Product Marketing Manager- Palo Alto

Posted Yesterday
Be an Early Applicant
Palo Alto, CA
125K-160K Annually
Mid level
Artificial Intelligence • Fintech • Information Technology • Productivity • Software • Conversational AI • Generative AI
Aisera: ChatGPT and AI Search for the Enterprise
The Role
The Product Marketing Manager will develop and execute go-to-market strategies, creating messaging and content to understand customer needs and competitive landscape. This role involves collaborating with product management, sales, and customer success while leading product launches and conducting market analysis.
Summary Generated by Built In

Product Marketing Manager

at Aisera (View all jobs)

Bay Area ONLY: 4 days A WEEK in Palo Alto OFFICE

Aisera, a pioneer of Generative AI solutions, including AiseraGPT, AI Copilot, Enterprise AI Search and AiseraLLMs, helps enterprises unlock human potential, transition toward self-service, boost productivity and reduce support costs. It is an award-winning, VC-funded startup headquartered in Palo Alto, CA and is recognized as a leader in multiple industry analyst reports. Aisera ranks among the top 20 Silicon Valley companies and the top 100 in North America on the Deloitte Technology Fast 500™. With growth exceeding 1,717%, it secures its second consecutive appearance as the fastest-growing company in North America. 

Want to join this rocketship? Look no further. 

The Team:

As a small yet passionate team of over 250 employees, we are committed to ensuring our customers provide the best experiences to their employees and their end-customers. Our seasoned founding team has led companies through several successful startups and acquisitions, and we understand the importance of building a strong team that operates with a high degree of empathy for our customers and each other.

We give our employees a lot of responsibility and ownership of their work, and we hire people from a very wide range of backgrounds and experiences. By bringing together individuals with diverse perspectives and skillsets, we are able to create a dynamic and innovative work environment. Our team members understand the importance of putting themselves in our customer's shoes and work diligently to provide the best possible solutions.

The Role:

The company is seeking a Product Marketing Manager to develop and execute go-to-market strategies that align with company goals. The role involves understanding customers, target markets, and competitors, and working closely with cross-functional teams such as sales, product management, and customer success. The ideal candidate must be passionate, experienced, motivated, and comfortable with autonomy and multitasking. The Product Marketing Manager will be part of the marketing team and will work closely with executives, sales, product management, development, and customer success.

What You’ll Do:

  • Work closely with product management, corporate marketing, customer success, and sales to gather information about and understand the marketing needs for your products
  • Create messaging, positioning, content (e.g. data sheets, white papers, videos, case studies, solution briefs, product pitch decks, etc.).
  • Conduct webinars and ghostwrite blogs that articulate the value of Aisera and help generate demand and awareness.
  • Create messaging framework and key product proof points that are targeting various buyers personas and ICPs, as well as, product messaging focused industry-specific market verticals to highlight Aisera’s unique differentiation
  • Create GTM assets and tools (e.g. playbooks, competitive battle cards, ring-the-bell sales win alerts, product newsletters, use case presentations and demo scripts), conduct product and sales enablement training, and contribute to sales support that helps enable the Sales team to qualify or close opportunities.
  • Lead cross-functional GTM team to ensure successful product launches.
  • Conduct frequent market and competitive analysis.
  • Assess sales win-loss data and drive corrective action where necessary.
  • Measure and drive adoption of products and solutions.

What You’ll Need:

  • At least 5-8 years of medium to large B2B enterprise SaaS product marketing with some or all of that in IT Service Management and Customer Service Experience
  • Strong communication, product messaging, writing and presentation creation skills
  • Self-starter with high levels of initiative, accountability, and team leadership with prior technology startup experience
  • Ability to manage multiple projects, set priorities, and meet deadlines with a sense of urgency
  • Knowledge of the sales process; preferably with solution-selling approaches
  • A technical background and a solid understanding of AI/ML technologies including Generative AI, LLMs and LLM-powered search are a major plus

At Aisera, we strive to design equitable and explainable compensation programs. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience.

Bay Area, CA

$125,000$160,000 USD

The Company
HQ: Palo Alto, CA
265 Employees
On-site Workplace
Year Founded: 2017

What We Do

Aisera is a leading provider of enterprise Generative AI apps and a platform that helps enterprises accelerate revenue growth, improve user productivity, lower costs, and create magical user experiences.

Our products - AiseraGPT, AI Copilot, AI Search, and Agent Assist - are built on our Generative AI Platform that serves as the fundamental building block for enterprise GenAI applications. Aisera leverages a TRAPS framework (Transparent, Responsible, Auditable, Privacy, and Secure) to meet stringent data governance requirements while adhering to the highest standards of Responsible AI.

Aisera products deliver human-like interactions with a multi-modal interface, providing contextually rich conversations that boost user productivity. With pre-trained, domain-specific LLMs grounded in customer data, our products offer higher accuracy, fewer hallucinations, and increased resolution rates. They address critical industry challenges, spanning a wide range of solutions, including AI-driven software engineering, code generation, content and knowledge creation, workflow automation, and natural language AI-powered analytics.

AiseraGPT automates knowledge retrieval and repetitive tasks, while AI Copilot serves as a personal companion for answering questions, analyzing data, and completing tasks. Agent Assist provides real-time assistance for agents, including case summarization, recommendations, and next best actions, through an embedded UI widget in SaaS applications like ServiceNow, Salesforce, Workday, and more. Aisera’s AI Search allows users to perform secure, private, and permissions-aware enterprise-wide searches using natural language, generating answers, summaries, and micro-actions to boost efficiency.

Aisera provides a Universal Bot with a unified interface to resolve user requests across all domains, including Engineering, HR, IT, Sales, Marketing, Customer Service, Life Sciences, Healthcare, Financial Services, and Retail. Aisera compliments these offers with action bots that are built-in with customizable AI Workflows through an Event and Visual Studio to take action and automate business processes.

Aisera technology is based on an Agentic and reasoning architecture that can perform intentless and intent-driven natural language requests across unstructured and structured databases, business apps, and systems of records. Users benefit from a default large context window, personalized responses, and summarizations.

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