Top Senior Marketing Jobs in Madison, WI

Lead brand stewardship and creative operations for OpenSesame: own editorial strategy, govern brand standards, manage designers/copywriters/contractors, implement AI-enabled marketing workflows, partner with Growth and Product Marketing, and build scalable content operations that drive awareness, sales enablement, and pipeline contribution.

Lead product marketing for OpenSesame: own end-to-end GTM strategy, messaging, launches, sales enablement, market research, and GTM analytics. Build launch processes, improve collateral and sales outcomes, incorporate AI/LLM workflows, and drive cross-functional alignment to accelerate revenue and brand position.

Lead cross-channel media strategy and planning for global B2B clients, manage client relationships and vendor RFPs, collaborate on measurement and analytics, oversee media operations and billing, and mentor media team members to improve campaign performance and capabilities.

Lead marketing strategy, brand, product marketing, and demand generation for B2B industrial equipment. Plan trade shows, digital marketing, content, and dealer support; align campaigns with sales and engineering, build marketing infrastructure, track performance, manage budgets, vendors, and a growing marketing team to drive revenue and service-focused engagement.

Lead global paid media and ABM efforts to drive top-of-funnel demand across SMB, Mid-Market and Enterprise. Own channel strategy, measurement, and budget allocation across LinkedIn, Meta, Google and Bing. Manage four sub-teams (Paid Digital, ABM, Qualification Intelligence, Growth Marketing), run experimentation, and partner with sales, eCommerce, and data teams to convert demand into pipeline.

Lead and scale DemandFactor's marketing function: own strategy, run demand-gen/ABM/digital performance, build brand and content, manage KPIs/analytics/budget, partner with sales, and hire/grow the marketing team.

Lead and scale DemandFactor's marketing: own strategy, run demand-gen, ABM, content, digital and performance programs, manage analytics, attribution, budget, and partner with Sales while building the marketing team.

Lead and scale DemandFactor's marketing function across brand, demand generation, ABM, content, digital performance, analytics, and budget. Partner with Sales to drive full-funnel pipeline, manage KPIs and attribution, hire and grow the marketing team, and execute measurable, data-driven marketing programs.

Lead and scale DemandFactor's marketing function: define strategy, run demand-gen/ABM/digital performance, build brand and content, partner with Sales, manage KPIs/analytics/budget, and hire and grow the marketing team.

Lead and scale DemandFactor’s marketing function: own strategy, run demand-gen/ABM/performance programs, build brand and content, partner with Sales to drive pipeline, manage analytics, attribution, budget, and hire/grow the marketing team.

Lead and scale DemandFactor's marketing function: own strategy, run demand-gen/ABM/performance programs, build brand and content, align with Sales, manage analytics, KPIs, budget, and hire/grow the marketing team.

Lead and scale DemandFactor's marketing function: own strategy, run demand-gen/ABM/digital performance, build brand and content, partner with sales for pipeline, manage analytics/attribution/budget, and hire and grow the marketing team.

Lead and scale DemandFactor's marketing function by owning brand, demand generation, ABM, content, digital performance, analytics, and budget. Partner with Sales to drive full-funnel pipeline, manage KPIs and attribution, and hire/build the marketing team.

The Senior Content Specialist will create high-quality external and internal marketing collateral, manage the content lifecycle, and collaborate with executives to evolve brand messaging.

The Senior Growth Marketer will lead Brisk's growth strategy, experimenting with creative ideas and building scalable marketing systems to drive teacher engagement and product adoption.

Lead product marketing for RapidSOS public-safety and enterprise products: define GTM strategy, craft positioning and messaging, enable field teams with AI-assisted content workflows, gather field and customer insights, and collaborate with Product, Sales, and Customer Success to drive adoption and influence roadmap.

Lead and execute marketing strategy to drive B2B SaaS customer acquisition and brand awareness. Own the marketing funnel, KPIs, calendar, content (website, blog, case studies), campaigns, and events. Collaborate with founders, product, engineering, and sales; run end-to-end campaigns and build a small high-impact marketing team.

Lead development and execution of multi-channel marketing strategies to grow brand awareness and generate leads. Manage content creation, campaign planning, budget and ROI, analytics, and cross-functional alignment with sales and product for go-to-market efforts. Mentor team members and optimize marketing performance using data-driven insights.

Lead positioning, messaging, and go-to-market for Agility's humanoid robotics portfolio. Create technical sales enablement, drive product launches, synthesize market intelligence, map customer decision journeys, and collaborate cross-functionally with Product, Engineering, Sales, and Creative to drive demand and storytelling.

Own and operate the martech stack and marketing data pipeline: standardize naming/taxonomies, ensure data hygiene, manage lead scoring/routing, administer CRM/MAP/CDP integrations, enforce compliance, build playbooks, and partner with Sales Ops and Data Engineering to keep marketing data trustworthy and audit-ready.

Lead client and partner marketing to drive retention, expansion, and advocacy for Phreesia Network Solutions. Build client marketing and CAB programs, execute partner co-marketing, manage events and gifting, run lifecycle campaigns, manage budget and agencies, and lead a small team while partnering cross-functionally with sales, client experience, strategy, and creative.

Lead BAMKO's paid media and demand generation across enterprise and mid-market segments. Develop channel strategy, build and optimize campaigns in Google Ads and LinkedIn, manage budgets and attribution, run A/B tests, own landing page conversion optimization, report performance, and partner with sales, creative, and marketing ops to validate and improve lead quality.

Lead design, execution, and optimization of omni-channel campaigns in Marketo. Own platform administration, governance, lead lifecycle, scoring, deliverability, and CRM integration. Apply AI/LLMs to automate and personalize campaigns, mentor junior staff, build reporting and testing frameworks, and drive operational maturity and compliance (including HIPAA).

Lead email and SMS lifecycle campaigns from strategy to execution using segmentation and predictive analytics. Optimize targeting, measure and improve KPIs (CTR, placed order rate, churn, MRR), QA campaigns, analyze competitors, present to client leadership, and support sales with campaign-driven insights.

The Content Marketing Manager directs content strategy at PHM, developing educational materials, overseeing newsletters, social media, and collaborations to enhance healthcare communication and engagement.