Top Senior Marketing Jobs in Kansas City, MO

The Growth Marketing Director leads growth strategies for customer acquisition and expansion, focusing on product-led growth and cross-functional collaboration.

The Technical Marketing Lead will design campaigns, create technical content, and align product strategies with marketing efforts to drive adoption.

Lead product marketing for Pacvue: define positioning and messaging, develop go-to-market strategies and launches, perform market and competitive analysis, create customer segmentation and personas, collaborate cross-functionally, and produce sales enablement materials to drive product adoption and revenue growth.

Lead go-to-market strategy and execution for Jane's AI-powered platform products, drive pricing and packaging, develop positioning and messaging, run cross-functional launches, translate customer insights into product direction, and represent the company at industry events to drive adoption and revenue.

Lead global marketing strategy and execution across brand, product marketing, digital, content, and events. Manage a central marketing team, own global product positioning and messaging, oversee digital channels and major events, develop sales collateral, and drive marketing-sourced pipeline in collaboration with Sales, Partnerships, Product, and Engineering.

The Lifecycle Marketing Lead will oversee lifecycle campaigns, manage a team, drive strategy, use AI for efficiency, and build strong cross-functional partnerships to optimize customer engagement and retention.

Drive product positioning, messaging, launches, and sales enablement for Tailscale. Conduct customer research, competitive analysis, and create collateral, demos, and enablement to generate pipeline and support revenue teams.

Lead and scale marketing across consultancy and product studio: define positioning, run digital/social/content campaigns, implement lead-gen systems, manage internal and external teams, integrate AI and martech, track KPIs and ROI, and evolve brand voice and messaging.

Own and build Ceresti’s marketing function across brand positioning, B2B demand generation, digital infrastructure, content, sales enablement, DTC strategy, conferences, partnerships, and field marketing. Lead a small team, manage agencies, generate measurable pipeline, support executive thought leadership, and partner with sales, clinical, product, and executive leadership. The role requires healthcare marketing expertise, strong HubSpot and digital marketing fluency, startup experience, creative execution, and team-building leadership.

Owns Ceresti’s consumer acquisition engine across paid media, funnel optimization, lifecycle marketing, analytics, and activation. The role manages paid media budgets, CAC and ROAS, landing pages, A/B testing, attribution, email and SMS nurture programs, cohort reporting, and compliance-conscious marketing data practices. The manager partners with clinical, product, engineering, operations, and client success teams while providing secondary B2B demand-generation support. The position requires healthcare DTC performance marketing expertise and operates remotely within the U.S. with occasional travel.

Own Redpanda’s growth and performance marketing strategy across paid search, paid social, content syndication, and digital channels. Lead experimentation, global media budgets, multi-persona campaigns, conversion optimization, database growth, brand awareness measurement, attribution, and pipeline generation. Manage agencies and vendors, build AI-enabled automation workflows, analyze funnel performance, and partner with sales, marketing operations, and product teams to convert awareness into revenue.

Supports affiliate and partnership marketing campaigns for global brands, managing recruitment, optimization, tracking, launches, publisher communication, client relationships, reporting, and presentations. Analyzes campaign data to identify trends and improve performance, leads publisher calls, resolves client issues, and coordinates project timelines and deliverables. The role requires strong communication, attention to detail, analytical ability, and proficiency with spreadsheets, Excel, PowerPoint, and affiliate management platforms.

Lead MyFitnessPal’s brand marketing strategy and campaigns from planning through launch and measurement. Own brand guidelines, campaign calendars, budgets, KPIs, and consumer insights while managing creative and media agencies. Develop briefs, oversee production across paid and owned channels, ensure brand consistency, evaluate performance, and translate analytics into recommendations. Train teams and partners on brand standards and AI-assisted review processes, while presenting results and strategic recommendations to senior leadership.

Own Quill’s paid search program across Google Ads and Microsoft Advertising, including strategy, execution, optimization, budgeting, testing, and performance reporting. Manage external SEM agency resources, analyze campaign and customer data, diagnose performance issues, and coordinate corrective actions. Partner with analytics and cross-functional teams to improve acquisition, order growth, profitability, lifetime value, and customer outcomes.

Lead brand initiatives across the organization, including digital asset management governance, employee brand engagement, brand education, naming projects, trademark coordination, and brand governance. Manage project plans, creative assets, stakeholder reviews, approvals, training, communications, and process improvements while partnering with marketing, creative, communications, legal, and business teams.

Own and operate the marketing technology stack, including WordPress, Pardot, SEO, CRO, email, paid media, and analytics. Manage website operations, technical SEO, A/B and multivariate testing, automated email nurture programs, and Salesforce reporting to drive lead generation and pipeline. Collaborate with design, content, and sales; optimize conversion paths and paid campaigns; ensure accessibility, deliverability, and attribution reporting.

Own regional demand generation and territory marketing programs that build pipeline for field sales and partner channels. Design multi-touch campaigns across email, direct mail, digital, and localized content; develop co-marketing and partner activation programs; manage campaign calendars; coordinate with sales and channel teams; and track MQLs, SQLs, referrals, pipeline contribution, CRM tagging, handoffs, and closed-loop reporting. The role requires up to 30% travel.

Own Hightouch’s competitive intelligence program, including competitor research, positioning, battlecards, comparison frameworks, sales enablement, and market insights. Partner with Product Marketing, Sales, and Product Management on launches, campaigns, roadmap input, and deal support. Create website messaging, case studies, objection-handling content, and customer-focused narratives. Represent Hightouch at events, customer engagements, and webinars while establishing a competitive program from scratch.

Develop positioning, messaging, customer-facing copy, go-to-market plans, and lifecycle strategies for consumer products serving SNAP recipients and Medicare users. Conduct audience research, shape product decisions, define success metrics, design experiments, and analyze adoption, engagement, conversion, and revenue data. Partner with Product, Lifecycle, Growth, Research, and business teams to drive product discovery, activation, retention, and repeat engagement.

Own go-to-market strategy and execution for SonicWall’s EDR, threat protection, and other product lines. Develop positioning, messaging, launches, sales enablement, thought leadership, demand-generation content, and competitive intelligence. Lead technology alliance partner marketing, joint go-to-market plans, and performance measurement. Translate complex cybersecurity capabilities into compelling business value while partnering cross-functionally with product, engineering, sales, channel, and alliance teams.

Lead cross-channel CRM lifecycle programs (Email, Push, SMS, packaging inserts) to reduce churn and drive retention. Partner with Creative, Data Science, Product, and Engineering to design personalized, data-driven campaigns, optimize workflows with ESPs and AI tools, and report performance and strategic insights to leadership.

Develop integrated marketing programs, go-to-market strategies, content campaigns, and proposals that generate advertising revenue across digital, print, mobile, video, audio, social, and experiential platforms. Partner with sales, marketing, ad operations, editorial, and events teams; build industry partnerships; analyze trends and campaign performance; create sales materials; and present marketing solutions to clients and agencies.

The Senior Lifecycle Marketing Manager develops and executes marketing strategies for software buyers and vendors, focusing on engagement and retention through email marketing, data analysis, and cross-functional collaboration.

Own Revive Media’s marketing strategy and build a demand generation engine for Convoy’s expansion into SMB verticals. Responsibilities include brand positioning, competitive research, multi-channel pipeline generation, PR, events, website direction, content and social strategy, budget ownership, forecasting, marketing analytics, and cross-functional CRM partnership. The role also manages external contractors, supports win-back campaigns, and develops the business case for future marketing hires.

Create technical demos, reference architectures, and workshops that make a complex AI-agent security platform understandable. Gather field and customer feedback, validate AI-generated content for accuracy, enable sales and partners with technical assets, represent the product at events, and support launches and technical positioning across product and marketing teams.