12twenty is the leading platform for employers to connect with elite early career professionals. Our community includes millions of students, recent graduates, and alumni from top business schools, law schools, and universities around the world. We take pride connecting our community of candidates with recruiters from top companies across industries. Come join our fast growing organization!
Summary:
As a Product Marketing Manager at 12twenty, you’ll play a pivotal role in shaping our product’s narrative, working closely with Growth Marketing, Product, and Sales teams to translate complex features into clear, compelling stories for our customers. You’ll focus on understanding and refining product-market fit, crafting messaging for campaigns, and developing sales enablement materials that drive results. Success in this role means creating product marketing strategies that highlight how 12twenty transforms outdated practices into innovative solutions, empowering both our customers and internal teams.
Responsibilities:
- Develop and own product narratives and solution messaging, communicating core benefits, use cases, and value for customers in a visual and written medium.
- Collaborate with Growth Marketing to provide designers and copywriters with wireframe concepts, clear messaging, and campaign impact direction.
- Work with Product Managers to understand product-market fit, refine messaging, and support product growth initiatives.
- Lead research efforts to capture the voice of the customer, including gathering insights to drive positioning and marketing strategy.
- Orchestrate sales enablement initiatives, delivering assets that support the sales team in pitching and closing deals.
- Ensure consistency in messaging and branding across all marketing and sales touch points.
- Partner and assist with cross-functional teams to ensure marketing strategies align with business goals and drive customer acquisition and retention.
Qualifications:
- 3-5 years of experience in Product Marketing or a related role, with experience working closely with Growth Marketing, Product, and Sales teams.
- Proven ability to translate complex product features into clear, customer-focused benefits.
- Experience conducting market research and capturing the voice of the customer to drive product positioning.
- Strong communication and presentation skills, with the ability to develop and deliver compelling narratives.
- Experience with SaaS products and a solid understanding of product-market fit.
- Ability to work cross-functionally and manage multiple stakeholders in a fast-paced environment.
- A self-starter with strong business acumen, able to ask the right questions and make sound decisions.
Annual compensation range: Up to $125,000 per year
The annual compensation range for this position is listed above. This salary range is an estimate, and the actual salary may vary based on company compensation practices, job related skills, depth of experience, relevant certifications and trainings, in addition to geographic location.
In addition to the range below, US employees are eligible for equity. Employees in this position are also eligible to participate in the Company’s standard benefit programs, which currently include the following: medical, dental, and vision benefits, 401(k), and paid time off.
Benefits & Perks:
- Competitive salary
- Generous PTO policy
- Full benefits, including 401(k)
- Regular team happy hours and activities
- Remote work flexibility
12twenty is an enterprise level talent acquisition platform connecting the world’s largest employers with students and alumni from top business schools and other graduate level institutions. The market for talent, especially highly qualified talent, continues to grow more and more competitive. 12twenty’s unique position as the connection between students, schools, and employers has fueled our rocketship growth. Come be part of our journey!
12twenty offers competitive salary and stock options and an amazing team to innovate and collaborate with. We love what we do, we embody a passion for continuous improvement, and we support each other to be excellent!
Check out a video from a recent user conference: https://vimeo.com/254762533
Top Skills
What We Do
12twenty is empowering schools to make smarter, data-driven decisions. Our intuitive platforms allow career advisers to more effectively manage the employment process, give students a better understanding of the recruiting cycle, and help employers find the perfect candidate. The world's top schools are using 12twenty to streamline their career analytics and management process.
Founded in 2010, 12twenty is a Santa Monica-based startup made up of passionate, talented, and hardworking individuals committed to bringing innovation to higher education.
