Principal Product Marketing Manager

Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

We are looking for an exceptional individual to develop and implement acquisition and engagement strategies, driving growth and fostering customer loyalty for the Adobe Express business. This role involves collaborating with cross-functional teams, including marketing (creative teams, SEO, social, community, partnerships, paid media, etc.), product led growth and more, to ensure cohesive and effective execution of initiatives. The ideal candidate will have experience working on demand generation and engagement campaigns, possess strong strategic thinking, excellent communication skills, and the ability to work seamlessly across various departments to achieve business objectives. 

What You’ll Do  

• Deliver acquisition and engagement strategies including, target audience needs definition and use case prioritization, messaging & positioning, and competitive assessment 
• Measure against key success metrics such as awareness & perception, market share, site visits, trials, and active use
• Deliver ongoing user and market research to uncover new insights, trends, and opportunities
• Partner closely with cross-functional teams, product led growth, and go-to-market teams on acquisition and engagement initiatives, ensuring a seamless end-to-end user experience

What We’re Looking For  

• Self-starter and proactive leader with 6+ years of product marketing experience from a technology SaaS company 
• Customer first approach. Understand their needs and motivations to build outstanding messaging and value propositions. 
• Experience working on demand generation campaigns with/at agencies focused on digital, social media, influencer marketing
• Passionate about helping creators and business communicators create promotional content as well as build and grow their businesses
• Proficient in using content creation apps, whether for personal projects or professional endeavors
• Thrives in an environment of ambiguity, demonstrating exceptional pace and agility in their work
• Proven ability to partner with channel and go to market teams to define and implement new strategies and initiatives to achieve business goals
• Experience partnering with market researchers and translating insights into measurable strategies 
• Demonstrates outstanding analytical skills to identify, analyze, and use data to provide recommendations. 
• Bachelor’s degree in business or marketing or related field; MBA preferred 

What You’ll Need to Succeed 

• Executive presence and excellent interpersonal skills 
• Positive relationship building and influence skills across functions 
• Ability to identify problems without precedent and bias for action to address them 
• An outside-in approach, focusing on customer needs and external market trends to drive innovation and strategy

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $146,300 -- $246,400 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
 

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [email protected] or call (408) 536-3015.

Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.