Top Senior Marketing Jobs in Kansas City, MO

Own operational execution for Firefox Mobile lifecycle marketing, including app store optimization, campaign implementation, product launches, localization, quality assurance, reporting, and cross-functional coordination. Build scalable processes, automation, documentation, and AI-assisted workflows using tools such as Claude Code and Cowork. Analyze campaign and experiment performance to identify operational learnings and support future growth optimization.

Manage Firefox Mobile lifecycle marketing operations across ASO, campaigns, product launches, and growth initiatives. Coordinate cross-functional workstreams, localization, quality assurance, and operational readiness. Execute campaign plans, consolidate performance data, identify risks, and support reporting and optimization. Build scalable processes, automation, and AI-assisted workflows using tools such as Claude Code and Cowork to improve execution quality and efficiency.

Directs marketing strategy for P&C insurance products, including agent engagement, brand communications, content, campaigns, events, website strategy, CRM workflows, and marketing analytics. Leads HubSpot initiatives, measures campaign ROI, manages budgets, collaborates with sales and underwriting, and mentors a two-person marketing team. The role requires insurance-sector marketing experience, strong content and communication skills, and travel for conferences and industry events.

Develop and execute comprehensive social media strategies, create and publish platform-specific content, manage day-to-day social operations, analyze performance and optimize campaigns, collaborate with creative and marketing teams, oversee paid social in partnership with media, and ensure consistent brand voice and audience engagement across channels.

Coordinate and execute customer-facing communications (newsletters, product updates, campaigns, webinars) across Product, Customer Success, Sales and CX. Manage communications calendar, audience targeting, measurement and reporting. Support upsell/cross-sell campaigns and advocacy initiatives. Ensure brand-aligned messaging and leverage marketing automation, CRM, and AI tools to improve content and engagement.

Leads overall brand and marketing strategy across digital, PR, events, and traditional channels. Manages and develops the marketing team, partners with Sales and Product Development, oversees content and social media, and directs SEO/SEM, email, display, affiliate, and marketplace campaigns. Uses market research, analytics, KPI reporting, testing, and competitive analysis to optimize performance. Manages marketing budgets, vendors, resources, and return on investment while supporting product launches and brand growth.

Leads go-to-market strategy, positioning, messaging, launches, portfolio marketing, market intelligence, and customer insights for Cellebrite’s AI-powered Pathfinder and SaaS platform. Partners cross-functionally with product, sales, marketing, channel, and customer teams to drive market readiness, adoption, pipeline growth, and revenue. The role focuses on translating AI capabilities into clear messaging for law enforcement and prosecutor audiences and supporting products in regulated public-sector markets.

Build and scale LifeMD’s influencer and creator marketing strategy across weight management, men’s health, and women’s health. Source and manage creators, negotiate usage rights, develop high-converting content briefs, and partner with paid media to amplify top-performing assets. Track CAC, ROAS, revenue, and conversion metrics while ensuring content complies with FTC, FDA, privacy, legal, and clinical guidelines. Manage budgets, attribution frameworks, asset pipelines, and weekly performance reporting.

Owns strategy, execution, performance, reporting, optimization, and client growth for complex enterprise programmatic advertising accounts. Leads cross-functional collaboration, develops campaigns across display, video, CTV, audio, mobile, and DOOH, manages audience targeting and data partnerships, negotiates with media vendors, oversees DSP onboarding, analyzes KPIs, advises senior clients, and supports measurement and data integration initiatives.

Develops product and portfolio strategy for Advanced Wound Care using market intelligence, competitive analysis, customer insights, and data-driven recommendations. Responsibilities include building intelligence dashboards, assessing market opportunities and acquisition targets, supporting portfolio prioritization, leading strategic projects, and preparing executive-level presentations. The role collaborates cross-functionally with Strategy and Business Development and requires strong analytical, financial modeling, communication, and project management skills.

Leads integrated marketing operations during a maternity-leave coverage contract, coordinating brand, growth, creative, CRM, product, and retail initiatives. Maintains marketing calendars, runs go-to-market meetings, manages campaign and launch dependencies, leads high-priority projects, improves workflows, and provides executive visibility into progress, risks, and decisions. The role also documents processes and implements practical efficiency improvements.

Manage and optimize paid search and shopping campaigns across Google Ads and Microsoft Ads. Responsibilities include allocating a multi-million-dollar media budget, bid management, attribution and conversion tracking, product feed optimization, performance reporting, vendor coordination, and testing new advertising technologies. The role partners with creative, merchandising, and marketing teams to drive profitable revenue growth and uses AI tools to automate campaign management and reporting.

Leads global e-commerce marketing strategy for a multi-brand platform serving B2B and B2C audiences. Develops campaigns across SEO, SEM, social, email, paid media, and influencer channels; optimizes landing pages and customer journeys; applies AI personalization, automation, segmentation, and analytics; and drives engagement, conversions, and revenue. Partners cross-functionally with Brand, Product, Sales, and e-commerce teams while managing brand differentiation and emerging commerce initiatives.

Hands-on performance marketer owning paid acquisition across Meta, Google, and TikTok. Build and optimize full-funnel campaigns, creative testing, experimentation roadmaps, analytics and attribution, budget pacing, and cross-functional alignment to convert spend into qualified pipeline and revenue.

Lead lifecycle marketing strategy across email, SMS, and direct mail to drive acquisition, onboarding, engagement, retention, and customer lifetime value. Develop segmentation, personalization, automated journeys, promotional campaigns, and testing programs. Manage database growth, privacy compliance, KPIs, analytics, reporting, and Martech vendor relationships while collaborating with Product, Creative, Analytics, Content, and Customer Experience teams.

Manage design, QA, launch, and operational health of transactional messaging across email, push, SMS and other channels. Translate product requirements into executable campaigns, validate payloads and personalization, troubleshoot production issues, run experiments, maintain documentation, and coordinate cross-functional stakeholders to ensure reliable, compliant messaging at scale.

Own strategy and execution of paid search campaigns across platforms. Manage keyword strategy, bidding, ad creative, landing page testing, audience layering, budget pacing, and performance analysis. Run A/B experiments, collaborate with Data Science on bidding and attribution models, adopt AI-driven features, and maintain platform relationships to drive efficient customer acquisition and growth.

Lead ASO strategy and execution for Yahoo's flagship apps across Apple App Store and Google Play. Build keyword intelligence, run metadata and creative A/B tests, leverage third-party ASO and analytics tools, influence product quality signals with Product and Engineering, hire and lead an ASO team, and prepare for emerging AI-driven app discovery surfaces to drive sustainable organic growth.

The Senior Product Marketing Manager owns market and buyer intelligence, product positioning, messaging, and go-to-market strategy for B2B SaaS products. Responsibilities include leading product and feature launches, creating marketing and sales enablement content, supporting demand generation, developing industry thought leadership, partnering cross-functionally, and measuring marketing performance and ROI.

Lead cross-channel media strategy and planning for global B2B clients, manage client relationships and vendor RFPs, collaborate on measurement and analytics, oversee media operations and billing, and mentor media team members to improve campaign performance and capabilities.

Lead and scale Appfire's enterprise product marketing: define theme-based GTM strategy, build operating model and launch frameworks, drive cross-functional GTM with Product/Sales/Customer Success, develop product-led sales plays, coach and grow a high-performing team, and champion AI-enabled marketing practices to improve execution, productivity, and revenue outcomes.

Lead product marketing, GTM strategy, enablement, and design for an AI-powered B2B SaaS portfolio. Own positioning, launches, pricing, buyer and competitor insight, enablement programs and content, cross-functional GTM planning, and drive AI adoption and measurement across product marketing and GTM teams.

Lead performance-driven marketing to generate qualified B2B leads: own content, copywriting, campaigns, agencies, vendor management, and a $500K budget. Build reporting on CAC/ROI, manage a Marketing Associate, run conference strategy, and continuously optimize channels to drive pipeline growth.

Lead product launches, craft positioning and content (blogs, website copy, demo scripts, videos), run webinars, maintain sales enablement (battlecards, pitch decks), capture customer stories, monitor competitors, and apply AI workflows to scale product marketing.

Lead messaging, content, and go-to-market for Plenful's 340B suite. Create sales enablement, customer marketing, partner collateral, launch communications, and persona-driven ABM content to drive adoption, expansion, and pipeline.