Top Senior Marketing Jobs in Greensboro, NC

The Director of Demand Generation and Integrated Marketing leads multi-channel campaigns spanning paid media, lifecycle marketing, content, web, social, events, and sales alignment. The role translates marketing strategy into execution, manages agency relationships, optimizes campaign performance, develops reporting and dashboards, and drives qualified leads, pipeline, and purchases. Responsibilities also include audience segmentation, funnel strategy, marketing technology, data quality, cross-functional coordination, and performance-based recommendations.

Leads CRM and lifecycle marketing strategy, client delivery, department operations, profitability, and team development. Develops retention programs across email, SMS, loyalty, subscription, and referral channels, particularly for Shopify-based DTC brands. Requires hands-on Braze expertise, Klaviyo knowledge, lifecycle audits, funnel strategy, segmentation, reporting, process development, and senior client leadership. Manages managers, strategists, and creatives while driving measurable revenue and customer lifetime value growth.

Leads Americas channel partner marketing strategy and a team of marketing managers. Develops joint go-to-market plans, campaigns, launches, messaging, content, incentives, public relations, and events with distributors and telecommunications partners. Manages marketing investments, budgets, KPIs, and ROI while aligning partner activities to Microsoft cloud revenue goals. Builds executive relationships, advises partners on cloud solutions, develops scalable programs, and drives cross-functional execution, talent development, and measurable business outcomes.

Lead and scale Airbnb’s US and Canada influencer affiliate program, managing influencer relationships, recruitment, onboarding, content, payments, campaigns, budgets, reporting, and ROI. Develop editorial calendars and marketing briefs, collaborate with media and cross-functional teams, amplify influencer content through paid social, pilot new growth tactics, and present performance insights and recommendations to leadership.

Directs strategy, planning, buying, and execution of partner media investments across publishers, medical journals, point-of-care networks, EHR platforms, podcasts, sponsorships, and premium placements. Manages publisher and vendor relationships, negotiates agreements, oversees client budgets, optimizes campaign performance, presents reporting, and leads a planning and activation team. Collaborates across strategy, performance media, ad operations, client services, and project management to deliver integrated healthcare and pharmaceutical media campaigns.

Manage paid media and app acquisition campaigns across Google, Microsoft, Apple, and other channels. Plan, execute, test, optimize, and analyze campaigns to drive profitable user and subscriber growth. Lead incrementality testing, creative experimentation, channel expansion, app economics modeling, and spend optimization. Own high-priority marketing projects and communicate recommendations using data, experimentation, and strategic judgment.

The Director of Growth Marketing will own strategy and execution across paid, organic, content, lifecycle, and account-based programs to generate qualified leads and predictable pipeline growth. Responsibilities include managing budgets, optimizing campaigns and funnel conversion, analyzing performance, improving attribution and forecasting, and partnering with Sales, SDRs, RevOps, Product Marketing, Content, and Events. This hands-on role will build scalable growth processes and may eventually lead a team.

Own global channel partner marketing for MinIO, building joint marketing plans with focus partners and generating partner-sourced pipeline. Lead co-branded campaigns, webinars, content, account-based programs, partner communications, field events, MDF management, and partner-focused digital marketing. Track campaigns and event ROI in Salesforce, coordinate with sales and partner teams, manage communications calendars, and present results to partner executives and company leadership.

The Director of Demand Generation and Integrated Marketing leads multi-channel campaigns that build audience interest, generate qualified leads, and drive purchases. Responsibilities include paid media, lifecycle marketing, content, web, social, events, sales alignment, agency management, performance analytics, dashboard development, optimization, and marketing technology improvements. The role coordinates cross-functional teams, strengthens attribution and data quality, and translates marketing strategy into measurable programs.

Owns marketing strategy and execution for a high-growth startup or technology portfolio company. The role is intended for senior marketing leaders, ranging from Chief Marketing Officer to Head of Marketing, with responsibility for driving growth and leading the company’s marketing function.

Leads product marketing strategy and execution for Calendly products, including AI capabilities. Responsibilities include customer and market analysis, product positioning and messaging, go-to-market planning, launch execution, cross-functional coordination, executive communication, campaign measurement, and adoption improvement. The role also requires using AI tools and building reusable AI workflows to improve product marketing efficiency and quality.

Leads SEO and interactive marketing strategy for consumer moving brands, overseeing SEO, GEO, websites, content, social media, local listings, analytics, conversion optimization, vendors, budgets, and lead generation. Evaluates emerging technologies, directs web projects from concept through launch, manages vendor selection and RFPs, and advises moving agents on interactive marketing programs. The role also manages employees, develops strategy, tracks ROI, and partners with web development, IT, and brand marketing teams.

Leads strategic product marketing for Alkami’s SaaS platform, owning go-to-market strategies, product positioning, messaging, competitive analysis, sales enablement, partner initiatives, launch readiness, and cross-functional alignment. The role translates customer, market, and product insights into differentiated narratives, influences product roadmaps, supports campaigns, analyzes performance, and integrates AI into marketing workflows.

Develop and lead account marketing strategies for Grafana Labs’ largest enterprise customers. Partner with sales, regional marketing, customer marketing, product marketing, events, demand generation, and other teams to create targeted programs that deepen relationships, increase product adoption, engage executives, and support account growth. Measure account-level impact, identify successful approaches, and turn them into repeatable marketing plays.

Leads go-to-market strategy and product marketing for digital learning platforms. Develops positioning, messaging, personas, launch plans, sales enablement materials, and demand-generation strategies. Synthesizes customer, competitive, and market insights to inform product roadmaps. Partners with product, sales, and marketing teams, coordinates external contributors, and supervises three marketing professionals through coaching and prioritization.

Leads US and Canada regional marketing strategy, integrated campaign execution, performance optimization, budget management, events, and sales alignment. Oversees campaigns across SEM, ABM, webinars, social media, email, web, and events while tracking leads, pipeline, revenue, and ROI. Manages and develops a marketing team, coordinates cross-functional stakeholders, and uses analytics, Salesforce, Power BI, Workfront, Asana, and AI tools to improve campaign effectiveness and commercial results.

Own product marketing for the Platform and Data portfolio, including positioning, messaging, launches, enablement, migration tooling, website content, partner marketing, and competitive intelligence. Translate technical infrastructure and AI capabilities into compelling narratives for sales, prospects, analysts, and the US market. Partner with Product, Sales, and technology partners while shaping launch processes and using AI-assisted workflows.

Own and execute multi-channel digital marketing campaigns across paid media, CRM, content, creators, affiliates, and community activity. Translate business priorities into plans, briefs, targets, and delivery timelines while coordinating internal teams, freelancers, and partners. Track spend and analyze acquisition, conversion, retention, and revenue performance. Improve campaigns, build repeatable processes, manage marketing communications, and provide informed recommendations to leadership in a fast-moving crypto casino startup.

Leads integrated partner marketing and communications programs across Microsoft's global channel ecosystem. Develops partner narratives, messaging frameworks, content journeys, campaigns, and measurement strategies to drive awareness, adoption, retention, and revenue growth. Coordinates cross-functional teams, agencies, vendors, budgets, and high-volume communications while supporting change management, PR, compliance, and partner advocacy. Uses segmentation, campaign performance data, and partner insights to optimize engagement and business outcomes.

Leads global marketing strategy and execution for Microsoft’s largest channel partners. Responsibilities include managing joint go-to-market plans, executive partner relationships, co-op investment allocation, demand generation, campaign ROI, governance, compliance, KPI performance, and regional execution. Coaches global partner marketing managers, standardizes best practices, strengthens partner capabilities, and drives pipeline, revenue, consumption, and measurable business outcomes.

Leads partner marketing strategy and pipeline generation for major national technology and cybersecurity partners. Develops joint go-to-market plans, co-marketing campaigns, events, enablement assets, sales incentives, and MDF programs. Manages partner relationships, budgets, campaign reporting, and ROI analysis while collaborating with sales leadership to drive partner-sourced revenue. The role is remote and requires up to 30% travel for field programs, industry events, sales engagement, and company offsites.

Leads partner marketing for MSP and MSSP ecosystems, developing go-to-market strategies, co-marketing campaigns, demand-generation programs, partner toolkits, events, incentives, and onboarding initiatives. Collaborates with sales and partner success teams to expand existing partners, activate cloud marketplace channels, increase platform adoption, and generate measurable pipeline. Tracks campaign performance, partner engagement, portal adoption, and revenue impact across SMB, regional, and strategic partner segments. The role requires up to 30% travel.

Own the affiliate marketing channel end to end, including partner recruitment, budget allocation, forecasting, tracking, attribution, optimization, compliance, fraud auditing, and ROI management. Lead affiliate specialists and contractors while collaborating with Analytics, Finance, Provider Success, and executive stakeholders. Grow high-quality publisher relationships, improve patient acquisition outcomes, and develop scalable channel operations through data-driven decisions and automation.

Leads product marketing for Pushpay’s Giving solutions during a 14-month temporary initiative. Owns positioning, messaging, competitive intelligence, go-to-market strategy, product launches, sales enablement, customer evidence, adoption campaigns, and performance measurement. Partners cross-functionally with Product, Sales, Customer Success, Growth Marketing, and Creative to drive acquisition, adoption, retention, and expansion. Requires strong B2B SaaS product marketing experience, strategic communication skills, and the ability to translate complex financial technology into compelling customer value.

Leads integrated marketing strategy and execution for CEDIA Expo, including audience segmentation, attendee acquisition, exhibitor and sponsorship support, brand positioning, content, social media, public relations, and industry partnerships. Manages budgets, campaign performance, reporting, vendors, and marketing staff while optimizing conversion and revenue outcomes. Requires periodic event travel of up to 15% annually.