marketing, and Services to drive demand, bookings, adoption, and revenue growth across manufacturing, transportation, construction, and other regulated industries.

Lead go-to-market strategy and execution for Bose Luxury products and owned brand properties. Manage global asset ecosystems, experiential properties (House of Sound, Sonus faber Factory), and develop experiential guidelines and playbooks. Partner cross-functionally to ensure consistent luxury brand positioning, drive launches that enable dealer success, and support automotive partnerships and brand integrations.

Own product positioning, messaging, and go-to-market strategy for the Sun Day Red apparel and accessories portfolio. Lead product launches across wholesale, direct-to-consumer, and influencer channels; develop briefs, creative direction, sales enablement, and product storytelling; coordinate cross-functional teams and agencies; establish KPIs; analyze performance and ROI; and report results to leadership.

Own Zipliens’ product marketing discipline, including product-market research, voice-of-customer programs, win-loss analysis, pricing and packaging, strategic partnerships, and go-to-market launches. Develop positioning, messaging, enablement materials, release planning, and post-launch improvements while partnering cross-functionally with Product, Sales, Customer Success, Operations, Finance, and executive leadership.

Leads global product marketing, portfolio growth, new product launches, positioning, pricing, forecasting, competitive analysis, and product performance tracking. Develops consumer-driven strategies, manages innovation and renovation initiatives, presents recommendations to senior leadership, and coordinates cross-functional teams across product insights, regulatory, finance, creative, retailers, and global markets. The role also oversees product testing, marketing claims, stage-gate processes, and annual pricing updates.

Owns upstream product-to-market strategy for the Wilkins product category, including brand positioning, growth planning, commercialization, competitive analysis, new product launches, customer personas, messaging, and marketing campaigns. Collaborates cross-functionally with product management, sales, engineering, operations, creative, media, and channel marketing to develop go-to-market strategies, optimize performance, and support product training and funnel conversion.

Develop and execute product marketing strategy for Salesforce’s Financial Services industry, including positioning, messaging, go-to-market plans, funnel content, customer stories, events, webinars, website pages, and sales enablement. Partner with Sales, Product, Industry Advisors, executives, and customers to drive pipeline and adoption. Use AI tools and build AI-assisted workflows while presenting at events and coaching speakers.

Leads go-to-market strategy, positioning, product launches, demand generation, sales enablement, and market expansion for laboratory products. Partners cross-functionally with product, sales, channel, and marketing teams in a global matrix environment. Uses customer, competitive, and market insights to optimize launches and drive revenue, pipeline growth, acquisition, expansion, campaign ROI, and sales effectiveness. Requires substantial travel domestically and internationally.

Own go-to-market strategy and execution for IoT solutions and services, including product positioning, messaging, launches, technical content, webinars, and sales enablement. Collaborate with product management, sales, market development, and corporate marketing to increase revenue, market share, adoption, and brand visibility. The role requires strong technical expertise in wireless IoT and SaaS, strategic thinking, cross-functional influence, and willingness to travel internationally.

Lead product marketing strategy and commercialization for assigned adMarketplace products. Define positioning, value propositions, GTM plans, launches, and success metrics. Drive cross-functional launch execution, competitive strategy, sales enablement, and market feedback loops to increase adoption and revenue. Build repeatable templates, messaging systems, and governance to scale product marketing.

Lead end-to-end go-to-market planning and execution for major product and feature launches. Drive NPI process improvements, create launch assets and executive communications, enable sales and CS, coordinate cross-functional stakeholders, and standardize launch frameworks to improve speed, quality, and adoption.

Lead product marketing for Coinbase Prediction Markets: research customer segments, develop growth and go-to-market strategies for events and feature launches, execute campaigns across channels, measure performance, and envision product-led uses of prediction markets.

Own product marketing at Vividly, building the function from the ground up. Responsibilities include coordinating product release communications, customer education, go-to-market launches, sales enablement, competitive positioning, feature adoption metrics, upsell campaigns, and a structured product advocacy program. The role translates complex SaaS functionality into compelling business value for CPG finance and sales buyers while collaborating across product, customer success, sales, marketing, and revenue operations.

Develops technical marketing content, enablement programs, certifications, workshops, training, solution guides, competitive assets, and hands-on learning experiences for customers, partners, sales teams, and customer success. Partners with Product Marketing, Product Management, and research teams to translate cybersecurity products and capabilities into practical resources, support launches, and improve education based on stakeholder feedback.

Lead competitive intelligence and market research across Outreach's AI and revenue platform portfolio. Translate market, customer, and competitor insights into differentiated positioning, battlecards, enablement, and strategic recommendations to influence GTM strategy, product decisions, and executive priorities. Represent Outreach externally and drive cross-functional initiatives that improve win rates and competitive positioning.

Develop and execute product marketing strategies, positioning, messaging, launches, demand generation, sales enablement, and thought leadership for audiovisual technology solutions. Conduct market and competitive research, collaborate cross-functionally with product, sales, and marketing teams, manage multiple initiatives, and measure campaign and launch performance to improve results.

Own go-to-market for Trackforce product portfolio: develop positioning and messaging, lead end-to-end product launches, enable Sales and Customer Success with assets and training, track adoption and launch KPIs (including Pendo), and run voice-of-customer research to inform Product and GTM strategy.