Product Marketing Manager

Posted 9 Days Ago
Be an Early Applicant
New York, NY
Hybrid
110K-125K Annually
Mid level
Computer Vision • Machine Learning • Mobile • Software • Wearables
The Role
The Product Marketing Manager will develop and execute go-to-market strategies, conduct market research, collaborate with cross-functional teams, and manage content creation to drive market penetration and product adoption. The role requires analytical skills to refine marketing strategies based on customer feedback and data analytics.
Summary Generated by Built In

About PackageX

PackageX automates data entry and manual logistics processes for receiving, inventory, and fulfillment in buildings, warehouses, and stores. Using advanced AI scanning, flexible bolt-on apps, and APIs, we drive exceptional workforce productivity, fulfillment efficiency, and real-time visibility.


What We Are Looking For

We are seeking a dynamic and experienced Product Marketing Manager with 3–5 years of expertise in product marketing, ideally within the logistics, supply chain, or eCommerce industries. The ideal candidate will play a crucial role in shaping go-to-market strategies, positioning, and messaging for our products. This critical role, reporting to our Director of Marketing will collaborate cross-functionally with product, sales, and marketing teams to ensure customer needs are met and drive market penetration in our target industries.


Key Responsibilities

- Go-to-Market Strategies & Campaign Development: Design and execute go-to-market plans to drive effective product launches, targeting the right audience and ensuring market penetration. Lead integrated marketing campaigns (digital, content, social media) to drive lead generation, engagement, and product adoption

- Market Research & Insights: Conduct research on customer pain points, trends, and the competitive landscape to inform product development and marketing strategies.

- Cross-Functional Collaboration: Collaborate with product, sales, and marketing teams to align on product messaging and ensure a cohesive customer journey.

- Content Strategy & Creation: Lead content creation for the website and messaging and positioning for the company with the Director of Marketing and CEO.

- Product Evangelism: Promote and communicate the value of PackageX solutions internally and externally through various marketing channels.

- Customer Feedback & Optimization: Use customer insights and data analytics to refine marketing strategies and support product development.

- Project Management: Oversee content and campaign execution, ensuring timely delivery, clear communication, and alignment with KPIs.


What You Bring

- Experience: 3–5 years of product marketing experience, preferably in logistics, supply chain, or eCommerce sectors.

- Education: Bachelor’s degree in Marketing, Business Administration, or a related field. Not required to apply.

- Analytical Skills: Ability to translate complex technical concepts into customer-facing messaging.

- Project Management: Proven ability to manage multiple projects simultaneously with attention to detail.

- Collaboration: Strong interpersonal skills for cross-functional teamwork in a fast-paced environment.

- Tech Proficiency: Familiarity with marketing automation tools, CRM systems, and digital marketing analytics platforms.


Compensation & Benefits

Salary Range: In addition to other forms of compensation like perks, benefits, and stock options, the salary range for this role is between $110K–$125K per year, final offer will be determined based on permissible, non-discriminatory factors such as skillset, experience, and geographic location.


Perks and Benefits:

- Comprehensive medical, dental, and vision coverage

- 401(k) plan participation

- Monthly lifestyle allowance to support your well-being

- Reimbursements for home office setup and meal delivery services

- Generous PTO, including annual leave, personal and sick days, and your birthday off


What to Expect from the Application Process

Your application will be reviewed by our People team. Shortlisted candidates will proceed through the following steps:

- Interviews with the hiring manager and other functional heads

- A discussion with our CEO

- A relevant assessment or presentation (if applicable)

You can expect an offer after completing three interview rounds, subject to satisfactory reference and background checks.


We are an equal-opportunity employer and value diversity. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

The Company
HQ: New York, NY
52 Employees
On-site Workplace
Year Founded: 2017

What We Do

VisionX is a cutting-edge startup that builds innovative machine vision systems and products that enhance human productivity.

VisionX’s machine vision products and platform power mobile, fixed, and wearables camera to see the world like the human eye. Our solutions empower businesses from startups to Fortune 500 companies understand and interpret visual information from text, images, videos, scan codes and live scenes. The proprietary algorithms and decision systems powering these solutions help our customers draw insights, establish baselines, and deliver real-time alerts and actions to enhance productivity, increase sales, reduce costs, transform experiences and prepare businesses for the future.

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