Top Senior Marketing Jobs in Greensboro, NC

Own the global marketing strategy for HiBob’s technology partner ecosystem and marketplace. Develop joint positioning, integrated go-to-market campaigns, demand-generation programs, regional activation frameworks, and partner prioritization models. Collaborate with Product, Sales, Partner Managers, and regional Marketing teams to drive adoption, pipeline, revenue, and customer value. Use performance data to optimize investments and scale successful programs globally.

Develop and execute product-led growth, lifecycle marketing, and technical audience programs for Voyage AI. Drive awareness, onboarding, activation, adoption, expansion, and continued usage through campaigns, experiments, content, emerging channels, and cross-sell strategies. Partner with Product, Product Marketing, Analytics, Builder Relations, and Data Science teams. Segment audiences, analyze customer and product data, monitor funnel KPIs, optimize messaging and experiences, and identify scalable growth opportunities.

Own and bring in-house paid search, paid social, CTV, retargeting, website optimization, conversion testing, attribution, and funnel reporting. Connect marketing activity to CRM, pipeline, opportunities, and revenue while managing budgets and vendor relationships. Partner cross-functionally with Sales, Content, Brand, Creative, and Digital; mentor a Digital Marketing Specialist; establish KPIs; and translate performance data into growth recommendations.

Own paid search, paid social, CTV, retargeting, website optimization, conversion testing, attribution, and funnel reporting. Connect marketing activity to CRM, pipeline, opportunities, and revenue while managing budgets and agency transitions. Partner with Sales, Content, Brand, Creative, and Digital to establish KPIs and improve customer acquisition. Mentor a Digital Marketing Specialist, oversee vendors, and translate performance data into actionable recommendations.

Own lifecycle and retention marketing across email, SMS, and membership communications. Build and optimize Klaviyo flows, segmentation, personalization, testing, campaign calendars, and QA. Manage membership onboarding, churn prevention, win-back, and upgrades while connecting CRM activity to conversion, repeat purchase, retention, reactivation, and LTV. Requires hands-on ecommerce marketing expertise and measurable results.

Lead enterprise go-to-market strategy for Zapier’s new products, including Sidekick. Own positioning, packaging, governance messaging, enterprise ICP, competitive differentiation, customer proof points, sales enablement, and commercial readiness. Partner with Product, Sales, Marketing, and Customer Advocacy to support enterprise opportunities, translate product updates into field materials, and incorporate customer and deal feedback into product and GTM decisions.

Own Headway’s provider lifecycle marketing program end to end, from segmentation and trigger design through campaign deployment in Iterable and Intercom. Build journeys that improve provider activation, product adoption, engagement, and retention. Develop experiments, define success metrics, analyze performance, and continuously optimize programs. Partner with Product, Product Marketing, Customer Success, and Creative to align lifecycle campaigns with product priorities and create consistent provider experiences.

Own integrated marketing campaigns, product launches, events, and experiential programs from concept through execution. Develop briefs, channel plans, timelines, budgets, partnerships, measurement frameworks, and playbooks. Coordinate internal teams, agencies, freelancers, vendors, venues, speakers, and talent while managing live execution. Optimize campaigns using performance data, lead postmortems, and connect brand storytelling to reach, signups, pipeline, and revenue.

Lead partner marketing for Backblaze’s AI-focused ecosystem. Build strategic plans, co-marketing programs, partner narratives, sales enablement, technical content, event presence, announcements, and partner-facing digital assets. Translate product positioning for partners, coordinate cross-functional campaigns, track pipeline and campaign impact, and strengthen Backblaze’s profile through joint content, events, and thought leadership. Requires deep B2B technology and partner marketing experience, technical fluency in cloud storage and AI data workflows, and approximately 25% travel.

Leads regional integrated marketing partnerships and sponsorship activations for Coca-Cola brands. Develops strategic asset plans, coordinates internal and external agencies, manages partner relationships and budgets, and executes campaigns across packaging, retail, experiential, social, digital, mobile, and community channels. Collaborates with bottlers, customers, franchise leadership, and stakeholders to drive brand performance, volume, and profitability while ensuring trademark, legal, and brand-standard compliance.

Own Ethos’s offline marketing strategy, budget, measurement, and growth across TV, streaming, podcasts, radio, and direct mail. Drive scalable customer acquisition through channel planning, media buying, vendor negotiation, performance optimization, testing, and cross-functional collaboration. Balance direct-response efficiency with long-term brand impact using MMM, geo-testing, lift studies, and halo analysis. Provide strategic recommendations to senior leadership while managing partners, forecasting investments, and identifying new channels and formats.

Develops direct-response copy for direct mail and paid social advertising, including headlines, offers, body copy, and calls to action. Creates and tests messaging hypotheses, analyzes performance metrics, collaborates with design and marketing teams, and ensures persuasive copy complies with legal and regulatory requirements. Uses AI tools to generate and refine concepts while tailoring messaging to diverse life insurance audiences.

Develop technical demos, proofs of concept, lab environments, reference architectures, solution guides, blogs, and whitepapers for networking, cloud, security, and AI solutions. Partner with sales, customers, product management, and marketing to explain complex technologies, support deals, conduct presentations and workshops, gather market feedback, and influence product roadmaps and messaging.

Own end-to-end product launches and monthly release marketing for GoTo Connect. Develop positioning, messaging, value propositions, GTM content, sales enablement, customer case studies, and proof points. Coordinate product, sales, demand generation, marketing, and partner stakeholders to ensure launch readiness and consistent market communication. Use analytics to measure launch and content performance, improve messaging, and drive awareness, demand, and adoption across UCC and CX products.

Owns Payscale’s website growth across SEO, AI search visibility, CRO, analytics, and conversion optimization. Responsibilities include technical SEO, keyword strategy, AEO, landing-page performance analysis, A/B and multivariate testing, Webflow implementation, GA4 and GTM reporting, dashboard development, funnel analysis, and AI-assisted insights. Partners with Demand Generation, Content, Product Marketing, and Marketing Operations to improve traffic, engagement, and pipeline conversion.

Develop and scale UHNW marketing strategy and capabilities while serving as a strategic partner to private wealth advisor teams. Translate advisor and client needs into marketing programs, plans, campaigns, events, and measurable growth initiatives. Build trusted relationships, manage budgets, coordinate cross-functional implementation, analyze performance, and optimize programs. The role requires expertise in affluent audiences, relationship-based growth, referral development, advisor positioning, and launching scalable marketing capabilities in an evolving environment.

Owns B2B social media, influencer marketing, partner campaigns, event activations, and growth marketing initiatives. Responsibilities include developing integrated campaigns, managing social channels and content, overseeing paid influencer partnerships, supporting executive communications, coordinating events, measuring campaign performance, and collaborating cross-functionally to advance brand awareness, pipeline, and developer adoption.

Own Neuroscale’s performance and growth marketing engine from the ground up. Manage paid acquisition, creative testing, landing pages, conversion optimization, attribution, funnel analytics, audience discovery, and product-led growth experiments. Personally connect media spend to qualified pipeline, ARR, CAC, and payback. Build scalable marketing systems, automate workflows, develop ICP and messaging playbooks, and partner with founders, Product, Design, Sales, and Revenue Operations to improve acquisition economics and conversion.

Develops and manages paid influencer and ambassador programs, including channel planning, creator recruitment, negotiations, campaign execution, content approvals, budget management, performance analysis, optimization, compliance, agency oversight, and one direct report. The role collaborates across marketing, creative, legal, medical, regulatory, finance, and product teams to drive brand awareness, engagement, customer acquisition, and measurable commercial outcomes.

Leads creative marketing campaigns for 8–10 fiction and nonfiction titles annually, managing strategy, budgets, digital advertising, author and partner relationships, influencer and email programs, catalogs, bookseller outreach, reporting, and seasonal initiatives. Presents plans to internal and external stakeholders, analyzes campaign performance, identifies sales opportunities, manages an intern, and supports broader imprint marketing strategy and process improvement.

Lead Presidio’s corporate events strategy and execution, including conferences, executive summits, trade shows, leadership meetings, and regional events. Manage event budgets, vendors, contracts, logistics, production, executive support, risk planning, and ROI reporting. Build and mentor an events team while partnering with Brand, Marketing, Sales, and executives to deliver high-impact experiences aligned with corporate priorities. The role is remote in the U.S. and requires 35–50% travel.

Lead and scale global demand generation across field marketing, digital demand generation, and integrated campaigns. Manage the demand generation team, own pipeline and revenue contribution targets, oversee events, paid media, automation, nurture, web optimization, and ABM programs, and partner with Sales and Product Marketing. Track campaign performance, manage agencies and vendors, optimize marketing technology, and develop strategies across products and market segments.

Develops and optimizes multi-channel demand generation campaigns that drive pipeline and revenue. Responsibilities include inbound and outbound strategy, lead nurture workflows, paid media, SEO, webinars, events, social campaigns, performance reporting, marketing system data quality, and collaboration with Business Development and creative teams. The role requires marketing automation, CRM, analytics, campaign management, and Account-Based Marketing expertise.

Own and scale paid marketing across Meta and Google Ads, expanding into TikTok and LinkedIn. Responsibilities include ad copywriting, creative testing, UGC creator management, KPI optimization, attribution analysis, funnel optimization, and cross-functional collaboration to drive revenue growth. The role requires managing substantial advertising budgets and improving performance metrics such as CPA, ROAS, CTR, and CAC.

Owns paid social acquisition, creative production, testing, optimization, and revenue growth across multiple consumer healthcare brands. Manages Meta and TikTok strategy, budgets, campaign structures, audiences, tracking, ROAS, CAC, and conversion performance. Builds creative and creator pipelines, analyzes ad performance, oversees organic social and community management, and partners with analytics, CRO, brand, legal, clinical, and compliance teams in a regulated healthcare environment.