Top Senior Marketing Jobs in Madison, WI

Lead design, build, and operate email and SMS programs in Salesforce Marketing Cloud. Create multi-touch journeys, dynamic personalized content, SQL/AMPscript-driven data extensions, responsive HTML/CSS email templates, testing strategies, segmentation, tracking with UTMs, and cross-functional collaboration to optimize performance and reporting.

The Technical Product Marketing Manager will drive product marketing strategy, understand Socure's technology, craft technical narratives, and enhance internal and external communication through enablement materials.

Lead vertical marketing strategy for Fintech, focusing on positioning, solution packaging, and partner strategies to drive revenue and growth.

The Senior Product Marketing Manager will drive go-to-market strategies, maintain market insights, develop narratives, and partner with various teams for product adoption and growth.

Lead and build a performance-driven marketing function that ties inbound and outbound demand generation to pipeline and MRR. Develop integrated campaigns, partner with sales on shared metrics, own brand/content/social strategy, direct creative work, manage CRM segmentation and automation, and apply emerging marketing technology and AI to improve results.

Lead planning, execution, and optimization of cross-channel paid media (Paid Social primary) to meet client KPIs. Manage media-buying team, drive measurement and testing frameworks, translate data into strategic recommendations, oversee QA and onboarding, and partner with creative, analytics, and strategy teams to scale performance.

The Senior Manager of Product Marketing will operationalize SimSpace's messaging, partner closely with Product and Sales, and create impactful materials for demand generation in the cybersecurity domain.

Lead and execute full-funnel B2B marketing: demand generation, lifecycle programs, lead generation, sales enablement, messaging/positioning, market monitoring, thought leadership, cross-functional GTM alignment, and marketing performance reporting and optimization.

Manage B2B lifecycle marketing across email (HubSpot), webinar marketing, organic social, and podcast production. Build segmentation, automation, content calendars, analytics and growth strategies to increase audience engagement and customer retention. Coordinate with founders, marketing, sales, and customer success to translate insights into campaigns and content.

Lead Sevaro's AI-first B2B healthcare marketing: build AI-enabled marketing stack, run multi-channel demand and ABM campaigns, implement predictive analytics, LLM-driven content and automation, optimize funnel metrics and revenue, manage vendors, and scale marketing operations and experimentation.

Build and run Mentos growth experimentation engine for a sales-led GTM. Design, run, and scale experiments across channels (SEO, paid, email, ABM, events, partners), own conversion paths and growth operations (HubSpot, enrichment, automation), partner with Sales and Product Marketing, and optimize funnel and pipeline metrics through data-driven testing and AI-enabled tooling.

Lead paid media strategy and execution for university partners, manage campaign pacing and budgets, analyze performance, onboard new programs, set KPIs, optimize campaigns, collaborate cross-functionally, and develop SOPs to scale paid media operations.

Lead lifecycle marketing to move users from interest through activation, conversion, adoption, expansion, and retention. Design segmented, data-driven email and automation programs for PLG, mid-market, and enterprise motions. Partner cross-functionally to build scalable nurture, onboarding, and usage-based campaigns, measure lifecycle metrics, run experiments, and optimize funnel conversion and revenue outcomes.

The role involves leading product marketing, developing messaging, driving customer adoption, managing competitive intelligence, and building the marketing team at ABC Fitness.

Lead and execute full-funnel marketing to build brand and qualified pipeline. Own positioning, product marketing, content, demand generation (including outbound/ABM), events, analyst relations, executive brand, vendor management, and ROI-driven budget decisions while producing hands-on deliverables.

Lead and execute content-first, multi-channel brand campaigns; manage creator and influencer strategies; write creative briefs and positioning; integrate generative AI into creative workflows; manage agencies and cross-functional partners; own campaign lifecycle from ideation through optimization to grow brand awareness and deepen connections with young investors and parents.

Lead execution of compliance-ready integrated marketing campaigns, manage HubSpot and website content, produce creative assets, leverage AI and analytics to drive advisor engagement, and build an in-house digital marketing engine.

Lead global partner marketing strategy to drive partner-influenced pipeline and revenue. Build enablement, joint demand-gen, field marketing, turnkey campaign kits, and marketplace optimization. Manage budgets, MDF, partner segmentation, and an EMEA Partner Marketing Manager while collaborating with Channel Sales and Partner Enablement.

Own and operate the marketing technology stack, including WordPress, Pardot, SEO, CRO, email, paid media, and analytics. Manage website operations, technical SEO, A/B and multivariate testing, automated email nurture programs, and Salesforce reporting to drive lead generation and pipeline. Collaborate with design, content, and sales; optimize conversion paths and paid campaigns; ensure accessibility, deliverability, and attribution reporting.

Lead creation and execution of creative, account-specific ABM for large consumer apps: map and prioritize target accounts, build 1:1 and 1:few campaigns, partner closely with Sales, develop AI-native GTM workflows, own account journey metrics, and scale repeatable playbooks that generate high-quality conversations and pipeline.

Lead and execute B2B marketing campaigns across email, social, paid ads, content and PR; create content; track and optimize campaign performance; manage vendors, budgets, website updates, and events; support sales initiatives and contribute to marketing strategy while mentoring junior team members.

Lead marketing operations and systems (Marketo, Customer.io, Salesforce); design lifecycle, lead scoring, and journey frameworks; implement AI-driven automation; build reporting linking marketing to pipeline and revenue; partner with Sales, RevOps, and Data; and hire and run a high-performing Marketing Operations team.

Lead OpenSesame’s brand and creative function: own brand stewardship, editorial strategy, creative operations, team leadership, and AI-enabled workflows. Build governance, scale content production, partner across Growth and Product Marketing, and measure brand contribution to pipeline and awareness.

Lead brand stewardship and creative operations for OpenSesame: own editorial strategy, govern brand standards, manage designers/copywriters/contractors, implement AI-enabled marketing workflows, partner with Growth and Product Marketing, and build scalable content operations that drive awareness, sales enablement, and pipeline contribution.

Lead product marketing for OpenSesame: own end-to-end GTM strategy, messaging, launches, sales enablement, market research, and GTM analytics. Build launch processes, improve collateral and sales outcomes, incorporate AI/LLM workflows, and drive cross-functional alignment to accelerate revenue and brand position.