Top Senior Marketing Jobs in Houston, TX

Manages event marketing strategy and execution for trade shows, product launches, webinars, and hosted events. Responsibilities include planning logistics, coordinating internal and external partners, supporting sales and content teams, managing event communications and production schedules, tracking ROI and MQLs, overseeing onsite activations, and evaluating event performance. The role also supports brand representation, customer advocacy, pipeline generation, and continuous process improvement across virtual, hybrid, and international events.

Lead integrated marketing campaigns across regional and national markets, managing omnichannel calendars, cross-functional projects, creative workflows, marketing playbooks, hyper-local initiatives, loyalty campaigns, and new store opening or acquisition support. Coordinate timelines, assets, agencies, and stakeholders while communicating results to leadership and using campaign performance and ROI data to drive growth.

Lead marketing and referral development for hospice services: build relationships with physicians and facilities, create and execute marketing plans, monitor ROI, provide education to referral sources, manage territory and admissions compliance.

Lead integrated marketing strategy for patient acquisition, market growth, brand awareness, and community engagement across freestanding emergency centers. Partner with executive and regional leadership, physician liaisons, and vendors to develop localized growth plans, oversee field marketing, campaigns, outreach, physician engagement, billboard advertising, Fast Pass implementation, and brand governance, while measuring marketing ROI and operational outcomes.

Supports go-to-market and integrated marketing campaigns for transactions advisory and private equity offerings. Coordinates digital, content, events, thought leadership, and alliance marketing initiatives; develops campaign materials and collaborates with business leaders and subject matter experts. Tracks engagement, lead generation, and pipeline metrics, recommends improvements, manages campaign calendars and timelines, and ensures alignment with firmwide marketing priorities.

The Marketing Manager will support the Business Group in client expansion and marketing activities, manage proposals, plan events, and collaborate with teams to enhance client relationships and firm reputation.

Manage strategic energy-sector proposals, RFP responses, panel submissions, and client pursuits for a global law firm. Develop tailored pitch materials, conduct market and competitive research, maintain pursuit content, prepare teams for presentations, coordinate with finance and compliance teams, track pitch performance, support directory submissions, and improve pursuit processes. The role requires strong project management, commercial judgment, communication, editing, stakeholder management, and business development expertise.

Leads external marketing, corporate brand strategy, public relations, media relations, digital presence, executive thought leadership, and industry engagement. Oversees brand integration following acquisitions, marketing campaigns, website and SEO strategy, media outreach, crisis communications support, agencies, budgets, and marketing and PR teams. Partners with executives to strengthen market positioning, corporate reputation, visibility, and business growth.

Develops product positioning, value messaging, sales enablement materials, and training for software solutions. Translates product capabilities into customer-focused communications, gathers market and competitive insights, supports go-to-market initiatives and launches, and partners cross-functionally with Product, Sales, Customer Success, and Marketing. Measures enablement effectiveness and improves programs using performance metrics and feedback.

Leads North American construction-segment marketing strategy, including marketing plans, sustainability and promotional initiatives, growth and innovation pipelines, market insights, commercialization, value-based pricing, launch planning, customer account plans, competitive intelligence, and marketing communications. Partners across sales, R&D, supply chain, TS&D, and business leadership to drive market share, prioritize investments, support capital projects, and evaluate portfolio opportunities.

Leads B2B customer marketing strategies and campaigns for digital and live experiences, including webinars, trade shows, launches, email, social media, case studies, and co-marketing. Manages customer journeys, stakeholder communications, sales enablement assets, vendors, and agencies. Analyzes customer and market data, tracks campaign KPIs and ROI, and uses marketing automation and CRM systems to optimize performance and support revenue growth.

Lead North America marketing for Submer Group: adapt and execute global campaigns, own regional strategy and budget, run events end-to-end, partner with commercial and technical teams, provide market intelligence, and build regional marketing functions to grow brand and partner relationships across North America.

Lead development and execution of multi-channel B2B customer marketing campaigns—email, social, content, events—manage agencies/vendors, track KPIs/ROI, support sales enablement, use marketing automation and CRM, and travel 10–25% for events and customer meetings.

Lead strategy and execution of data-driven lifecycle marketing for CONNECT across email, in-app and emerging channels. Design multi-step journeys using behavioral triggers and AI-driven personalization, run experiments (A/B/multivariate), segment audiences, optimize automated workflows, analyze usage and cohort data, and report impact. Partner cross-functionally with Portfolio, Sales, Customer Success, and Campaign teams to drive adoption, activation, retention and revenue for a B2B SaaS product.

Develop and execute B2B marketing campaigns that generate qualified leads and support revenue growth. Create product positioning, customer messaging, sales enablement materials, market intelligence, digital content, and communications. Partner with Sales, Operations, Finance, and leadership to manage campaigns, track performance in Salesforce, support commercial initiatives, and deliver reporting on marketing KPIs. Participate in customer visits, trade shows, conferences, and industry events.

Lead strategy, planning, and optimization of full-funnel B2B growth campaigns in the power and technology verticals. Build integrated channel programs (email, paid, SEO/SEM, webinars), partner with sales and product teams, manage campaign operations and budgets, and track KPIs like MQLs, SALs, cost per lead, and pipeline contribution to drive net-new customer acquisition and ARR growth.

Owner of Salesforce Marketing Cloud operations: build and execute email campaigns, journeys, automations, and data model (data extensions). Manage integrations (ZoomInfo, CRM, ad platforms), reporting/attribution (GA4, UTM), compliance, and marketing tech governance. Support Sales handoffs, create documentation and training, and optimize the martech stack.

Define and execute go-to-market strategy, messaging, positioning, and sales enablement for Manage and Fulfill products and the Conga Platform/Cloud. Conduct market segmentation, persona and competitive analysis, create content and enablement assets, support partner programs and events, and collaborate cross-functionally to drive sales, renewals, and revenue.

Coordinate and optimize integrated digital marketing campaigns from briefing through launch. Manage project plans, timelines, assets, approvals, cross-functional stakeholders, marketing automation, CRM, webinars, social, and reporting. Track campaign performance, identify risks and blockers, maintain documentation, and recommend process improvements. The role supports pipeline generation, customer engagement, and brand awareness while collaborating with sales, product marketing, creative, global teams, and external partners.

Develop and execute B2B growth and demand-generation campaigns across paid media, email, ABM, events, SEO, and content. Manage content strategy, social media, marketing automation, CRM, analytics, conversion optimization, vendors, and event support. Build dashboards, track pipeline and ROI, support sales enablement, apply AI tools, and establish scalable marketing processes and consistent branding across the company’s data center portfolio.

Support enterprise-wide transactions BD and marketing initiatives across practices and sectors, provide interim BD/marketing coverage, lead cross-practice projects, execute client-centric campaigns, maintain BD systems fluency, champion AI adoption, and produce pitch, event, awards, and visibility materials to drive client engagement and growth.

Lead B2B paid acquisition on Meta and own creative strategy: craft angles, hooks, copy, and VSLs to drive agency-owner leads. Run high-scale national campaigns, diagnose performance, brief production, contribute organic strategy, and coach students weekly.

Develop and manage external communications and content for Hanwha Energy USA, including media relations, website and LinkedIn content, executive and internal communications, business development materials, and communications operations across energy business lines.

The Portfolio Value Marketing Manager leads the marketing strategy for LivaNova's cardiopulmonary portfolio, focusing on integrated value propositions, customer engagement, and collaboration across teams to enhance hospital partnerships and drive value-based solutions.

Leads lifecycle email marketing strategy, content planning, audience segmentation, customer journeys, automations, and campaign execution in Salesforce Marketing Cloud. Oversees personalization, data quality, deliverability, compliance, performance reporting, testing, and optimization. Collaborates with Sales, Legal, IT, Creative, and leadership, while managing team members or agency partners.