Top Product Marketing Manager Jobs

Owns upstream product-to-market strategy for the Wilkins product category, including brand positioning, growth planning, commercialization, competitive analysis, new product launches, customer personas, messaging, and marketing campaigns. Collaborates cross-functionally with product management, sales, engineering, operations, creative, media, and channel marketing to develop go-to-market strategies, optimize performance, and support product training and funnel conversion.

Develop and execute product marketing strategy for Salesforce’s Financial Services industry, including positioning, messaging, go-to-market plans, funnel content, customer stories, events, webinars, website pages, and sales enablement. Partner with Sales, Product, Industry Advisors, executives, and customers to drive pipeline and adoption. Use AI tools and build AI-assisted workflows while presenting at events and coaching speakers.

Own go-to-market strategy and execution for IoT solutions and services, including product positioning, messaging, launches, technical content, webinars, and sales enablement. Collaborate with product management, sales, market development, and corporate marketing to increase revenue, market share, adoption, and brand visibility. The role requires strong technical expertise in wireless IoT and SaaS, strategic thinking, cross-functional influence, and willingness to travel internationally.

Lead end-to-end go-to-market planning and execution for major product and feature launches. Drive NPI process improvements, create launch assets and executive communications, enable sales and CS, coordinate cross-functional stakeholders, and standardize launch frameworks to improve speed, quality, and adoption.

Lead product marketing for Coinbase Prediction Markets: research customer segments, develop growth and go-to-market strategies for events and feature launches, execute campaigns across channels, measure performance, and envision product-led uses of prediction markets.

Lead competitive intelligence and market research across Outreach's AI and revenue platform portfolio. Translate market, customer, and competitor insights into differentiated positioning, battlecards, enablement, and strategic recommendations to influence GTM strategy, product decisions, and executive priorities. Represent Outreach externally and drive cross-functional initiatives that improve win rates and competitive positioning.

Own go-to-market for Trackforce product portfolio: develop positioning and messaging, lead end-to-end product launches, enable Sales and Customer Success with assets and training, track adoption and launch KPIs (including Pendo), and run voice-of-customer research to inform Product and GTM strategy.

Own Celonis’s CIO narrative and strategic technology partnership offerings. Develop product positioning, messaging, pitch materials, launches, go-to-market strategies, competitive intelligence, and adoption programs. Partner with Product, Sales, Presales, Marketing, Corporate Development, and technology partners including OpenAI, Microsoft, and Oracle. Create content, coach go-to-market teams, engage executives and analysts, support demand generation, and establish thought leadership through events, media, and industry engagements.

Lead product positioning, go-to-market launches, lifecycle marketing, and content for Chowbus’s POS, software, financial services, and AI products. Develop messaging, customer campaigns, CRM workflows, sales enablement materials, and product education. Partner with Product, Engineering, Sales, Customer Success, and Marketing teams to improve adoption, retention, expansion, and renewals through research, competitive analysis, and performance testing.

Owns end-to-end product marketing and commercialization for wide-format printing hardware, software, and ink products. Develops omnichannel go-to-market strategies across DTC e-commerce, big-box retail, and dealer networks; manages pricing, product lifecycle, P&L support, retail merchandising, performance marketing, messaging, competitive intelligence, sales enablement, and channel training. Requires deep digital inkjet printing expertise, strong market and financial analysis, and experience launching products from the ground up.

Build Synthesia’s API product marketing function from scratch. Establish positioning, developer-facing messaging, go-to-market strategy, and launch processes for the Interactive Avatar API. Develop ways to reach and acquire developers while supporting enterprise adoption. The role requires hands-on API integration experience, familiarity with generative AI video tools, product or developer marketing expertise, strong communication skills, senior stakeholder management, and complex program management experience.

The Senior Product Marketing Manager at Coda will lead the product marketing lifecycle, partner with product teams, and drive growth and adoption strategies in a competitive AI-driven market.

Lead product marketing for Workday’s Build and Extend platform portfolio. Develop messaging, positioning, value propositions, launch strategies, demand-generation content, sales enablement, and adoption programs. Partner with Product, Engineering, technical marketing, developer relations, campaign marketing, and field teams to translate platform capabilities into compelling buyer narratives, accelerate pipeline, and support sales-led go-to-market execution.

Own go-to-market and product marketing for GoDaddy’s financial services offerings, including capital, instant payouts, business banking, debit cards, and insurance. Develop positioning, pricing, packaging, lifecycle campaigns, audience segments, experiments, customer research, and launch strategies. Partner with product, sales, and partner teams to drive adoption, engagement, cross-sell opportunities, and revenue growth among small business customers.

Develop and execute Monster High’s global toy portfolio strategy, overseeing product development from concept through launch. Manage pricing, competitive positioning, product roadmaps, consumer insights, financial performance, forecasting, and SKU productivity. Collaborate with design, packaging, development, manufacturing, finance, brand, and regional commercial teams. Lead business reporting, cross-functional alignment, strategic presentations, and communication with senior leadership and global teams.

Own go-to-market strategy for Flashpoint’s cyber threat intelligence offerings, including positioning, messaging, competitive differentiation, pricing, packaging, launches, sales enablement, and commercialization. Partner with Product, Sales, Customer Success, and Marketing to create buyer-focused content, drive pipeline and adoption, analyze market and customer insights, and support measurable growth. Represent Flashpoint through thought leadership, webinars, social content, and industry engagement.

Own product marketing for a meaningful product area, including customer research, positioning, messaging, go-to-market strategy, launches, adoption, thematic campaigns, and cross-functional enablement. The role partners with Product, Design, Revenue, CX, Lifecycle, and Legal teams, uses data to measure impact, shapes product roadmaps, and experiments with AI tools to improve marketing effectiveness.

Develop positioning and messaging for NetBrain’s network automation platform, create sales and customer-facing marketing assets, support product launches and go-to-market plans, maintain competitive differentiation, and gather market feedback. Partner with Product, Sales, Engineering, GTM Enablement, and Analyst Relations to translate technical capabilities into compelling buyer and seller content.

Own product marketing for a meaningful product area, including customer research, positioning, messaging, go-to-market strategy, launches, adoption, and cross-functional enablement. The role partners with Product, Design, Revenue, CX, Lifecycle, Legal, and Marketing, uses data to measure impact, shapes product roadmaps, and applies AI tools to improve marketing effectiveness.

Own the voice agent go-to-market: define category narrative, drive developer adoption to enterprise deployment, lead product launches, craft positioning and battlecards, enable sales with collateral and proof points, collaborate on market and competitive intelligence, produce developer-facing content, and build repeatable AI-assisted PMM workflows.

Lead solutions marketing for voice AI use cases and verticals: craft narratives, decks, demos, battlecards, proof points, and web copy; enable sales and demand gen; measure pipeline impact and build AI-powered content production systems.

Lead global product marketing for Wayve’s Embodied AI software targeting automotive OEMs, Tier 1 suppliers, and technology architects. Develop positioning, value propositions, campaigns, content, thought leadership, events, competitive analysis, and sales enablement materials. Collaborate with Product, Engineering, Automotive, Technical Business Development, and Marketing teams to translate complex AI and automated-driving technology into compelling customer messaging and support pipeline growth.

Develop and execute product marketing strategies for oncology point-of-care solutions and health-system network expansion. Responsibilities include market, buyer, customer, and competitor analysis; product positioning; value propositions; go-to-market planning; sales collateral; thought leadership; customer insights; roadmap communications; digital demand generation; conferences; and client-facing support. The role partners with sales, customer success, product, and marketing teams to drive growth, retention, and commercial success.

Own the commercial strategy for Contentstack’s Content Cloud product line, including positioning, packaging, launches, pricing, competitive strategy, buyer narratives, and field readiness. Drive renewal and expansion across the installed base, lead competitive intelligence and enterprise deal support, measure launch adoption, represent the company in market-facing activities, and mentor product marketing colleagues. Partner closely with Product, Sales, Marketing, customers, analysts, and executives.

Own product marketing strategy for Canary’s hospitality technology portfolio, including product launches, pricing and packaging, positioning, messaging, storytelling, webinars, and sales enablement. Analyze customer, product, pricing, and sales data to improve conversions and commercial outcomes. Partner cross-functionally with Product, Sales, Marketing, Finance, Customer Success, and executives to develop go-to-market plans and customer insights.