Top Senior Marketing Jobs in Kansas City, MO

Executes integrated marketing campaigns for transactions advisory and private equity offerings, including content, thought leadership, events, digital programs, and go-to-market initiatives. Coordinates with advisory leaders, subject matter experts, and marketing teams to produce campaign assets, expand service penetration, and support pipeline growth. Tracks engagement, lead generation, and pipeline metrics; manages campaign calendars and timelines; and recommends process and strategy improvements.

Develops and executes industry-specific B2B marketing strategies, content roadmaps, thought leadership, integrated campaigns, events, and market-facing programs. Partners with industry leaders, service lines, field marketing, communications, and sales enablement to deliver measurable growth initiatives. Responsibilities include stakeholder advising, content creation, campaign activation, event planning, performance measurement, optimization, and use of AI-enabled marketing tools.

Develops and executes industry-specific B2B marketing strategies, content, thought leadership, integrated campaigns, events, and market-facing programs. Partners with industry leaders, service-line marketers, field marketing, communications, and sales enablement teams. Owns content roadmaps, campaign activation, stakeholder engagement, performance measurement, and optimization while using AI-enabled tools to improve marketing workflows.

Develops and optimizes customer marketing programs supporting onboarding, cross-sell, expansion, renewal, engagement, loyalty, and advocacy. Partners with marketing, sales, and technical teams on campaigns, events, launches, and customer communications. Analyzes product usage and campaign performance, reports KPI insights to leadership, conducts audience and competitive research, and experiments with new tactics to improve retention and revenue growth.

Lead performance marketing client relationships across a focused portfolio. Translate business goals into multichannel strategies, connect paid media, SEO, creative, CRM, CRO, analytics, and reporting, and guide internal teams toward measurable outcomes. Own senior client communication, media strategy, budgets, forecasts, dashboards, and proactive issue resolution. The role requires strong Google Ads fluency, performance agency experience, business-focused thinking, and the ability to manage complex lead-generation and conversion journeys.

Develops positioning and messaging for enterprise data buyers, creates sales enablement materials, leads product launches, analyzes competitors, and represents buyer needs. Partners with product, sales, marketing, and engineering teams to translate complex data technologies into clear communications and go-to-market programs. The role requires hands-on content creation, cross-functional collaboration, storytelling, and comfort working in an early-stage SaaS environment.

Leads go-to-market and marketing strategy, setting multi-year roadmaps, prioritizing investments, and aligning marketing, sales, and operations. Uses analytics, market research, AI-driven insights, KPI frameworks, and attribution models to guide executive decisions and measure business impact. Oversees transformation initiatives, competitive analysis, strategic planning, and scalable execution frameworks while influencing senior stakeholders and driving revenue growth.

The Senior Manager, Planning and Governance will own CVS Health’s Front Store strategic marketing calendar, enterprise planning, prioritization, governance, and operating rhythms. The role coordinates campaigns, resources, dependencies, and stakeholders across marketing, merchandising, operations, and business teams. Responsibilities include executive communications, reporting, dashboards, decision-making frameworks, risk identification, and improving cross-functional processes and operational efficiency.

Own EverHealth’s acquisition growth marketing across agency management, integrated campaign execution, and signal-based ABM and outbound programs. Manage performance marketing briefs, testing, reporting, channel optimization, and agency accountability. Coordinate campaigns across brand, growth, creative, and product teams while partnering with Sales and RevOps on targeting, lead handoffs, messaging, and outbound metrics. Build processes and infrastructure for a newly scoped role.

Lead product marketing for AIStor: define positioning and messaging, build launch and solutions content, enable sales with competitive battlecards and technical assets, and coordinate cross-functionally to drive pipeline for enterprise AI storage.

Lead product marketing strategy for a cloud-native endpoint management platform. Own positioning, messaging, launches, competitive intelligence, pricing and packaging, analyst relations, sales enablement, and partner marketing. Manage and coach a product marketing team while partnering with Product, Sales, Customer Success, Finance, and Marketing to drive differentiated narratives, pipeline, adoption, and monetization.

Lead B2B content marketing for a cybersecurity and applied AI company. Write blogs, whitepapers, ebooks, research reports, social content, and video scripts; interview technical experts; manage SEO and AEO; track search and AI-answer performance; package research into campaigns; and build AI-enabled content systems. The role requires strong security writing, editorial judgment, measurable content results, rapid execution, and the ability to operate effectively on a lean team.

Develop and execute partner co-marketing and joint go-to-market strategies to drive regional pipeline growth. Build account-based campaigns, field events, demand-generation programs, messaging, and partner enablement resources. Manage partner marketing budgets, lead-routing governance, and follow-up SLAs while tracking partner-sourced and partner-influenced pipeline performance in Salesforce. Collaborate with sales, product marketing, partner teams, and executive stakeholders across the enterprise cloud and SaaS ecosystem.

Leads product marketing strategy for Keyfactor’s technical enterprise security solutions. Responsibilities include defining target buyers and use cases, influencing product roadmaps, developing positioning and messaging, leading go-to-market launches, enabling sales and partners, analyzing pipeline and competitive performance, and building a high-performing product marketing team. The role partners closely with Product, Sales, Marketing, and Customer Success leadership in a remote U.S. environment.

Own creative strategy and hands-on execution across web, paid media, email, direct mail, and social. Design campaign assets, create and appear in short-form video, manage customer stories and creator partnerships, maintain an approved asset library, and establish testing and performance measurement processes. The role also supports brand identity rollout, SEO-oriented content, compliance reviews, and organic social growth.

Lead Jasper’s enterprise growth engine across performance, lifecycle, field, account-based, and organic marketing. Partner with Sales and cross-functional leaders to drive predictable pipeline and revenue, optimize funnel performance through analytics, establish forecasting and reporting rhythms, and apply AI and automation to improve marketing execution. Build and coach a multidisciplinary, high-performing team while shaping company-wide growth strategy and overseeing campaign execution, experimentation, personalization, and investment optimization.

Lead product marketing for Faros in the AI engineering market. Own messaging, positioning, website copy, product launches, campaigns, sales enablement, competitive intelligence, gated assets, customer proof, technical content, and webinars. Partner with company leadership, product, sales, and demand generation teams while maintaining high standards for technical accuracy and writing quality. Track pipeline and campaign impact to refine strategy and influence engineering buyers, analysts, and investors.

Own paid performance marketing for UK and US cosmetic dental clients. Manage Meta accounts, develop direct-response creative and scripts, launch Google Ads, optimize funnels, and communicate performance to clients. Track CPL, CAC, ROAS, bookings, retention, and revenue. The role is hands-on initially, with responsibility growing toward building and leading the performance marketing function.

Lead Garu’s digital marketing strategy to acquire users and nurture customers. Responsibilities include developing B2B SaaS marketing strategies, managing content programs, running demand generation campaigns, optimizing marketing automation workflows, overseeing community and advocacy initiatives, analyzing campaign performance, and collaborating with product teams on feature launches.

Owns strategy, execution, budgeting, measurement, reporting, and optimization for Ethos’s Streaming TV/OTT acquisition program. Partners cross-functionally with Creative, Analytics, MarTech, Product, and Finance; manages agencies and media buying; improves attribution, targeting, bidding, and incrementality testing; evaluates vendors and tools; presents recommendations to executives; and identifies scalable growth opportunities across offline and emerging channels.

Lead Joist’s customer acquisition and growth strategy across web and mobile. Own a multimillion-dollar acquisition budget, channel mix, forecasting, experimentation, analytics, and performance optimization. Partner with Paid Media, SEO, Lifecycle, Product Marketing, and Analytics teams to improve acquisition efficiency and scale growth. Present performance insights and recommendations to senior leadership while influencing cross-functional teams and driving strategic planning.

Own and optimize paid acquisition for auto insurance, beginning with hands-on Google Ads management and expanding into paid social and emerging channels. Responsibilities include SEM campaign strategy, state and DMA targeting, bidding, keyword and ad optimization, quote-funnel analysis, competitive auction management, performance reporting, and insurance advertising compliance. The role requires deep U.S. auto insurance paid media experience, budget ownership, lead-generation economics expertise, and independent optimization judgment.

Leads HeroDevs’ digital marketing strategy across paid media, website conversion, campaigns, content, and web execution. Owns paid marketing budgets, channel performance, pipeline impact, and conversion optimization. Manages a team of four and directs paid media and web development priorities while partnering with Product, Product Marketing, Content, Finance, Sales, and Revenue Operations. Oversees testing, digital quality, analytics, and executive reporting to improve demand creation, demand capture, and revenue outcomes.

Leads digital marketing strategy and execution across multiple brands, channels, and platforms. Manages a cross-functional marketing team, prioritizes initiatives, develops brand and channel strategies, analyzes lead and margin performance, and identifies growth opportunities. Acts as the primary marketing contact for internal partners and clients while overseeing SEO, PPC, content, UX, conversion optimization, reporting, and compliance activities.

Leads integrated omnichannel media strategy for pharmaceutical brands across HCP and DTC audiences. Owns channel planning, investment frameworks, large media budgets, agency partnerships, performance optimization, client leadership, and launch and lifecycle strategy. Ensures media plans comply with MLR and FDA requirements while using data to improve engagement, adoption, and prescription lift.