Top Marketing Jobs in Greensboro, NC

Develop and execute SEO and content marketing strategies for B2B, SaaS, and enterprise clients. Responsibilities include keyword research, technical and on-page SEO, content audits and optimization, link building, competitor analysis, client reporting, performance presentations, and cross-functional collaboration. The strategist will manage multiple projects autonomously, stay current on SEO trends, and provide data-driven recommendations to improve organic traffic, rankings, and conversions.

Build and QA email, SMS, and website campaigns; manage online forms and CMS content; edit HTML, CSS, and images; schedule and monitor campaign sends; track fundraising and engagement metrics; support integrated campaign planning, testing, approvals, and content optimization. The role is remote within the United States, works East Coast hours, and requires occasional travel to New York City.

Own go-to-market strategy and execution for Commercial and Mid-Market segments. Develop segment positioning, ABM programs, integrated campaigns, and field engagement initiatives that drive pipeline and revenue. Partner with sales, product marketing, revenue operations, and marketing teams to align priorities, personalize buyer experiences, measure outcomes, and optimize campaigns using AI, automation, and data.

Own go-to-market strategy and execution for Outreach’s Global Strategic segment. Develop segment positioning, ABM programs, target account strategies, integrated campaigns, and personalized buying experiences. Partner with sales, product marketing, field marketing, and revenue operations to accelerate pipeline and revenue. Measure and optimize campaign performance using data, AI, and automation while delivering segment insights and resources to field teams.

Leads a creative pod of strategists, designers, editors, and ACDs while owning team development, retention, staffing, performance management, and client delivery. Provides executive-level creative strategy, handles escalations, oversees quality assurance, supports high-priority execution, and drives client retention and expansion. Owns the evolution of the creative service through innovation, AI adoption, training, and collaboration with R&D and platform partners. Requires extensive agency, creative, leadership, presentation, and multi-channel campaign experience.

Analyze marketing and sales funnel performance from top-of-funnel through closed/won opportunities. Build KPI packages, annual funnel targets, campaign effectiveness and ROI analyses, and actionable reports for marketing leadership and executives. Improve marketing automation and CRM data integrity, partner cross-functionally with Sales Operations, Product Marketing, and Product, and perform ad hoc analysis to identify trends, root causes, and growth opportunities.

Lead lifecycle acquisition and retention marketing programs across the customer journey, from strategy and segmentation through campaign execution, testing, QA, and reporting. Manage automated journeys, A/B testing roadmaps, customer journey mapping, and cross-functional collaboration. Analyze campaign performance, communicate insights and ROI to stakeholders, and optimize engagement and revenue through behavior-driven communications.

Leads product positioning, messaging, competitive intelligence, sales enablement, content development, product launches, and go-to-market strategy for cybersecurity solutions. Translates complex security capabilities into customer-focused narratives, trains sales and partner teams, develops multimedia and marketing content, supports analyst and market-facing activities, and collaborates with Product, Engineering, Sales, Customer Success, and Marketing teams.

Leads marketing across the Americas and Europe, managing a regional team and annual marketing plan. Develops customer insights, value propositions, brand messaging, content, demand-generation programs, events, webinars, and ABM initiatives. Partners with Sales and global marketing teams to align go-to-market priorities, generate pipeline, track KPIs, and optimize marketing ROI. The role also ensures brand consistency, team development, stakeholder alignment, and effective regional execution.

Executes and optimizes B2B demand-generation campaigns across email, paid, organic, partner, webinar, conference, and trade-show channels. Manages HubSpot campaigns, landing pages, workflows, and email sends; supports brand, product, partner, and event marketing. Tracks campaign performance and ROI, manages vendors and budgets, and collaborates cross-functionally with sales, partnerships, customer success, and leadership. Requires occasional travel of approximately 10–25%.

Own and build Jump’s paid and organic performance marketing engine across search, social, display, video, SEO, AI visibility, and CRO. Manage strategy, hands-on optimization, testing, attribution, Salesforce reporting, budget allocation, and agency relationships. Drive pipeline efficiency, improve conversion and ROAS, test new channels, and build scalable programs and team capabilities.

Lead partner marketing planning and activation across AWS and partners: onboard and ready partners for co-sell, develop target account lists and campaigns, enable assets and playbooks, coordinate joint outreach and events, drive qualified leads into the co-sell process, and provide a single point of coordination to scale repeatable partner marketing execution.

Plans, launches, and optimizes paid digital advertising campaigns for clinical trial patient recruitment. Manages Google, Meta, and other advertising platforms; monitors budgets, lead quality, conversion metrics, and enrollment performance; and produces reporting for leadership. Creates compliant patient-facing scripts, ad copy, email and SMS templates, landing-page content, and visual materials using Canva. Maintains asset libraries and approval tracking while coordinating with recruitment teams, site managers, sponsors, and IRBs.

Lead product marketing for AIStor: define positioning and messaging, build launch and solutions content, enable sales with competitive battlecards and technical assets, and coordinate cross-functionally to drive pipeline for enterprise AI storage.

Leads Genea’s marketing function, brand strategy, channel and partner marketing, field events, product marketing, demand generation, and team development. The role owns brand refresh and website modernization, partner programs, go-to-market strategy across direct and channel motions, marketing’s pipeline influence and attribution reporting, budget, and ROI. It reports to the CEO and requires strong executive presence, B2B channel expertise, people leadership, and approximately 25% travel.

Own and scale customer advocacy and engagement programs, including reference networks, lifecycle touchpoints, customer stories, case studies, testimonials, and milestone announcements. Partner with Customer Success, Sales, Product Marketing, and leadership to identify customer success stories, build a roster of advocates, support references and events, and measure effects on retention, advocacy, and pipeline.

Plans and executes multi-channel content strategies across social media, newsletters, blogs, thought leadership, and marketing campaigns. Manages LinkedIn and X, creates and edits short- and long-form content, conducts interviews, applies SEO and AEO practices, and oversees editorial calendars and distribution. Tracks audience, website, search, and conversion metrics to improve content performance. Collaborates with product marketing, demand generation, sales, recruiting, design, executives, and subject-matter experts.

Own Jump’s product marketing motion, including monthly release communications, product fact sheets, competitive intelligence, battlecards, SEO and GEO content, and SMB sales enablement. Partner with Product, Sales, Customer Success, and Demand Generation to develop positioning, launch strategies, messaging, and sales plays that drive pipeline, adoption, win rate, and shorter sales cycles. Use AI extensively to research, draft, analyze, and deliver marketing content efficiently.

Develop and execute content strategy across social, blog, and email; plan and run marketing campaigns; perform targeted outreach and partnership development; manage social platforms and Discord community; engage with customers; monitor analytics and maintain consistent brand voice.

Lead solutions marketing for NetBrain’s network automation platform by discovering high-value use cases, developing positioning and proof points, creating launch content, and executing go-to-market plans. Partner with Product, Sales, Marketing, and Partners on joint solutions, co-branded assets, co-selling motions, and industry-specific narratives. Maintain organized solution content and manage multiple concurrent launches and partner or vertical initiatives.

Develop and execute marketing strategy for Databricks’ venture-backed startup segment. Own positioning, messaging, content, demand generation, account-based, partner, developer, and field programs that drive pipeline, adoption, consumption, and revenue. Build relationships with venture firms, accelerators, founders, developers, customers, and strategic partners. Improve product-led conversion from trials and technical evaluations to committed production spend, while enabling sales teams and strengthening technical credibility through content, communities, and events.

Manages the B2B marketing technology stack, including Pardot, Salesforce, GA4, 6sense, ZoomInfo, Webflow, and DataGroomr. Responsibilities include platform administration, automation, lead scoring, integrations, data hygiene, attribution tracking, privacy compliance, segmentation, reporting audits, vendor governance, and troubleshooting sync issues. The role also evaluates and operationalizes AI-powered marketing workflows, documents processes, and serves as the primary systems expert for cross-functional teams.

Leads integrated full-funnel marketing strategies for B2B clients, including positioning, ICP definition, go-to-market planning, demand generation, campaign integration, SEO, AEO, and AI-driven discovery. Owns client strategy, workshops, performance measurement, conversion optimization, and executive reporting. Collaborates with SEO, paid media, content, product, development, and project teams to connect marketing activity with pipeline, MQL, CAC, ROAS, and broader business outcomes.

Drive profitable acquisition and growth of paid subscribers through paid advertising, channel and creative testing, conversion optimization, experimentation, and subscription economics analysis. The role owns marketing campaigns end to end, partners with Product and Engineering on funnels and instrumentation, and scales subscription programs using aggregate measurement and privacy-respecting advertising practices.

Lead product marketing strategy and go-to-market execution for ServiceTrade’s fire protection and mechanical SaaS products. Own positioning, messaging, competitive intelligence, sales enablement, executive communications, and launches, particularly AI-powered capabilities. Build the product marketing function, translate customer and market insights into roadmap guidance, and drive product adoption across field service contractors, technicians, service managers, and business leaders.